Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

SaaStr

MAY 22, 2019

Leaders who do so will lose their product market fit. Jay Simons rose up the ranks from Area Sales Manager with Plumtree software to VP of Product Marketing and Strategy. From there he went on to BEA Systems as VP of Marketing. Prior to Logickull Andy was a software developer at EDS (an HP Company).

Scale 169

Scale Leadership Consulting Software Development 169

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Management 105

Management Underperforming Technical Team Innovation Consulting 105

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. When looking to build personas, it’s important to note that your users will have different motivations for using your product.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

User Pilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. integrating with sales and marketing integrations).

Development 105

Development Software Review Sales Recruiting Technical Review 105

User Pilot

JULY 23, 2024

The minimum viable product (MVP) should include key functions of your product and be created with your target audience in mind. The goal is to launch the product as quickly as possible to get early feedback and adjust the functionalities and features to ensure product-market fit.

Development 109

Development SaaS Marketplace as a Service Scale 109

Sales Enablement, SaaS and Growth

MARCH 23, 2020

S Curves At HubSpot we often discussed S Curves - the idea behind them is that all products, markets and business models follow a predictable cycle of growth, maturity and decline (the pattern often looks like an “S”). Other leading companies with flywheel-type businesses are Google, Facebook and Walmart. Source: Amazon 15.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

AUGUST 23, 2023

Understand product requirements: You need to collaborate with relevant stakeholders to gather documents on product requirements and convert them into product specifications or user stories. You might also have to collaborate with cross-functional teams to help develop product marketing strategies and improve the user experience.

Technical Advisors 98

Technical Advisors Technical Review Data Analysis Software Review 98

SaaStr

AUGUST 29, 2019

First of all, when you just started your company, that product market feed is literally critical. So it’s extreme and those that, that, those things are set in the early days through the product market feeds. It could be product market feed, it could be something else. Success always comes from people.

Sales Hiring 120

Sales Hiring Scale Outsourcing Services Scaling 120

User Pilot

AUGUST 19, 2022

Identify and neutralize any potential roadblocks to your software rollout project. Always consider testing product-market fit before a big rollout. What is rollout in software development? Identify any potential roadblocks for your software rollout project. Set proper objectives and key results (OKRs).

Software 98

Software SaaS Sales Recruiting Communication 98

User Pilot

APRIL 6, 2023

Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit. First, it delays the product launch. This means a lot of product development happens without customer validation. Finding the product-market fit. Follow product vision.

Underperforming Technical Team 105

Underperforming Technical Team Management Interviewing Scale 105

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

User Pilot

MARCH 29, 2023

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Its latest edition, Google Analytics 4 (GA4), supports app analytics as well. What is digital analytics?

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Then I restarted as a marketer.

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137

SaaStr

JUNE 7, 2021

I was a software developer, a product person. You have to be a little more measured, but what I always think about is a company usually starts up from a product. You have a product idea and, “Wow. I specifically didn’t want to be a CEO. That’s the real story there.

Sales Hiring 339

Sales Hiring Underperforming Technical Team SaaS Headcount 339

User Pilot

JANUARY 15, 2024

Continuous monitoring of product performance, user engagement, and other key metrics for a SaaS company. These B2B metrics also give you an idea of more abstract concepts like product-market fit. Decision-making. This helps your SaaS business make smarter decisions and achieve a higher ROI on the efforts of each department.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

OpenView Labs

JANUARY 12, 2022

Take Stack Overflow , the world’s largest software developer network, community, and platform, serving close to 100 million monthly visitors. Most software companies start with a product obsession. The early years are spent going deep on the product, the customer, and finding product market fit.

Leadership 98

Leadership SMB Underperforming Technical Team Scale 98

User Pilot

JULY 28, 2023

Pros: More insightful, segmented customer feedback An efficient solution for validating an idea quickly Requires no software development process Cons: No insights on real customer behavior Users can easily ignore or miss an email An email MVP can be used to launch a new feature – scheduling social media posts is a similar idea. #3

Marketplace as a Service 96

Marketplace as a Service Social Media Machine Learning Artificial Intelligence 96

Sales Hacker

AUGUST 23, 2018

More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. This might include their interactions with your website, live chat agents, product marketers at a business event, online ads, social media pages etc. Never asking for the sale.

