FastSpring

NOVEMBER 3, 2023

Started in 2011, Austin Startup Week is a celebration and showcase of everything entrepreneurial in Austin. Honed your product, persuasion skills, pricing & packing and relationships to scale your B2B revenue. Don’t miss out on the biggest party in Austin since 2011- Startup Crawl! We’d love to chat with you in person!

Merchant Services 88

Merchant Services Startup Payment Methods Payment Services 88

Tom Tunguz

JANUARY 4, 2015

The typical SaaS company going public in the last three years has a 77% smaller average revenue per customer than companies in 2010 – 2011. In contrast, 2011 companies logged a median customer value of $96,000. Consumerization of IT is an incredibly powerful trend for SaaS startups for three reasons.

Pricing 100

Pricing SaaS B2C Education 100

ProfitWell

SEPTEMBER 26, 2019

Deciding when to adjust your pricing is never easy. Think back to the last time Netflix raised its monthly price—social media was chock-full of negative comments about it. That’s why understanding how much pricing power you have is so important. What is pricing power? Price elasticity of demand.

Pricing 49

Pricing Scale Social Media Branding 49

SaaStr

FEBRUARY 23, 2019

I was curious myself when I saw this question how much pricing had increased at PagerDuty over time. Ramped up pricing on the enterprise editions? Often, as a startup grows bigger, it increases its pricing to reflect growth in its brand and market position, and also more enterprise-editions as it goes upmarket.

Pricing 126

Pricing Enterprise Branding Startup 126

OpenView Labs

MARCH 4, 2021

For their first five years in business, HubSpot offered three subscription packages ranging in price from $3,000 to $18,000 per year. So in 2011, they introduced usage-based pricing. This pricing change allowed HubSpot to share in the success of its customers. Download The Usage-Based Pricing Playbook.

Pricing 55

Pricing Outsourced Development Marketplace as a Service AWS 55

OpenView Labs

FEBRUARY 4, 2020

Segment CEO and Co-founder Peter Reinhardt was recently reflecting on what were his top lessons learned from changing packages and pricing. While Segment may be an extreme case, the business is far from unique in learning that it was leaving money on the table due to its pricing. Pricing Is Your Best Shot at Growing 25% Faster.

Pricing 60

Pricing Scale Technical Review Software Review 60

Tom Tunguz

MARCH 19, 2018

Price ($M). If we compare this acquisition on other dimensions, we see that Mulesoft is the second fastest growing at the time of acquisition, next to SuccessFactors in 2011. Salesforce is acquiring the business for an astounding 21x enterprise value to trailing twelve months revenue multiple - nearly 2x the next closest. Transaction.

Acquisition 188

Acquisition Marketing Enterprise Revenue 188

OpenView Labs

APRIL 22, 2020

There has never been a better time to test innovative pricing and monetization models to outmaneuver slow or legacy competitors. This post will guide you through 10 innovative pricing plays you should consider along with high-profile examples of companies who are testing them. Add a usage-based component to your pricing.

Payments 54

Payments Pricing Payment Methods SaaS Payments 54

SaaStr

SEPTEMBER 26, 2019

Housing prices apparently are falling in the Bay Area. Your experience may have been different, but in ours, maybe only 10% of enterprises under stress tried to negotiate contract prices down on renewals. We certainly didn’t raise prices But many budgets were simply frozen. Slack is mortal. Leads still came in.

SaaS Payments 274

SaaS Payments Sales Hiring Scale SMB 274

SaaStock

JANUARY 25, 2019

Founded : 2011. Founded : 2011. Founded : 2011. Airnguru provides a pricing intelligence technology for airlines. This is possible through price optimization and reduction of fare filing mistakes. Founded : 2011. ContaAzul was acquired by the collaborative software platform Wabbi Software S.A. RD Station.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

ProfitWell

NOVEMBER 12, 2019

Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Casey Accidental

NOVEMBER 28, 2023

Eventbrite has launched new pricing with tools like marketing tools that help event creators get better at their own email and performance marketing as well as let them get more distribution inside Eventbrite’s platform. billion exit, Grubhub made a lot of mistakes.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

Tom Tunguz

MAY 4, 2017

Four consumer companies and five enterprise companies have popped on average 29% since their IPO pricing. Only two, Carvana, an online used car dealer, and Netshoes, a Brazilian ecommerce company have traded down from their IPO pricing. Snap is the youngest company of the cohort, founded in 2011. which is a third of B2C at $27B.

