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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

A mobile phone is their dominant source of managing business activities. The mobile phone user has the highest NPS as a BILL user because it’s super simple and easy, and the clerk does all the data entry, pulling everything in and managing it. That was probably 2012. With SMBs, the smallest business is owner-operated.

SMB 313
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Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com

SaaStr

Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com Eran Zinman co-founded monday.com (formerly dapulse) in 2012 with Roy Mann. When Eran Zinman co-founded the company (then dapulse) in 2012, the team management space was already crowded. The monday.com story isn’t your typical SaaS narrative.

Scale 257
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Three Mega IPOs That Took A Long, Long Time To Get Big: Squarespace, Procore and UiPath

SaaStr

But took a full decade for mobile to get mature enough to make construction software really work, because it had to work in the field. Procore didn’t really begin to take off until 2012: Squarespace was founded way back in 2003 in the CEO’s dorm room, and for years revenue was nominal.

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Year in review: Best of 2012

Tom Tunguz

I’ve tried to write a post every working day on both tactical topics for startups like fundraising and management and macro/strategic subjects like the fund raising market and trends in mobile. Thank you all for making 2012 a memorable year. Top 10 Blog Posts of 2012. I hope you enjoy it.

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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

When it started out, Algolia was a lightweight mobile SDK that was anticipated to work inherently on mobile in 2012 when phones were much less powerful today. It simply wasn’t a big enough problem on mobile that you could build a business around it.

Scale 315
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Corporate Blogs Always Work. But Only If You Do Them Right.

SaaStr

When we put the first post up in 2012 , we probably got 500 views that month. And importantly, it’s not randomly pontificating on the Future of Mobile. Don’t try to adopt cookie-cutter higher traffic strategies when you have zero traffic. But the first social like on the very first post was from Aaron Levie, CEO of Box.

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5 Interesting Learnings from Procore at $500,000,000 in ARR

SaaStr

But they hit their stride in 2012 as mobile took off, enable construction project management software to finally really work in the field. You may not have heard of Procore if you aren’t in construction, but it’s a quiet SaaS leader we can all learn from if we think about it as a break-out Vertical SaaS leader.