SaaStr

FEBRUARY 15, 2025

Or will they expect it to be included in the already in many cases expensive purchase price for the core product? The Old SaaS Products of 2021 are looking very creaky and dated. So will buyers really pay more for AI? We’re still learning. The one thing I do believe is don’t “do AI” just to drive up your ACV.

AI 228

AI Data Pricing SaaS 228

SaaStr

JANUARY 1, 2021

90%+ of angels just want to “follow” someone that sets the terms, price — and does the due diligence and hard work. Many traditional angels are very sensitive to price. But other types of angels may care a bit less about price. The post The Many Types of Angel Investors in 2021 appeared first on SaaStr. This is critical.

Pricing 313

Pricing Investment Business 313

SaaStr

APRIL 24, 2021

We could have picked many B2D services, like Twilio or others, too, which have primarily or substantial transaction pricing too. In 2021+, Yes. But almost none of its revenue is truly SaaS or provided under a fixed, recurring contract. And second, it blends together to a stunning 162% NRR. Call it ARR. Close enough, in any event.

Merchant Services 360

Merchant Services SaaS Payments Payment Solutions Payment Services 360

SaaStr

FEBRUARY 12, 2025

Under his product leadership, Procore has grown exponentially, went public in 2021, and recently crossed the coveted $1B ARR milestone. Founded 22 years ago by Tooey Courtemanche (who remains CEO), the company has scaled to 4,500 employees and went public in 2021.

Construction 255

Construction Scale SaaS Travel 255

SaaStr

AUGUST 26, 2021

Only one week left to avoid Late Bird pricing, SaaStr fans! Last chance to grab a discounted pass before all Annual ticket prices increase on Sept 1. Time’s almost up to register for the 7th SaaStr Annual , Sept 27-29 before prices increase to their final rate. (ps, Ticket promotion valid on new ticket purchases only.

Cloud 280

Cloud Pricing SaaS Development 280

SaaStr

AUGUST 26, 2022

Series B and later prices are down across the board from their peaks in 2021 and Q1’22, down 30% or more. Fenwick’s blended numbers see overall Series B and later round pricing down about 30%. #3. But overall, valuations and prices post-Series A still remain way ahead of where they were up until 2018.

Pricing 329

Pricing Social Media B2C Startup 329

SaaStr

DECEMBER 29, 2021

The Wall Street Journal had a great summary of IPOs in 2021 and before. Much as Unicorn creation more than doubled in 2021, so did IPOs: There’s a lot you can read into this: * First, it’s good IPOs grew as quickly as Unicorns were minted , more or less. So it’s good to see this growth in IPOs in 2021.

Cloud 291

Cloud Engineering Pricing SaaS 291

SaaStr

NOVEMBER 10, 2022

And all of this will surface a ton of inefficiency that grew up in tech and SaaS and Cloud in 2021 and early 2022. The post We’re All Paying the Price Now for Massive Overhiring appeared first on SaaStr. The IPO isn’t coming as soon as planned, even if the numbers are strong.

Sales Hiring 325

Sales Hiring Pricing Cloud Startup 325

SaaStr

MAY 30, 2021

Dreamforce is back as well, and things are going to be great in IRL SaaS for 2021! We’re doing our traditional, final best pricing for tickets over this Memorial Day weekend! This is the best pricing we’ll ever have!! And prices go up on Tuesday!! And prices go up on Tuesday!! 5,000+ attendees.

Pricing 177

Pricing Cloud SaaS 177

Tom Tunguz

DECEMBER 29, 2021

I discovered rhetoric in 2021 and read this book and The Elements of Eloquence which demonstrate the hundreds of literary devices we use to imbue language with flourish to entice or cajole the reader to hurdle over the period at the end of a sentence and sprint through the next, till the end of a tract. Words like Loaded Pistols.

Government 276

Government Finance Engineering Innovation 276

SaaStr

MARCH 10, 2025

Billion, a 20x-25x ARR exit and a huge, huge price in absolute terms. Moveworks raised $200m of its $315m in VC Capital in 2021 at a $2.1 Billion valuation Add in dilution since 2021, carve-outs on the deal, etc. And the reality is, the last round was raised at a very high valuation in 2021. A huge exit. Selling for $2.8

AI 189

AI Acquisition B2B SaaS 189

SaaStr

OCTOBER 14, 2023

billion Valuation in May 2021 and But Is Now Being Acquired by Atlassian for $975 Million? Great outcomes, but at lower than the peak 2021 prices. Valuations were much, much higher in 2021 than they are today. So high, in fact, that many acquirers will basically ignore those 2021 valuations, more or less.

