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Clouded Judgement 2.29.24 - Shades of 2021

Clouded Judgement

Subscribe now Shades of 2021 in Venture Markets Private markets are really starting to heat up, and I’m starting to see shades of 2021. ” I heard that a lot in 2021, and unfortunately not many call options hit… It’s hard to invest at 100x ARR and exit at 10x and make a return VCs aim for.

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Pricing Strategies to Combat Stagflation

FastSpring

But what about pricing? When FastSpring’s Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as one of the most essential growth levers they employed to meet their next revenue goal. Why You Shouldn’t Trust How Your Competitor’s Price.

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FastSpring and DutchBasecamp Present: Optimize Local Pricing to Dramatically Increase SaaS Revenue

FastSpring

These include how to account for local pricing and preferred local payment methods, varied buyer behaviors, how to display checkouts with local languages, and much more — all of which can be different for every country you want to sell into. In this article, we focus specifically on price localization: What price localization is.

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5 Interesting Learnings from Rubrik at $784,000,000 in ARR

SaaStr

So it’s been a long IPO drought since HashiCorp was the last IPO of the Boom Times in December 2021. But now a second SaaS security leader has filed to IPO, Rubrik. But they are ar $780,000,000+ in ARR, with an 86 NPS and strong revenue growth at 29% overall and 49% in subscriptions (yes, it’s confusing).

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Is it Really ARR? In 2021+, Yes. As Long As NRR is > 100%

SaaStr

You pay a subscription for websites to help you sell stuff. But as Shopify scaled, its revenue as a percent of commerce on its sites — “Merchant Solutions” — began to eclipse its recurring SaaS revenues. Fast forward to day, Merchant Solutions is a much larger share of revenue than software subscriptions.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Resources

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time.

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Highlights from the Subscription Experience 2021

Zuora

Highlights from the first ever global Subscription Experience, with insights on topics such as the rise of usership, pricing and packaging, the subscriber experience, the shift to subscriptions, and customer value from Xerox, Philips, Acer, PagerDuty, Schibsted, and more.