SaaStr

NOVEMBER 4, 2021

” Year after year of lower sales and marketing costs and better customer retention really adds up. My first exposure to the “Rule of 40” was through Brad Feld in 2015. Rule of 40 Drivers: Field Sales vs Inside Sales. It is commonly perceived that Field Sales are more expensive than Inside Sales.

SaaS 255

SaaS Technical Review Benchmarks Azure 255

SaaStr

APRIL 27, 2023

Since late 2015, trusted and empowered “Bobbers” from around the world have brought their authentic selves to work, inspired to build our exceptional HR systems that will revolutionize the work experience for HR professionals, managers, and employees alike. Companies waste up to 30% of their SaaS spend.

Cloud 200

Cloud Scale Startup Sales Hiring 200

SaaStr

JUNE 1, 2022

Take it from Gartner, who is now predicting SaaS to grow 20% overall next year to $200 Billion in total sales. It’s not slowing down Salesforce, Snowflake, or almost any other SaaS or Cloud leader. Salesforce Growth: 2023 $31.8B (guidance) 2022 $26.5B 2021 $21.25B 2020 $17.1B 2014 $4.1B. Thank you Ohana! pic.twitter.com/CMhrBXgHSF.

Sales Hiring 308

Sales Hiring Acquisition Cloud Enterprise 308

Clouded Judgement

JULY 21, 2023

They’re often rapidly hiring engineers (to build more features) and sales reps (to sell the product) in attempts to capture the majority of a market against their competition (both other startups and incumbents). Not hiring sales reps and letting competitors take market share? Investing in growth is not only normal, is essential.

Cloud 130

Cloud Software Sales Hiring Scale 130

Tom Tunguz

JANUARY 17, 2021

Here are 2015 , 2017 , This year, I was certain the categories would have been influenced by COVID19. Dating is next, followed by battery companies, doubtlessly benefiting from the surge of electric vehicle sales and boom in consumer electronics. Video conferencing is no surprise: it’s the new office for many information workers.

Startup 362

Startup Software Engineering Finance Engineering 362

SaaStr

JANUARY 29, 2023

Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). 1/ Want the best startup VP Sales candidates in the world? It’s one of our enduring topics on SaaStr. Sometimes it’s VP Marketing.

Sales Hiring 273

Sales Hiring Scale Underperforming Technical Team Startup 273

SaaStr

JULY 31, 2020

Founded in 2015, Chorus operates a SaaS platform that provides valuable insights from conversations – say with calls, video conferences and emails — for revenue teams. Keep in mind that Conversation Intelligence is the fastest-growing segment in sales technology, with much traction in the enterprise. Raises $45 Million.

Scale 344

Scale Artificial Intelligence Payments Payment Services 344

SaaStr

DECEMBER 6, 2022

At the first SaaStr Annual ever in 2015, Stewart was kind enough to be our final speaker, sharing the stage with David Sacks. That incredible session here, when Slack still didn’t have any traditional sales team: Stewart then came back in 2018 to join Alex Konrad of Forbes and reflect on top learnings pre-IPO.

Entrepreneurship 211

Entrepreneurship SaaS Travel Acquisition 211

SaaStr

JULY 8, 2022

Top 5 Ways to Scale a Sales Team with Zoom CRO Ryan Azus and SaaStr VP of Sales Bryan Elsesser. Another recent session that 32,000 of you watched on how Zoom has gone upmarket and evolved its sales strategy at scale. #7. How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic.

VP of Engineering 226

VP of Engineering Scale Outbound Sales Team SMB 226

SaaStr

JANUARY 6, 2021

Aaron Levie was kind enough to come to our first SaaStr Annual in 2015, just a week after their IPO. 9% of sales are non-sales driven, which means almost $80m of ARR is still basicaly freemium / self-service. Box has been an important part of SaaStr almost since the beginning. Well, soon enough indeed, Box will be there.