Startup 290

Startup Pricing Marketing Strategy 290

SaaStr

JULY 20, 2021

That’s a wrap on SaaStr Money 2021 ! Learn how Metromile embraces this future with technology to: – Adapt prices to focus on actual use to be more fair and dynamic for consumers.- Next up — SaaStr Annual 2021 in SF Bay Area, Sep 27-29! The post Catch Up on the Top Sessions from SaaStr Money 2021!! Quite a day!

Payments 280

Payments Payment Services SaaS Payments Banking 280

SaaStr

MARCH 19, 2021

The Cloud is expanding and moving forward at a phenomenal rate, so we invited the team at Bessemer Venture Partners back to SaaStr to unveil their latest findings in the 2021 State of the Cloud. As of January 2021, there were over 527 private unicorns with a total cumulative value of over $1.9 Usage-based pricing.

Cloud 285

Cloud Scale Payment Methods Payment Solutions 285

SaaStr

MAY 14, 2021

But get your tickets ASAP s to ensure you get one (and at the lowest prices). Everyone that had a ticket to 2020 Annual or Europa is fully rolled over to 2021 Annual. The post What to Expect at 2021 SaaStr Annual Sep 27-29 in SF Bay Area!! A few FAQs and Qs for folks both new and old to SaaStr Annual itself: Q: Who should come?

Cloud 306

Cloud B2B SaaS Communication 306

SaaStr

NOVEMBER 1, 2021

Only 41% of the SaaS companies in the survey use per-seat pricing. But it’s a good reminder that per seat pricing is great — when it’s what the customer wants. More here: 2021 SaaS Survey Results – Part 2. The post KeyBanc: Only 41% of SaaS Companies Price By Seat Now appeared first on SaaStr.

Pricing 244

Pricing SaaS Startup Metrics 244

SaaStr

JANUARY 5, 2022

The more established your brand, the more complex your pricing page can be. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) October 27, 2021. What makes for a good pricing page? That means their prospects will be more patient with complex pricing. You aren’t there yet.

Pricing 265

Pricing Enterprise Branding Innovation 265

SaaStr

SEPTEMBER 8, 2022

Labor costs overall are up about 18% from 2021 Annual. Our ticket prices are actually down about 8%, and sponsor costs flat from 2020. But we will ourselves have to raise prices on November 1 on sponsorships about 10%-15%, for the first time in years. We also won’t raise ticket prices for Annual most likely.

Pricing 246

Pricing 246

SaaStr

NOVEMBER 8, 2021

With too many examples from SaaStr Annual 2021 to call out specifically, here are 2 “Cloud talks plus decks” that I can imagine the Self-Taught Founder relying upon: David Sacks On SaaS Org Charts. The favorable consumption-based pricing metrics on this Battery slide speak for themselves. Full Session YouTube.

Scale 354

Scale Cloud Forecasting Pricing 354

Tom Tunguz

FEBRUARY 22, 2022

PitchBook surmises non-traditional VC (aka hot money) comprises 78% of venture dollars invested in 2021. Across Series A to Series E rounds in the US, hedge funds participated in 63% of startup financings worth more than $200B in 2021. 2021 marked a near universal strategic focus on Series C, D, and E rounds.

Finance 363

Finance Pricing Investment Startup 363

Tom Tunguz

MAY 23, 2021

In 2021, the post-money valuation has spiked 60% from $48.1m While not as hyperbolic an inflation rate as copper or lumber, the price trajectory of early stage cloud startups does result from a similar supply demand/imbalance. But it hasn’t soared like it’s older brother in 2021, preferring a more consistent path.

Software Review 364

Software Review Venture Capital Cloud Pricing 364

SaaStr

JUNE 23, 2021

But get your tickets ASAP s to ensure you get one (and at the lowest prices). SaaStr Annual 2021 is the place to do that. Everyone that had a ticket to 2020 Annual or Europa is fully rolled over to 2021 Annual. The post What to Expect at 2021 SaaStr Annual — We’re Back!! Just come. Will they be rolled over?

Cloud 241

Cloud SaaS Communication Pricing 241

SaaStr

SEPTEMBER 19, 2024

But for us it was more a historical accident — we did the only event in the Bay Area in 2021, when the world was just reopening. And September 2021 was the only option for a 100% outdoor event in 2021. No complaints on pricing if you buy last minute! As low as $549 (!) So grab tickets NOW to save the most.

B2B 322

B2B Pricing 322

SaaStr

JUNE 17, 2022

As Crunchbase noted just the other day , growth rounds are down at least 40% as well, and their data likely has more lag than AngelList (and is from a few weeks earlier): The bottom line is every category of venture investment has gotten harder since the go-go days of 2021. And even those prices are often higher than public market comps.

Pricing 351

Pricing Investment Data Marketing 351

SaaStr

JANUARY 15, 2021

— Jason BeKind Lemkin (@jasonlk) January 15, 2021. We had a brutal negotiation over price. After getting beat down on pricing on the annual contract price … the Schedule for Services they sent us (without me even asking) guaranteed us another $20k a year in services, with $250 an hour as the assumed price for the services.

