User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.

Scale 106

Scale AI Growth Hacking Innovation 106

Point Nine Land

MARCH 10, 2020

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. The industry insights section provides you with data on certain industries, such as healthcare and financial services. What Are LinkedIn Insights? Conclusion.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Baremetrics

SEPTEMBER 16, 2021

LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Why You Need to Measure LTV This metric is one of the critical performance criteria for the entire enterprise, especially in B2B sales or e-commerce. Suppose a person subscribed to your service.

Business 97

Business Social Media Marketplace as a Service Mobile 97

Valuize Consulting

MARCH 24, 2022

As the Customer Success domain has exploded and earned a seat at the table, the concept of customer value has become ubiquitous in the B2B technology industry. At this point, they may not know the specific use cases that they want to solve for, but they do know the internal strategy and initiatives that they need to support.

Revenue 52

Revenue Scale Marketplace as a Service Customer Success 52

CustomerSuccessBox

JUNE 20, 2022

It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. Customer success tools stand out in the accelerating marketplace because they can provide outputs according to the requirement at different growth stages and the corresponding strategies for improvement.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. And for bookkeeping, which is this service that is almost mandated and certainly needed by just about every small business out there, you’re talking about a $60 billion TAM in the US alone.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. They brought 140,000 employees to the platform.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. contact-form-7].

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

Casey Accidental

OCTOBER 24, 2022

This is one of the key challenges we faced at Eventbrite when we radically shifted our strategy in 2020. Eventbrite was historically a 50% sales and 50% self-service business. This is a very common strategy for enterprise companies with large margins. I have written about this strategy before here.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn. Andrew: Totally.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. On today’s show, we’re going to hear a little bit from each of them.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Sales Hacker

MARCH 2, 2020

Strategy and Process. B2B Is Really P2P. This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

SaaSOptics

APRIL 7, 2022

Product-led growth is much more than a growth hack, pricing strategy, or industry buzzword—It’s an organizational framework used by B2B SaaS companies to answer one simple question: “How can we get our product to sell itself?” Your product can drive customer acquisition. What is Product-Led Growth (PLG)?

Business Model 74

Business Model Payment Features Business SaaS 74

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. max SaaS company revenue = acquisition rate x average subscription value ÷ % churn rate.

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Cross-sell.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

Sales Hacker

SEPTEMBER 2, 2020

In this article we’ll review the four main sales motions B2B SaaS teams use: Field sales ( outside sales ). Airfare, meal bills, and other travel expenses can drive customer acquisition costs (CAC) into the tens of thousands of dollars. Companies operating in well-digitized industries (media, IT, finance, professional services).

Scale 108

Scale Outsourcing Services Sales Technical Review 108

Sales Hacker

FEBRUARY 7, 2018

However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. Growth rate depicted from traditional B2B sales teams vs. To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. SaaS Growth Rate. Calculating Growth Potential.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 146

Payment Solutions Payments Outsourcing Services SaaS Payments 146

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Chart Mogul

JUNE 25, 2020

Content Marketing Institute reports that B2B companies are 21-23% likelier to achieve success with their content marketing if they use PR. Maybe even lower your Customer Acquisition Cost !) It makes it easier to pitch new guest posts and get clients for my content marketing services because I’ve built up this trust. Here’s how.

SaaS 101

SaaS Business Content Marketing Construction 101

Chart Mogul

JUNE 25, 2020

Content Marketing Institute reports that B2B companies are 21-23% likelier to achieve success with their content marketing if they use PR. Maybe even lower your Customer Acquisition Cost !) It makes it easier to pitch new guest posts and get clients for my content marketing services because I’ve built up this trust. Here’s how.

SaaS 52

SaaS Business Content Marketing Construction 52

Chargify

AUGUST 17, 2017

For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. Sometimes, companies successfully grow when transforming their main products/services into a platform, into an ‘ecosystem,’ where they can create new complimentary products/services.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

OpenView Labs

JULY 12, 2019

At the time, I was running strategy and analytics departments—everything from simple marketing analysis and dashboarding to financial analysis, FP&A and big data. Our own company has evolved alongside our customers, broadening our services and products to meet the growing needs of an expanded range of entrepreneurs.

Data 52

Data Marketplace as a Service Advertising Branding 52

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

SaaStr

OCTOBER 30, 2020

Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms. What resources and team does one need to engage with an interactive content strategy? How do you think about services revenue today driving Outgrow? What are the most common forms?

Scale 191

Scale Sales Hiring Mobile Marketplace as a Service 191