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SaaStr CEO and founder Jason Lemkin chats with Mangomint CEO Daniel Lang about why vertical SaaS is booming and how Mangomint got to 110% NRR. What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. Full-Stack SaaS for SMBs Toast today is worth $14B at $1.5B
Can you imagine what the ideal SaaS customer onboarding process looks like? That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong). Miro Miro’s onboarding process is simple.
Ironclad CEO and co-founder Jason Boehmig joined Seema Amble, Partner at Andreessen Horowitz at SaaStr Annual to share their observations on what’s currently working and what’s not quite there yet for Artificial Intelligence (AI) in SaaS. What’s Currently Working in AI for SaaS 1.
But one area where humans can bridge a lot of gaps on is onboarding and time to value. So for me, today, now in the age of AI, onboarding is the #1 goal for your CS team because its the foundation of everything else in Customer Success. You cant fix churn or improve NRR if customers never get properly onboarded in the first place.
Speaker: Ronald Eddings, Cybersecurity Expert and Podcaster
So, you’ve accomplished an organization-wide SaaS adoption. Through all the benefits offered by SaaS applications, it’s still a necessity to onboard providers as quickly as possible. Through all the benefits offered by SaaS applications, it’s still a necessity to onboard providers as quickly as possible.
Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual? One caveat: if your product requires significant onboarding and business process change, monthly pricing sometimes just doesn’t work. I think this is a topic where you get a lot of bad advice. appeared first on SaaStr.
So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. 5 More Interesting Learnings then: #1. 5 More Interesting Learnings then: #1.
Onboarding gamification is the key to transforming a dull process into an engaging one. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. To help you get started, we’ve compiled 11 powerful gamification examples to improve your user onboarding process.
It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Enhancing implementation and onboarding processes. Strengthening the pre and post-sales process ensures a better long-term solution fit.
Speaker: Ramli John, Managing Director at ProductLed and Author
If you've been in the SaaS space for some time, you're probably all too familiar with these problems: Free accounts don’t convert to paid nearly as often as you would like. Just like dating, your company's growth depends on first impressions. A large chunk of users never gets to experience the full value of the product.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement. What is customer onboarding? The answer is a lot!
So one big theme of 2025 SaaStr Annual (May 13-15 in SF Bay) will be going deep on Vertical SaaS. We’ll hear from the CRO of $3B Clio (legal SaaS), the CEO and CRO of Flock Safety (police and safety SaaS), and dozens of others on how to scale their vertical SaaS industries and platforms. See you there!
The Goal for SMB SaaS is 100%+ NRR. And this is the similar journey I see with many SMB SaaS start-ups. They improve onboarding, and integrations, and training, and sales comp plans, and more, and that all helps and is crucial. Easy in enterprise, hard in true SMB. # However, SMBs have a certain level of inherent churn.
Will $1B SaaS companies be run by 1 person teams? What I do know is many of the billion+ SaaS companies I invested in a decade ago would not be remotely competitive today. Even complex onboarding to be fully automated. Why can’t my payroll app handle onboarding and 401k and pension and contractors?
Understand the nuances of speedy onboarding with PayFacs and the enterprise value advantages of ISOs. Our comprehensive article delves into the merits and challenges of Payment Facilitators (PayFac) versus Independent Sales Organization (ISO) registration. Delve deeper into issues of scalability, compliance, and setup.
AI is already reshaping B2B SaaS, and its only going to accelerate. Customers expect AI to be baked into your product, whether its automating workflows, improving onboarding, or delivering predictive insights. Onboarding should feel seamless, emails should write themselves, and insights should be delivered without lifting a finger.
We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! At OnBoard , we believe board meetings should be informed, effective, and uncomplicated. Paddle offers SaaS companies a completely different approach to their payments infrastructure. Grab tickets here. .
As we all know, the SaaS ecosystem has changed dramatically over the last few years, and customer retention and expansion are becoming increasingly important for SaaS … Account Management is a delightfully intricate balance of art and science. Onboarding Specialist? Account Manager? Customer Success Manager?
Today’s SaaS apps are easy to acquire and use without IT and operations’ assistance. However, trouble arises when your company ends up with a SaaS sprawl – the overall amount of adopted applications overwhelms your tech stack. Data becomes siloed in disparate SaaS apps, fragmenting the business processes that run your organization.
So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Net net, most true SMB SaaS products often churn on the order of 3% per month almost no matter what you do.
Moving upmarket isn’t just a nice-to-have for most SaaS companies – it’s often the difference between building a sustainable $100M+ ARR business and getting stuck in the mid-market quicksand. Start Planning for Enterprise Earlier Than You Think The biggest mistake SaaS companies make?
Your customer onboarding strategy is the foundation of your future retention and expansion revenue. The right onboarding strategy means more than just getting a customer using your product. But how do you know if your onboarding tactics really work? Is your onboarding process a framework or a free-for-all?
At OnBoard , we believe board meetings should be informed, effective, and uncomplicated. We’ll see 10,000 of the best SaaS founders, execs and VCs Sep 13-15 at 2022 SaaStrAnnual.com ! The post Thanks to Payhawk, G2, Zoho, Outreach, and Onboard for Sponsoring SaaStr Annual 2022! Grab tickets here. Grab tickets here.