Scale 276

Scale compliance Enterprise Scaling 276

ReSci

APRIL 9, 2015

The post 3 Ways Social Media Continues to Drive Sales in 2015 appeared first on ReSci. As the world continues to cater to an ever-growing base of online consumers, it's becoming increasingly important for retailers to explore new ways to use channels like Facebook,….

Social Media 40

Social Media Sales Advertising 40

CloseSaaS

OCTOBER 13, 2015

Here's a talk Steli gave on May 31, 2015 in Montenegro, one of the biggest tech conferences in the Balkan region.

Startup 52

Startup Sales 52

CloseSaaS

SEPTEMBER 27, 2015

For Business of Software 2015 (BoS 15) Boston, I recently had the honor of speaking there and giving a sales workshop.

Software 52

Software Business Sales SaaS 52

SaaStr

JANUARY 5, 2022

In 2015, SaaS cloud-based content management tool Box went public. Every customer-facing team is on the renewals team: customer success, sales, product, customer support, marketing, and of course, renewals. Improvements for a sales team and process are a ‘no finish line’ business. How did they turn their growth rates around?

Scale 252

Scale Scaling Sales Hiring Software Review 252

ReSci

MARCH 10, 2015

Our sales team went out to meet all fellow Brontos, soak up some rays, and listen to awesome keynotes. The post Highlights from Bronto Summit 2015 appeared first on ReSci. The annual Bronto Summit wrapped up last week in Miami, FL. They've come back enviably tan and excited to share what they learned.

Sales 40

Sales 40

SaaStr

JUNE 7, 2023

The Long and Winding Road to $10M ARR WorkRamp is an LMS (learning management system) company founded in 2015. After the shift, the sales reps stopped chasing whales and working outbound ops with more than 5K employees. Customer Impact : Customers are much happier with their post-sales experience. Sign up for free.

Scale 191

Scale Scaling SMB Marketing 191

SaaStr

SEPTEMBER 11, 2020

Founded in 2015, Klue addresses a part of the corporate world that has seen little innovation. Let’s face it, if a sales rep is going after an account and does not know the true competitive situation, then a deal could easily be lost. . “I First of all, the process is highly manual and costly.

AI 263

AI Consulting Interviewing Innovation 263

Chaotic Flow

NOVEMBER 11, 2014

As many of you may know, Trish Bertuzzi and the folks over at the Bridge Group publish a lot of great stuff on Inside Sales strategy and operations, including inside sales compensation benchmarks, lead development rep best practices, outbound selling strategies, and on an on. It only takes 6 to 8 minutes to complete.

Benchmarks 125

Benchmarks Compensation Sales SaaS 125

SaaStr

JANUARY 12, 2024

We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Back in 2015, when didn’t have the data or NRR or GRR of 115 public SaaS companies. Sales grew a little less. The post-sales world is ripe for opportunity. The world has changed. They won’t go back.

Sales Hiring 239

Sales Hiring Customer Success Scale AI 239

Sales Hacker

AUGUST 17, 2023

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five , The #1 community for B2B Marketers.

B2B 84

B2B Branding Marketing Engagement 84

SaaStr

DECEMBER 23, 2022

In achieving over $724M in ARR and growing to 2,000+ employees since its founding in 2015, they have learned a thing or two about developing a business. . But would you be surprised to learn that it takes an average B2B sales team two days to respond to a lead? Prep your sales team. Yes, they are.

Scale 164

Scale Engineering Marketing Scaling 164

Tom Tunguz

MARCH 5, 2017

With global IT spending flat to down in 2015 and 2016 , software businesses are fighting for share of wallet. A 2015 CEB study confirmed this: Over and over we found that customers, generally speaking, see significantly less difference between us and the competition than we do ourselves.

Marketing 100

Marketing Machine Learning Artificial Intelligence Sales 100

SaaStr

JANUARY 11, 2023

He is the CRO and CO-Founder of Atrium, a data-driven sales management platform that helps sales managers, sales leaders, and sales ops pros use data to improve rep and team performance. For folks who do seed up to early [Series] A…anyone who has been [investing] since 2015 or so –– they’re excited to invest now.”

