User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 104

B2B SaaS User Experience Retention 104

SaaStr

MARCH 19, 2024

But if an IPO is almost impossible in just 5 years, what about an acquisition? What’s less clear is how many were acqui-hires or acquisitions for a very small amount. 5 is fast in SaaS and B2B. That sounds about right to me. This is where we have some good data, albeit not enough. And be optimistic, too. Around 1%-1.5%

Pricing 254

Pricing Acquisition Startup Education 254

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

SaaStr

DECEMBER 13, 2023

Customer Count Growth Driven in Large Part by Acquisitions There are only so many big banks to sell to, and nCino’s core customer count has grow slowly but steadily from 335 in 2021 to 428 today. But new products from acquisition have fueled the overall customer count growth to 1,858. #2. Let’s dig in. A lot to learn!

Scale 292

Scale Banking Acquisition Cloud 292

Software Platform Consulting

MAY 8, 2019

Fleetcor (FLT) closed on its acquisition of privately-held nvoicepay on April 1, 2019. Fleetcor’s first quarterly earnings report since the acquisition provides insight into the economics of the B2B payments space. Nvoicepay is interesting, in part, because it is a pure-play payments provider.

Outsourcing Services 56

Outsourcing Services Payments Payment Services Payment Methods 56

SaaStr

AUGUST 8, 2022

I took a look a little while back at how long it took the average SaaS company that was sold for $1B+ to get that acquisition. years (maybe the better metric): The fastest of the bunch was Divvy’s $2b+ acquisition by Bill 5 years after funding. Even Mailchimp’s incredible $12B acquisition by Intuit took … 20 years. The answer?

Startup 262

Startup SaaS Acquisition B2B 262

SaaStr

FEBRUARY 22, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. I find that often, in SaaS, it’s easy to get excited after a few customer acquisitions, and teams will too quickly pivot into investing capital into demand gen, sales, and marketing.

Innovation 230

Innovation Wireless Acquisition Technology 230

Blulogix

APRIL 4, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Customer Policy and Hierarchy: Streamlining Customer Management In the complex ecosystem of B2B subscriptions, managing customer relationships efficiently is paramount.

Payment Features 40

Payment Features Subscription B2B Management 40

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Free user acquisition.

Technical Review 230

Technical Review Technical Advisors Scale Compensation 230

SaaStr

JULY 10, 2022

Let’s take a look at 3 B2B acquisitions from a few years back as an example. Let’s first start with the $35m acquisition of TokBox after 11 years and the $220m acquisition of SpringCM after 13 years. talking about “tuck-in” acquisitions that can attach to existing revenue streams.

Venture Capital 352

Venture Capital Acquisition AI Pricing 352

Totango

SEPTEMBER 7, 2021

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Leveraging technology can help you implement the best practices you need to efficiently engage and retain B2B clients.

B2B 80

B2B Engagement Strategy B2C 80

SaaStr

MARCH 14, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Peter Specht, Partner at Creandum. Check that out here. This week we’re focusing on Lucy Deland, Co-founder & General Partner at Inspired Capital! #1.

Scale 185

Scale B2B Investment Acquisition 185

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

JULY 29, 2021

B2B market is on fire. With B2B companies spending ~40% of their revenues on marketing, it only makes sense the leaders that provide marketing services and platforms should be growing like crazy. #2. Revenue tripled since Microsoft acquisition in 2016. Because SaaS and Cloud are. Growth is accelerating — dramatically.

B2C 316

B2C B2B Acquisition Cloud 316

SaaStr

DECEMBER 27, 2023

For B2B Generative AI Apps, is Less More? TigerEye and PlanGrid’s CEO: Lessons learned on the path to $100m ARR A terrific session with Tracy Young who led PlanGrid to $100m+ ARR and a $700m+ acquisition in a very competitive space. #8. He led Sendgrid through a big IPO and multi-billion dollar sales to Twilio. #4. Harness.io

Scale 218

Scale SMB Generative AI AI 218

User Pilot

NOVEMBER 13, 2023

Sales enablement focuses on equipping your sales team with essential resources to help improve customer acquisition. Here, the aim is to provide key resources and data to help the team perform effectively to improve acquisition. Customer success enablement focuses on providing customers with the necessary tools for success.

B2B 103

B2B Sales Enablement Onboarding Retention 103

OpenView Labs

FEBRUARY 2, 2022

B2B SaaS marketers who’ve been in the same shoes can tell you that’s been a good conversion rate from marketing to revenue. Not only my team and I, but most B2B SaaS marketers are in the same kind of job. And those of us still generating leads from saturated channels are spending more for acquisition every year. The big change.