So one of SaaStr Fund’s latest investments is Mangomint, a vertical SaaS platform for spas and salons. There are multiple vendors in different segments, including Mindbody which IPO’d a SaaS generation ago and then taken private in a $2B Vista acquisition. And why is Vertical SaaS thriving today? Pretty cool!
these are the Best of Times for SaaS VCs. Two related reasons: First, the stock market for public SaaS and Cloud companies is at an all-time high. Second, in many categories of SaaS, usage is way way up since March 15. For now at least — SaaS VCs are benefitting from these crazy times. And yet … and yet.
Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth? But if you have a product today that has thousands of users (not millions) and requires onboarding, selling, training … the odds you can build a freemium product that will make any money is close to nil. Probably not. appeared first on SaaStr.
AI isn’t yet slowing down the big leaders in SaaS, from Salesforce to HubSpot to Workday. link] — Marc Benioff (@Benioff) March 29, 2025 In most cases, AI wont outright kill SaaS B2B startups now or even soon. This has led to an explosion of new competitors in almost every SaaS category. AI is Already Remaking SaaS.
Dear SaaStr: What’s the Relationship Between OTE and Quota for a SaaS Salesperson? In most SaaS companies, a sales rep’s quota is in the end 3x-5x their OTE (i.e., But that multiple is too low for bigger deals, especially if the cost of marketing, support, onboarding, etc. salary + target bonus).
Conversational marketing has conquered the SaaS industry long ago. What is making conversational marketing a success? Businesses are still using email marketing, social media marketing, even PPC ads for their SaaS. We even have separate posts on SaaS sales funnel , SaaS lead nurturing , and Facebook ads strategy.
Usio PayFac-as-a-Service Without the Drama Best for: SaaS companies that want revenue share, fast onboarding, and actual human support. Usio makes becoming a PayFac pain-free , letting SaaS platforms monetize payments without the heavy lifting. Biggest Challenge: Not built for smaller SaaS platforms. Eventually.
Lately at SaaStr, we’ve become more and more buyers of SaaS software ourselves. Traditional SaaS sales is incented to close 1+ year contracts without no outs as quickly as possible, and where possible, for every possible seat you might ever use in Year 1. Second, SaaS buyers are all veterans now. The list goes on.
By 8-10 sales reps, you probably need a first head of rev ops / sales operations to handle training, onboarding, compensation, quotas, etc. The post Dear SaaStr: What Is a Typical Organizational Structure for a SaaS Startup With Sales Reps? Segmenting by customer size, and sometimes geography. appeared first on SaaStr.
Dear SaaStr: What Are The Best Ways to Retain Your Customers in SaaS? Put together a strong onboarding team. At least 90% at a base case onboarding in 30 days, ideally much faster if you sell to SMBs. Too many early-stage VPs of Sales don’t have a strong “wing person” running customer success.
Previously, he led design teams at LinkedIn where he built recommendation products for product onboarding and developed AI chatbots. The 86% loyalty factor : Companies that provide strong onboarding and continuous educational experiences see 86% higher customer loyalty rates – making AI-powered personalization a critical retention tool.
Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Create systems that can onboard quickly when you find successful channels.
What is customer research in SaaS? For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement. For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement.
If you own a SaaS or other digital product business such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog and youre looking to exit, you may have a lot of questions about how best to go about it. So I’ve worked in SaaS businesses that were fast growth. And I’ve done that.
This approach aligns incentives with customer adoption while still giving reps a meaningful upfront payout to stay motivated In a consumption-based SaaS model, you absolutely need to incentivize sales team leads on client go-lives and actual usage , not just closed-won deals. Thats a disaster for your business. using 20 out of 25 features).
So while the media is full of stories of unicorns doing layoffs and massive cutbacks, the story is a bit different with leading public SaaS companies. Yes many public SaaS companies have done some sort of layoffs the past 12 months, they were often more really reorgs, though, without any net decrease in headcount. Billion in ARR!
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? What are they?
Unparalleled Networking Opportunities SaaStr Annual brings together thousands of SaaS, Cloud and AI executives, founders, VCs, and industry leaders under one roof across our 40+ acre campus, May 13-15 in SF Bay! Finding and recruiting top talent is consistently ranked as one of the biggest challenges for growing SaaS companies.
For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this session’s for you. Lesson 1 — The Magic “Scale or Pivot” Metric With so many different SaaS metrics out there, which metric can really steer a business? Going multi-product early. Go multi-product early.
Whether you’re just starting out in SaaS or have a successful SaaS startup, founders and startup teams can learn a lot from those who have found success in the industry through its ups and downs. How to increase sales in SaaS? But, back to critical hires for your Saas company. And a magical thing happened!
” – Colin Jones, CRO Emeritus at Wiz You may have seen the news that Google is making its biggest acquisition — by far — of Cloud and SaaS security leader Wiz for a stunning $32 Billion (!). In the end, we had roughly 4.” And it’s even more impressive than that. As it’s just 5 years after founding.
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