Marketing 100

Marketing B2C B2B Pricing 100

Tom Tunguz

JULY 12, 2016

In addition to increasing labor costs, startups in San Francisco are facing monotonically increasing real estate prices. Rising prices reflect an increase of demand. From 2011 two 2015 we’ve seen more than 1.4M In 2009, the average asking rent was $31.37. But the trend does show some signs of slowing.

Startup 100

Startup Pricing Trends Data 100

SaaStock

JANUARY 30, 2019

Another was 2011/2012 where not only were another 5 VC firms started but it’s also when international ones set their eyes on this vast market. Grab an early bird ticket for SaaStock LatAm before February 15th to get the best possible price. Founded: 2011. Founded: 2011. Size of fund: $430M. Monashees Capital.

Venture Capital 155

Venture Capital SaaS Healthcare Finance 155

Buffer Resources

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board. They even closed their stores and sent their employees home.

Social Media 107

Social Media Marketing Software Review Branding 107

Tom Tunguz

NOVEMBER 4, 2012

In May 2011, iOS led cumulative shipments by more than 100%: 191M to 95M. It would take another 10 months for Android to equal Apple in March 2011 at about 325M each. So have the Motorola Droid phones which have similar price points to the iPhone. In fact, Apple has a mobile product at every $50 price point between $0 and $850.

Mobile 100

Mobile Trends Scale Forecasting 100

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Back then, in 2011, Lyft was a small Series-A startup called Zimride with under 50 employees. Be sure to offer growth-friendly plans in the form of tiered pricing models (usage or rolling seats) to accommodate their future growth.

Outsourcing Services 77

Outsourcing Services Scale Startup Outsourced Development 77

Frontegg

MAY 27, 2021

Founded : 2011 Known customers: Facebook, IBM, Microsoft, AWS, Unity, Udemy, Shopify Price starts at: $38/month per user. #2 Founded: 2013 Known customers: Lyft, Clearbit, Amplitude, AdRoll, Segment Price starts at: $249/month. #3 Intercom also has a proprietary conversational support module that you can tweak as per your needs.

Payment Solutions 98

Payment Solutions SaaS Payments Payments Scale 98

Sixteen Ventures

JULY 17, 2020

Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011. On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue. Is 5% Monthly Churn Good?

Churn 133

Churn SaaS B2C Pricing 133

Chart Mogul

JANUARY 27, 2020

Flipsnack was founded in 2011 in Troy, Michigan and has continually grown. ChartMogul allows the team to create groups for the various pricing plans. Anyone can make a flip page catalog by simply uploading a PDF file, or by designing it directly in Flipsnack, using its intuitive drag and drop design tool.

Revenue 129

Revenue Sales Hiring Subscription Payment Features 129

SaaStock

MARCH 8, 2019

Grab a ticket before the end of the day on March 8th to avail of Early bird prices. Hooi Ling then moved on to Salesforce, where she was Senior Director for Pricing Intelligence and Monetization. In 2011, she co-founded Grab (previously known as MyTeksi) together with fellow Malaysian and Harvard graduate Anthony Tan.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

Stax

NOVEMBER 13, 2023

Google was the first, in 2011, to enable contactless payments via their mobile app. Full-service providers like Stax use flat-rate subscription pricing , which keeps fees low when businesses process high volumes. However, subscription pricing may seem high for businesses with a low transaction rate.

Merchant Services 88

Merchant Services Payment Methods Payment Services Payment Solutions 88

Tom Tunguz

JUNE 8, 2015

Since 2011, the average revenue of a ServiceNow customer has expanded to $250,000 on average. ServiceNow commands 30%+ annual price increases from its customers, an impressive figure. At IPO, ServiceNow recorded a $95,000 average revenue per customer, placing in the top third of SaaS companies in terms of average revenue per customer.

Benchmarks 113

Benchmarks Metrics SaaS Investment 113

Neil Patel

FEBRUARY 12, 2021

For example, you might use comparative ads to show things like: the enhanced features your product has compared to its rival price differences between goods the results of a blind taste test showing people can’t tell the difference between your product and a more expensive name brand. You must be ready to back up all claims you make.