B2B 59

B2B Scale Marketing Acquisition 59

Chart Mogul

MAY 3, 2023

Who owns retention in SaaS B2B Ownership of retention is hard to nail down to one person or team. B2B SaaS tools have not done a great job of building intuitive ways to capture ROI received from the product.” – Parker Moore, Head of Customer Success at Vitally People are consolidating their tech stacks.

Retention 52

Retention Trends B2B SaaS 52

ProfitWell

MAY 7, 2020

Today on Recur Now, we look at the difficulties for a traditional SaaS company to be successful in today’s market—and what the next great B2B SaaS companies will actually look like. Listen wherever you get podcasts: How is B2B SaaS growth trending over time? ??7 Now, what's happening in B2B SaaS news? 7 day +0.43% | ??

B2B 98

B2B SaaS Software Review Pricing 98

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period. The result is your average CAC.

Acquisition 63

Acquisition Retention Social Media Advertising 63

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? This year, we’re shaking things up with our first ever B2B marketplace napkin! Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces.

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

SaaStr

FEBRUARY 4, 2022

Data is both more valuable and less sticky than pure B2B workflow apps. Aggressively expanding its product portfolio — both organically and through acquisition. ZoomInfo was built on top of an early acquisition of a competitor, and CEO Henry Schuck has expanded far beyond its original product in cleansing sales data.

Scale 221

Scale Acquisition B2B Engineering 221

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Acquisition. Defining Growth .

B2C 65

B2C B2B New CTO Acquisition 65

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

SaaStr

AUGUST 19, 2023

When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat. To learn more about Launch’s programs or the Canadian Startup Visa, visit [link] Content Allies helps B2B companies build revenue-generating podcasts.

Software 185

Software Business Social Media Government 185

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. B2B Sales Hiring Tips and Trends from the Trenches.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

CustomerSuccessBox

MARCH 25, 2021

Unlike the traditional business model, where once the opportunity is marked closed-won, it’s time to celebrate, but when it comes to SaaS, the acquisition is not the end game. In B2B SaaS you spent anywhere between 1 – 3X times the Annual contract value (ACV) as your Cost of Acquiring the Customer (CAC).

Retention 52

Retention SaaS Payments B2B Business 52

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Your technical infrastructure?

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

OPEXEngine

AUGUST 17, 2021

If you fall into this camp or feel like your financial operations could use some help, we’ve found these best practices to work time and again for growing B2B SaaS businesses: Ditch the spreadsheets. Choose a solution made for B2B. There is a significant difference in managing the financial operations of a B2B vs. a B2C SaaS business.

Payment Services 52

Payment Services B2B SaaS Payments Payments 52

SaaStr

FEBRUARY 3, 2023

I didn’t fully understand it at the time, because viral coefficients are lower in B2B and our directly measured viral acquisition was maybe only 10%. Probably a mistake, but it let us put that money into sales comp. But the number of high-quality leads it generated was outstanding. This was too lean, however.

Sales Hiring 225

Sales Hiring Acquisition B2B Investment 225

User Pilot

APRIL 8, 2024

Product-led growth is a well-known bottom-up approach that relies on the product for customer acquisition and revenue expansion. Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition. This translates into higher profitability.

Strategy 88

Strategy Business SaaS Customer Lifetime Value 88

SaaStr

JULY 21, 2022

And some of the hottest B2B founders in unicorns and decacorns took $20m, even $100m out in some cases (!) M&A (acquisitions) is way, way down. Which makes acquisitions sometimes more expensive in terms of dilution, if not cash per se. They used to have to wait longer, and it was hotter. in secondary sales.

Marketing 249

Marketing Scale Acquisition Pricing 249

SaaStr

NOVEMBER 5, 2021

Including free acquisition and viral acquisition obscures underlying (in)efficiencies. The classic example is a VP of Marketing claiming tons of credit for terrible programs that don’t work where the underlying free and word-of-mouth acquisition is very strong. But for a $2k deal with 85% NRR? That’s really tough.

Scale 249

Scale SaaS Acquisition Benchmarks 249

CustomerSuccessBox

JUNE 27, 2021

Upselling in B2B SaaS is a strategy designed to sell a more feature-rich product edition to an existing customer. Prioritizing customer acquisition should not be your only priority for upselling growth. The post How to build an upsell strategy for your b2b SaaS product? Let’s get started. Identify the triggers.

B2B 52

B2B Strategy SaaS Acquisition 52

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 In this playbook we’ll share: Automated outbound at-scale strategies.

Scale 213

Scale Sales Hiring Strategy Marketing 213

SaaStr

MARCH 30, 2023

Having backed more than 115 companies and facilitated over 420 add-on acquisitions, we bring extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams.

Outsourced Development 195

Outsourced Development Acquisition Pricing B2B 195