B2B 68

B2B Development Team Review Underperforming Technical Team Sales 68

User Pilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 88

Data User Experience Churn Retention 88

Outseta

JANUARY 20, 2020

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

MARCH 27, 2023

Professionals from across the organization use product analytics to make informed choices in their work: Product managers use product analytics to track user engagement with different features to understand what drives customer value and what to develop in the future.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98

User Pilot

JANUARY 30, 2023

In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. of the market) are excited about trying products and testing new technology. They include: Innovators. Innovators (2.5%

Technical Review 98

Technical Review Software Review Underperforming Technical Team Social Media 98

SaaSOptics

MAY 19, 2022

You have poor product/market fit. Your product roadmap is misaligned with customer needs. Your Customer Success, Sales, and Marketing teams aren’t nurturing accounts effectively. How can you incorporate content marketing into your SaaS customer acquisition strategy? You have a poor onboarding process.

Acquisition 59

Acquisition Scale Strategy Software Review 59

TurnKey Labs

FEBRUARY 21, 2023

It’s typically due to one or more key factors, such as a lack of preparation and planning, poor understanding of the target customer’s needs, and/or not developing a product or service that adequately solves customer pain points (which is more commonly known as not achieving “product-market fit”).

Startup 52

Startup Underperforming Technical Team Technical Review Software Review 52

User Pilot

AUGUST 17, 2024

AMA’s (American Management Association) Webinars : While not exclusively for product management, AMA’s webinars provide broader business insights that can help product coordinators better understand leadership, strategic planning, and operational efficiency.

Scale 52

Scale Leadership Interviewing Onboarding 52

User Pilot

AUGUST 19, 2024

Project management : Skill in managing tasks, timelines, and priorities, especially within agile development frameworks. Technical proficiency : Familiarity with SaaS products, basic coding or software development concepts, and tools like Jira or Trello. What is a product marketing assistant?

Market Research 52

Market Research Interviewing Onboarding Trends 52

User Pilot

JANUARY 26, 2021

One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what?

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

User Pilot

JUNE 30, 2024

What skills should a product manager have? A successful product manager needs a diverse set of skills to navigate the complexities of software development and market demands. This is because they are responsible for the success of a new product.

Management 52

Management Scale Technical Review Sales Hiring 52

User Pilot

AUGUST 19, 2024

It’s particularly valuable for Heads of Product who work in agile environments and need to lead cross-functional teams effectively. Jira – Best for issue tracking and agile development : Jira is widely used for tracking bugs, managing software development sprints, and facilitating agile workflows.

Leadership 52

Leadership Scale Interviewing Market Research 52

How To Buy Saas

SEPTEMBER 24, 2024

The Revenue-based valuation method is suitable for: Companies that have just achieved Product Market Fit (PMF), The SaaS company should have an annual revenue greater than $2 million and over 50% yearly growth rate. How to Value a New SaaS Business? Therefore, not every valuation service will be suitable for you.

SaaS 52

SaaS Business Compensation Customer Lifetime Value 52

User Pilot

AUGUST 28, 2024

AMA’s (American Management Association) Webinars : While not exclusively for product management, AMA’s webinars provide broader business insights that can help product coordinators better understand leadership, strategic planning, and operational efficiency.

Scale 52

Scale Leadership Healthcare Trends 52

How To Buy Saas

JULY 9, 2024

2 Brafton Brafton is one of the leading content strategy agencies in the world focused on creating, strategizing, and distributing excellent content and marketing campaigns and also ensuring that they meet the requirements of their clients. Siege Media provides you with services according to your needs and business size.

Strategy 52

Strategy Scale Social Media B2C 52

SaaStr

JUNE 10, 2025

They’re still having the same roadmap meetings, still estimating routine features in weeks instead of days, still letting implementation speed dictate their product strategy. If They Aren’t, It’s a Flag The Real Strategic Shift The strategic question isn’t whether AI will replace software developers.

B2B 268

B2B Software Scale AI 268

Point Nine Land

APRIL 21, 2021

Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? Product Marketing. This is the function in the organization that is really going to amplify the product messaging in your company, and the other way around.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52