Advertising 144

Advertising Marketplace as a Service Branding Innovation 144

Tom Tunguz

MARCH 21, 2015

in revenue in 2011 at 97% gross margin. The figure has fallen from the initial price points of $530 dollars, likely from volume discounts and greater penetration in education. Generating about $4B annually, Adobe is worth $38B and employs more than 12,500 people. And in 2012, the company decided to disrupt its own businesses.

SaaS 100

SaaS Travel Education Software 100

FastSpring

DECEMBER 6, 2018

In 2011, the Internal Revenue Service (IRS) created the position of Director of Transfer Pricing to investigate nationwide prices and taxation of SaaS products. countries from 15 to 27% – something to keep in mind when pricing your SaaS for E.U. Taxation In the European Union. businesses. VAT rates vary among E.U.

Software Review 60

Software Review Marketplace as a Service Government Pricing 60

ProfitWell

MAY 27, 2020

Zapier Founders Bryan and Wade tossed around the idea of creating “the API of all APIs” back in September of 2011. We all have to be the bad guy sometimes, but with the Sorry app, at least delivering the news is clean, customizable, and reasonably priced. It all started with a text conversation. Try it free for 30 days.

Software Review 98

Software Review B2B Trends SaaS 98

ProfitWell

FEBRUARY 7, 2020

Plus, The New York Times hikes its price. And finally, a pricing AMA (ask me anything) with ProfitWell resident pricing pro, Patrick Campbell. If you want more advice around pricing strategy or SaaS metrics , here are some of our best resources: A SaaS pricing guide. The anatomy of SaaS pricing strategy [ebook].

Subscription 40

Subscription Payment Features Pricing Metrics 40

Tom Tunguz

DECEMBER 15, 2014

We haven’t yet allowed enough years for the companies founded in 2011 that require five years to reach a billion dollar value to mature, which depresses the average value. This supply demand imbalance is also leading to an increase in startup prices, further decreasing the time to $1 billion in valuation. Why is this happening?

Startup 100

Startup B2C Scale B2B 100

Tom Tunguz

OCTOBER 25, 2014

And the data also supports the idea that soliciting terms from investors across geographies is the best way to obtain market price for their equity. 1 I’ve used Crunchbase data for this analysis from 2011 through October 2014.

Investment 100

Investment Startup Enterprise Pricing 100

Neil Patel

MAY 24, 2021

In 2011, ICANN extended gTLDs to companies and organizations. The site details the eligibility of domain names, provides domain name prices, and offers a tool to check domain availability. The gTLD contains the most common top-level domains, and anyone can register most of these domain extensions. When to Use.com Domain Extension.

Government 137

Government Technical Review Software Review Branding 137

FastSpring

SEPTEMBER 2, 2020

In between Q1 of 2011 and Q2, HubSpot dropped their monthly churn rate by nearly 1%. “In the SMB market, for instance, we had the right sales process in place – but had an opportunity to improve LTV by improving the product to lower churn and increasing our average price in the segment,” he says.

Scale 128

Scale Payment Methods Payments SaaS Payments 128

Neil Patel

NOVEMBER 7, 2020

As a full-service email management company, InboxArmy offers a spectrum of services, including email templates’ design, custom coding, and 360-degree email marketing management: This agency offers volume-based pricing for companies and white label services for fellow digital marketing agencies, which goes to prove their experience.

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Chart Mogul

JANUARY 27, 2020

Flipsnack was founded in 2011 in Troy, Michigan and has continually grown. ChartMogul allows the team to create groups for the various pricing plans. Anyone can make a flip page catalog by simply uploading a PDF file, or by designing it directly in Flipsnack, using its intuitive drag and drop design tool.

Revenue 52

Revenue Sales Hiring Subscription Payment Features 52

Intercom, Inc.

JANUARY 16, 2020

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. We have a (pricing) plan for consultants with our product who we know will work with multiple customers.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Tom Tunguz

AUGUST 26, 2014

HubSpot’s target customer base are SMBs and with this price point, it’s possible to support a profitable inside sales model if the team is very efficient. Field 2011 2012 2013. HubSpot’s average revenue per customer (ARPC) of about $7,752 is the fourth smallest of the companies I analyzed. ARPC 5,395 6,580 7,752.

Benchmarks 113

Benchmarks SMB Metrics SaaS 113