Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing? Harry Stebbings: Terrible metaphor.

CTO Coach 172

CTO Coach Sales Hiring Software Review CTO Hire 172

SaaStr

JUNE 15, 2021

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. I think of developers as the strategy to get into the market for whatever you’re doing. You want to give 30 seconds for the two people on the top row? Jeff : Yeah, I saw one.

Scale 285

Scale Underperforming Technical Team Engineering Wireless 285