SaaStr

JUNE 29, 2025

Metrics like Net Revenue Retention (NRR), churn rate, and Customer Satisfaction (CSAT) scores should be tracked from day one. They’re your early logos, references, and advocates. Set Clear, Measurable Goals Avoid “squishy” goals for your CS team. This ensures your CS team is aligned with driving measurable outcomes for your business.

Sales Hiring 188

Sales Hiring Customer Success Scale Churn 188

SaaStr

JANUARY 23, 2025

One great enterprise reference customer is worth 20 mid-market logos. Build the Right Team for Enterprise Success Enterprise selling requires a fundamentally different skillset. Focus on Land-and-Expand Economics Don’t obsess over initial deal size.

Enterprise 244

Enterprise Sales Hiring Scale Outsourced Development 244

SaaStr

OCTOBER 30, 2024

1 Do reference checks Talk to as many founders they’ve invested in as you can and do reference checks. And there’s a rough metric you can use to meter this: for each 10% of your company you sell roughly, you’re going to give up a board seat. And so much happens in that time, in that decade or more.

Venture Capital 306

Venture Capital Software Review Investment Startup 306

SaaStr

MARCH 23, 2025

For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). NRR is the North Star metric for customer successit measures how much revenue youre retaining and expanding from your existing customer base.

VPCs (Virtual Private Cloud) 156

VPCs (Virtual Private Cloud) Customer Success Churn Retention 156

SaaStr

JUNE 28, 2025

AI integration advantage : 47% of Technology, Media & Entertainment companies in the 2024-Q1 2025 IPO cohort reference AI in their filings, showing how SaaS companies are leveraging AI for competitive advantage. Aim for the top tier by demonstrating best-in-class operational metrics.

Payments 176

Payments SaaS Payments Payment Services AI 176

Tom Tunguz

FEBRUARY 26, 2025

The Hidden Costs of UBP While UBP offers many advantages, it does come with tradeoffs: Complicates churn measurement : If a customer uses your product intermittently (every third month, for example), standard monthly churn calculations will show the account churning and reactivating, skewing your metrics. Sales teams lose leverage.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

NOVEMBER 8, 2021

In my opinion, the most informative and useful SaaS content “speaks for itself” and is well suited for future reference. So when building out your forecast, do the math and work backwards to the top of funnel metrics you need under this 20-20-20 framework. #2 3 – Cloud = Consistently Bigger Than Expected.

Scale 354

Scale Forecasting Cloud Pricing 354

TechEmpower SaaS

OCTOBER 9, 2023

Structured Data refers to information organized in a defined manner, making it easier to search and analyze. Here's a suggested approach: Ground Truth Creation: Design a test dataset with established answers or recognized documents to serve as a reference point. Strive for a balanced outcome.

AI Search 519

AI Search Artificial Intelligence Generative AI AI 519

SaaStr

MAY 1, 2025

Share your best metrics. Include your ARR, growth rate, customer count, churn rate, or any other metric that shows traction. Reference a tweet, blog post, or investment Ive made thats relevant to your pitch. Include your key metrics, team, market opportunity, and product vision. Dont bury the ledehook me right away.

Scale 152

Scale Startup Investment Scaling 152

Clouded Judgement

JANUARY 24, 2025

In AI terminology, “generalizing” refers to a model’s ability to apply learned knowledge to new tasks or unseen data. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. Even a DCF is riddled with long term assumptions.

Enterprise 157

Enterprise AI Cloud Artificial Intelligence 157

SaaStr

MAY 25, 2025

Reasons I've lost money investing, or had mediocre outcome: – founder wars – CEO misled on metrics – CEO ignored zero cash date What didn't stop unicorn outcomes: – one terrible year – bigger competitors – taking a long time — Jason SaaStr.Ai Even segments that used to be slow.

Investment 144

Investment New CTO CTO ChatGPT 144

SaaStr

JULY 22, 2021

And make it a top metric for the company. To get that word-of-mouth/viral/refer ral engine going faster. The more you share success with your existing customers — the more they will refer more of their friends to you. Say 20% to start, going up over time. Even by say $3m in ARR, this engine should be running.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

User Pilot

OCTOBER 31, 2024

How to apply actionable metrics to different SaaS business stages. Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. What is product analytics?

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

User Pilot

MARCH 30, 2025

Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. This article will cover 14 metrics to help you achieve just that. Overview: Mobile app analytics metrics Below is a quick summary of the mobile metrics every PM should be tracking. The competition is stiff.

