SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. Marketers must listen in on sales calls, too, because it can reveal whether the brand message really resonates with the customer or if it addresses their interests and pain points. #2 And your company’s investment of time and resources is real.

Sales 276

Sales B2B Consulting Investment 276

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. Interview them.

B2B 112

B2B Technical Advisors SaaS Payments Underperforming Technical Team 112

Blulogix

APRIL 11, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management In the dynamic landscape of B2B subscription models, channel business management emerges as a pivotal strategy for expanding market reach and enhancing product distribution.

B2B 80

B2B Subscription Payment Features Scale 80

Sales Hacker

APRIL 30, 2024

17:53 – An enterprise strategy is a company strategy, not just a sales strategy. 34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now. 9:40 – How Eric chooses the right companies to work for.

Scale 90

Scale Enterprise Sales Hiring Outsourced Development 90

Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Social Media 94

Social Media Entertainment Entrepreneurship Interviewing 94

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. This was Storyblok’s strategy when it started expanding its team. They also hired a VP of Partners who knew how to scale B2B software. Self-service.

Scale 210

Scale Sales Hiring Sales Recruiting Scaling 210

Payrix

APRIL 17, 2024

We make it easier for B2B platforms to create and own the most frictionless payments experience for their merchants. Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your efforts can include website pages, social posts, emails, and more.

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Sales Recruiting 85

Sales Recruiting Scale AWS Management 85

Sales Hacker

NOVEMBER 7, 2023

They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

Sales Hiring 97

Sales Hiring Scale AI B2B 97

SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 291

Scale Sales Hiring Marketing Venture Capital 291

Sales Hacker

DECEMBER 20, 2023

What You Will Learn: What’s working and learnings for these go-to-market leaders. The questions that 50+ go-to-market leaders answer in this episode: What’s one tactic or strategy that’s working for you or the companies that you’re serving?

AI 93

AI B2B Engagement Data 93

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Scale 95

Scale Marketing Interviewing AI 95

Sales Hacker

SEPTEMBER 26, 2023

Links and Resources Dan’s LinkedIn: [link] Dan’s Website: [link] DIBS Beauty Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

B2C 95

B2C Compensation B2B Acquisition 95

Blulogix

FEBRUARY 27, 2024

It synthesizes the wealth of knowledge shared in our blog series, providing a cohesive, in-depth exploration of agile monetization strategies that are shaping the future of business success.

AI Search 88

AI Search Machine Learning Artificial Intelligence Blockchain 88

yoursales

JUNE 2, 2023

Sales Forecasting: A Strategic Imperative Sales forecasting is a critical process for any B2B organization, particularly for companies operating in a highly competitive landscape. It empowers businesses to make informed decisions, allocate resources effectively, and achieve sustainable growth.

Forecasting 86

Forecasting Sales Sales Funnel B2B 86

SaaStr

APRIL 28, 2023

Former CEO and founder of Yext and current CEO and founder of Roam, Howard Lerman, shares successful strategies and lessons learned building two successful startups with Sam Blond, Partner at Founders Fund, in this week’s episode of CRO Confidential. The most important thing you can do in a B2B business is make a product you use yourself.

Scale 211

Scale Sales Hiring Sales Business 211

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Others may seek to corner the SMB market. In this SaaStr Annual session, Zendesk’s VP of Startups, Kristen Durham, shares insights into selling to startups and lessons to build your strategy.

Startup 224

Startup Scale SMB Venture Capital 224

SaaStr

MARCH 20, 2024

There was so much budget flowing into B2B that it seemed like there could be 1,000 unicorns, even if 800 of those turned out to be junk. On the marketing side, people got ‘lazy’ under the guise of, “Let’s increase our paid online ad spend and turn that dial up and spend more.” That genie won’t go back in the bottle.

Sales Hiring 275

Sales Hiring Sales Recruiting Scale Headcount 275

SaaStr

MARCH 24, 2023

Many businesses changed their strategy to incorporate virtual or hybrid events recently. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. Before the pandemic, hybrid and virtual gatherings accounted for only 18.9% of all events.

Sales 211

Sales Technical Review Systems Review Engagement 211

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

B2B 100

B2B Development Team Review Software Review Marketing 100

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I John, to kick it off, I guess I’ll ask you the same question.

Scale 123

Scale Sales Payment Methods Merchant Services 123

Blulogix

APRIL 9, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Integration and Automation: Scaling Your Business Efficiently In subscription-based business models, particularly those operating within the digital space, managing digital inventory emerges as a critical yet complex task.

Scale 52

Scale Subscription Payment Features B2B 52

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 161

Strategy B2B Sales Enablement Advertising 161

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Subscription Flow

FEBRUARY 27, 2024

However, handling multiple subscription plans and the dealing with the complexities of B2B enterprise SaaS billing, variable customer lifecycles, and subscription management can be extremely difficult. Moreover, developing a profitable pricing strategy requires consistent model testing and compliance with international tax laws.

SaaS Payments 83

SaaS Payments Payment Services Payments Payment Solutions 83

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. So, owned media. What is it?

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Sales Hacker

AUGUST 17, 2023

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave now runs Exit Five , The #1 community for B2B Marketers. The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow.

B2B 84

B2B Branding Marketing Engagement 84

Intercom, Inc.

SEPTEMBER 22, 2022

The Conversation Automation Solutions (CAS) category is designed for B2B Marketers who are looking for technologies to support marketing, sales, and digital experience optimization aligned to the revenue engine. Near-term plans to execute on its vision and the resources and capabilities to deliver on its stated roadmap.

Machine Learning 104

Machine Learning Artificial Intelligence Scale Benchmarks 104

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Strategy 94

Strategy Marketing Social Media AI Search 94

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses.

B2B 83

B2B Scale SaaS Sales Enablement 83

Blulogix

DECEMBER 7, 2023

B2B Subscriptions in 2024: Embracing a Paradigm Shift with Usage-Based Pricing By BluLogix Team As the clock ticks towards 2024, a seismic shift is brewing in the B2B subscription landscape: the rise of usage-based pricing (UBP). Buckle up, B2B leaders. No more churn anxieties, no more guesswork. Embrace the challenge.

B2B 52

B2B Subscription Payment Features Pricing 52

Blulogix

FEBRUARY 9, 2024

This predictability aids in accurate financial forecasting, budgeting, and resource allocation, enabling more strategic planning and investment. Agile Market Adaptation: With a recurring revenue model, businesses can quickly respond to market changes and customer feedback.

Revenue 52

Revenue Business compliance B2B 52

SaaStr

OCTOBER 25, 2021

“[You] have to get some sort of dollar commitment for pilots in Mid Market and Enterprise deals. But the reason the exception worked was the customer stakeholder truly deployed the resources to make it work. But it’s rarely if ever a marketing strategy in B2B. 9/10 times they don’t work otherwise.”

Pricing 305

Pricing Scale Enterprise Onboarding 305

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

Blulogix

FEBRUARY 9, 2024

Creating a Monetization Framework For Your Business Download the Whitepaper Understanding Monetization Efficiency Monetization efficiency goes beyond the traditional metrics of financial performance to encompass the agility of transforming market demand into revenue. This holistic approach fosters unity and innovation across the company.

Marketplace as a Service 52

Marketplace as a Service Business B2B Finance 52

User Pilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. Word-of-mouth marketing relies on product virality and network effects. Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition.

Strategy 77

Strategy Business SaaS Customer Lifetime Value 77