Revenue 345

Revenue Pricing Enterprise SaaS 345

Tom Tunguz

AUGUST 1, 2022

In 2021, the figure topped 15 for the first time in ten years. Average exit values hit all time highs in 2021. When the IPO markets shuts, exit value regresses to the average M&A price. The Nasdaq’s performance explains 80% of the variance in exit price. After the dotcom crash, the MOIC fell to 5.0,

Startup 331

Startup Software Pricing Investment 331

SaaStr

MARCH 18, 2025

Colin joined Wiz in February 2021 when the company was near zero revenue. Trust Was Built Through Admitting Pricing Mistakes Wiz took the counterintuitive approach of quickly acknowledging errors in their pricing models. It’s an incredible look back on scaling and more: Colin Jones, first Chief Revenue Officer at Wiz.

Scale 189

Scale Sales Hiring Scaling Headcount 189

SaaStr

OCTOBER 14, 2021

— GitLab (@gitlab) October 14, 2021. We’re getting used to seeing these super-high NRR numbers from the top developer-focused leaders, in many cases because utility pricing often encourages it (see also Datadog, Twilio, etc). And 100 by 2020 and 200 by 2021. $GTLB at @Nasdaq pic.twitter.com/Tix2iaEqAr.

Outsourced Development 67

Outsourced Development Software Development Innovation Cloud 67

SaaStr

APRIL 17, 2024

So it’s been a long IPO drought since HashiCorp was the last IPO of the Boom Times in December 2021. Still, it’s losing far less than in the Go Go Times of 2021. But getting them all really requires big stock price growth, all the way up to 759% stock price aprpeciation. 68% of Revenue in U.S.,

Scale 304

Scale Pricing Scaling Cloud 304

SaaStr

JULY 18, 2022

Cloud spending is still expected to grow even faster in 2022 than 2021 , from 18.4% growth in 2021 and expected growth of 22.1% Cloud stock prices have still fallen 50%+ from their highs, venture capital funding is way down as a result, and many are getting nervous about things. That’s a lot of budget for you to go take!

Venture Capital 347

Venture Capital Software Cloud Forecasting 347

SaaStr

APRIL 1, 2023

So everyone is now paying the price for lowering the bar in the Boom Times of mid ‘20 to early ‘22. While layoffs are all across the news today, looking back, July 2021 was the nadir for layoffs. Everyone was hiring everyone, anyone, back in mid-2021. And now we’re paying the price. We all did, just to get it done.

Sales Hiring 317

Sales Hiring Investment Leadership Startup 317

SaaStr

MARCH 8, 2025

Back in 2021 though, Ramp was just 2 years in — but already experiencing hypergrowth. In 2014, Atiyah co-founded Parabus, a consumer-focused startup that automatically secured refunds when prices dropped on online purchases. Ramp just closed a stunning round at a $15 Billion valuation!

CTO Hire 211

CTO Hire CTO Coach Scale CTO 211

SaaStr

NOVEMBER 28, 2023

I went further and put together a quick list of 25+ SaaS and Cloud leaders to see how their share prices are doing. On average, their share prices are up a stunning 68.50% and they are worth on average $26 Billion! And importantly, many are still way off their 2021 highs. Now it’s not all smiles, daisies and glory.

Cloud 299

Cloud Scale SaaS Pricing 299

SaaStr

NOVEMBER 17, 2023

Well, certainly it exploded in 2021, in my portfolio at least, if perhaps not as dramatically as in the public markets. The startup I invested in that were acquired by PE in the 2020-2021 Boom were acquired for 8x in one case, 12x in another, and 15x in a third. The prices would be lower today for the latter two I suspect.

AWS 321

AWS SaaS Pricing Acquisition 321

SaaStr

APRIL 5, 2022

Now, Gartner’s survey looks back at a period without IRL events, so email looked to be the #1 channel that took events’ place in 2021. With no budget going to IRL events in 2021, marketers pushed more into email in particular. Events are now coming back strong. PPC and Paid Social Getting Harder.

Scale 325

Scale Mobile Cloud Pricing 325

SaaStr

JULY 21, 2022

At this point, any founder in SaaS should know the public markets have fallen 50% or so from the peaks in 2021. Venture markets were so hot in 2021, that many SaaS founders could sell a few million dollars worth of their shares even in a Series A. First, many potential acquirers own stock prices are way down.

Marketing 317

Marketing Scale Acquisition Pricing 317

SaaStr

APRIL 26, 2023

Most of the website / presence growth came from price increases, which saw limited churn as a result. Churn was modest from their price increase, leading to material growth. Relatively inexpensive products selling to SMBs that are truly valuable don’t see much increased churn from moderate price increases. #3.

Scale 298

Scale SMB Churn Pricing 298