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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

What does really effective product marketing mean to Paul? Why does Paul believe that the builders are the new pro athletes? People are struggling ,as well as organizations, obviously, but they’re also super willing and keen to try new things to improve how they work. Harry Stebbings: Totally get you.

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