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Dear SaaStr: What Should I Know As a First-Time Customer Success Manager?

SaaStr

As a new Customer Success Manager (CSM), here’s what you need to know to hit the ground running and make an impact: Understand Your Role’s Revenue Impact — Revenue vs Retention : Customer Success isn’t just about keeping customers happy anymore at most B2B companies —it’s often a revenue-driving function now.

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52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO

SaaStr

Audience segmentation Webinars & virtual events In-person events Analytics The market for marketing AI-assisted tools however is getting very crowded. Marketing teams are using AI-powered platforms for tasks such as: Promotional content development: ad creative and copy Content development: creating clips from longer form content, etc.

AI 268
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How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO

SaaStr

Retention is the new acquisition,” says Co-Founder and CEO of Insider, Hande Cilingir. Harvard Business School Research says that “increasing customer retention rates by only 5% increase a company’s profits by 25-95%.” Customer retention means building relationships with people. That’s huge! a feat Insider has achieved.

Retention 242
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The Playbook to Boosting Net Retention Quickly with Terminus

SaaStr

Tim Kopp, Terminus CEO and Executive Chairman, recently shared with the SaaStr community how they’ve fueled sustainable business by prioritizing Net Revenue Retention. Why Net Retention? Tim swears by the power of net retention. In short, net retention: Provides consistent growth, even through a downturn.

Retention 199
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Choosing the Right Tech Stack –– The Only Way to Grow

Speaker: Pulkit Agrawal - CEO and Co-Founder of Chameleon

In this can't-miss webinar, join Pulkit Agrawal, CEO and Co-Founder of Chameleon, to learn: How to justify purchasing the best tech stack (and how to choose the right one). Tools to use throughout the customer journey to help you increase activation, retention, and loyalty. How to choose the right products for your company.

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Customer retention: 5 best practices & 6 strategies for low churn

Intercom, Inc.

Customer retention is the silent killer of SaaS businesses today. What is customer retention? Customer retention is the rate at which your business can keep its paying customers over a given period of time. Customer retention is the rate at which your business can keep its paying customers over a given period of time.

Churn 199
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You Aren’t Doing Enough Customer Marketing

SaaStr

And like retention, a marketing journey should also begin again once a customer closes. Customer Marketing is similar to Demand Gen, but with very different end goals — retention and net account growth. What % of your soft and hard budget for events goes to retention, and what % to lead gen? Webinars and similar.

Marketing 322
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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. This begs the question: what’s the best way to increase customer retention? How to build effective Self-Service mechanisms.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

In this webinar, product-led growth pioneer Wes Bush will examine what the top PLG companies have in common, take an in-depth look at features and usage analytics, and explain how to use this information as the primary driver for customer acquisition, retention, and expansion. December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT.

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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. In this webinar, you'll learn how to: Bridge the gap between product-market fit and go-to-market fit.