User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy.

Sales Hiring 93

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 93

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Subscription business model. S Curves At HubSpot we often discussed S Curves - the idea behind them is that all products, markets and business models follow a predictable cycle of growth, maturity and decline (the pattern often looks like an “S”). Customer data. Economies of scale. Freemium lead funnel. Operational efficiency.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

User Pilot

JANUARY 15, 2024

Continuous monitoring of product performance, user engagement, and other key metrics for a SaaS company. These B2B metrics also give you an idea of more abstract concepts like product-market fit. Customer stickiness pertains to users who make repeat purchases of the same SaaS product. Decision-making. User stickiness.

Metrics 90

Metrics SaaS Customer Lifetime Value Retention 90