Venture Capital 174

Venture Capital Investment Sales Hiring Entrepreneurship 174

Tom Tunguz

MARCH 25, 2020

In 2015, we partnered with two young founders to build Dremio. Analysts and product managers and sales operations teams deploy Tableau, Power BI, Looker, Superset, and many other tools to parse their data. Tomer Shiran and Jacques Nadeau had just left MapR, and they came to work from our offices in Menlo Park. That’s Dremio.

Engineering 228

Engineering Data Azure Data Analysis 228

SaaStr

MAY 14, 2021

If you have a good sales team, more leads will drive more revenue, period. Never stop hiring sales reps. You need to Always Be Hiring Sales Reps. If your sales team is understaffed, you’ll leave money on the table. Your sales team needs help. Get the timing right here, and you can grow far faster in 2015.

Sales Hiring 270

Sales Hiring Scale Engineering Customer Success 270

SaaStr

NOVEMBER 8, 2023

This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc. A Head of Sales who was a sales rep nine years ago. A CMO who was the person doing sponsorship sales six years ago.

Scale 227

Scale Sales Hiring SaaS Scaling 227

SaaStr

NOVEMBER 28, 2022

From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model. Make sure your go-to-market teams and sales and finance teams align on success metrics. Era 2, SaaS 2.0: Era 3, SaaS 3.0: New service offerings.

Scale 190

Scale Finance Sales Hiring Scaling 190

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SaaStock

JANUARY 25, 2019

Since its launch in 2015, it has attracted more than 4,500 retailers who use it as their central marketplace. Founded : 2015. Tienda Nube contributes towards the growing e-market in the region by allowing companies to cut down expenses and improve sales numbers. Founded : 2015. Founded : 2015. Founded : 2015.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

SaaStr

JULY 27, 2022

Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. However, this does not mean that you should abandon sales teams.

SMB 181

SMB Sales Hiring Scale B2C 181

SaaStr

NOVEMBER 21, 2022

Understanding your ICP is a foundational and organization-wide decision because it impacts your downstream sales and marketing efforts. . Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. Brex then scaled its payments business quickly.

Payments 178

Payments Payment Methods Embedded Payments Scale 178

Neil Patel

JUNE 11, 2021

BrickSeek is an application that allows users to search for sales and clearance sales in retail shops in their area. Dealspotr is one of the most popular BrickSeek alternatives and has been around since 2015. With retail e-commerce sales at $4.9 What Is BrickSeek? Let’s get to them, shall we?

Merchant Services 143

Merchant Services Sales Pricing Trends 143

SaaStr

JULY 14, 2022

This led to our first meet-ups in 2013 and 2014, the first SaaStr Annual in 2015 , the industry’s leading podcast in 2016, the first SaaS founder coworking space in 2017, and SaaStr Pro , the first learning management system for SaaS founders in 2018. 2015 The First SaaStr Annual: Escape Velocity. Here’s to the Next 10!

Scale 272

Scale Sales Recruiting CTO Hire New CTO 272

CloseSaaS

OCTOBER 23, 2015

You might have seen Steli’s crash course on sales hacking and deal closing from the Pioneers Festival 2013. In 2014, he laid out the inner game of hustling. This year, he wants everyone to stop f **g around and learn how to sell it!

Startup 52

Startup Sales 52

SaaStr

JUNE 14, 2020

The decade-long run of next-generation SaaS start-ups, and the explosion since 2015 of SaaS unicorns and decacorns has led to a lot of experienced execs on the market. To want a head of sales operations and a director of sales to help carry the load not later … but on Day 1. This is great. as you race past $10m+ in ARR.

Sales Hiring 221

Sales Hiring Scale Sales Recruiting SaaS 221

ReSci

JANUARY 22, 2015

Even before the last post-holiday sale offers hit inboxes in 2014, the eCommerce blogosphere was flooded with predictions for 2015. The post Better, Faster, Stronger: 2015’s New-Old Retention Marketing Trends appeared first on ReSci.

Trends 40

Trends Retention Social Media Marketing 40

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 171

Scale Sales Hiring Sales Recruiting Sales 171