Benchmarks 96

Benchmarks Mobile Metrics Software Review 96

SaaStr

FEBRUARY 8, 2024

It takes time here, often a few years for enough happy customers to refer you enough other happy customers to really matter. NPS is A Great Core Metric. NPS is A Great Core Metric. Which means once you get 100, then 500 or 1000 customer … there will be enough super happy customers to get a word-of-mouth engine going.

Scale 268

Scale Engineering Acquisition Metrics 268

SaaStr

APRIL 1, 2023

We stopped doing reference checks. While layoffs are all across the news today, looking back, July 2021 was the nadir for layoffs. Everyone was hiring everyone, anyone, back in mid-2021. This data from Carta helps illustrate it: So we cut corners. No time, didn’t want to know. They just assumed it would come.

Sales Hiring 306

Sales Hiring Investment Leadership Startup 306

SaaStr

AUGUST 13, 2021

A Fully Baked Financial Model — Including Crystal-Clear MRR and Operating Metrics. And call out clear metrics that you are counting on — ACV, # Customers Over Time, Cost of Sales & # of Reps, etc etc. And no crazy aggregated quarterly metrics. Customer References Re ady to Go. The next Workday?

Scale 286

Scale Sales Hiring Venture Capital Headcount 286

ChurnZero

MAY 23, 2025

If youve come up in your career through sales, you’re used to living in a world defined by revenue metrics. Why it matters : NRR is the single most important metric for SaaS companies, especially in the eyes of investors and acquirers. Why it matters : LTV isnt just a CS metric. Its a company health metric.

Customer Success 52

Customer Success Metrics Revenue Scale 52

Neil Patel

JUNE 3, 2025

Read on to learn more about what SEO monitoring entails, nine metrics to track, plus a few tools and tips for making the most out of your optimization strategy. 9 SEO Metrics to Monitor As you start diving into your SEO monitoring plan, let’s cover nine key SEO metrics you should be consistently monitoring.

Metrics 63

Metrics AI Search Technical Review Software Review 63

SaaStr

JUNE 4, 2023

A few tells: No CEO-level reference. Get numbers and metrics, and push on them. Please, do real reference checks — and find at least one CEO or boss that says they are truly great. Reference checks are not a waste of time. But they actually aren’t that good. They didn’t really do it.

Sales Hiring 297

Sales Hiring SaaS Interviewing Startup 297

How To Buy Saas

DECEMBER 20, 2024

These metrics include monthly recurring revenue (MRR), customer acquisition cost, churn rate, customer lifetime value, etc. If you are a SaaS business owner, you can invest in analytics tools to get better insights and data to analyze these metrics and make actionable decisions.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

User Pilot

MARCH 12, 2024

Tracking the right company activity metrics can help you measure and optimize your company’s performance, driving product growth. In this article, we will examine 14 of the most important activity metrics, how they function, and how you can monitor them closely. Book a demo to learn more.

Metrics 105

Metrics Scale Customer Lifetime Value Business 105

SaaStr

MAY 25, 2022

No one built a business solely on metrics like TAT, LTV, etc., If a user refers you to a friend, you will want to live up to the expectation of their referral. Nobody wants to refer a service that may not be able to deliver. Let’s break down this model into two essential parts: The Sword: Having a product-led growth business.

Scale 300

Scale Marketplace as a Service Advertising Business Model 300

Clouded Judgement

JUNE 19, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

Clouded Judgement

JULY 16, 2024

Provides end-to-end visibility of analytics and key metrics to all stakeholders, including executives, Finance professionals, line-of-business leaders and other business partners. Our cloud-based platform enables a modern and expanded approach to finance and EPM, which is sometimes also referred to as corporate performance management, or CPM.

Benchmarks 295

Benchmarks Data Machine Learning Artificial Intelligence 295

Sales Hacker

FEBRUARY 7, 2025

Users could sign up for free and get 2GB of storage, which could be expanded by referring friends. This phase is often referred to as “crossing the chasm,” a concept popularized by Geoffrey Moore, which highlights the challenge of bridging the gap between the enthusiastic early market and the more pragmatic mainstream market.

Pricing 107

Pricing Scale SaaS Technical Review 107

Neil Patel

JANUARY 24, 2023

There are very real, specific metrics that show you how well your content is performing. There are also vanity metrics out there that can be more distracting than worthwhile. That’s why in this content marketing guide , I’m going to give you the most valuable content marketing metrics for evaluating the performance of your content.

Content Marketing 136

Content Marketing Metrics Payment Methods Marketing 136

Intercom, Inc.

JANUARY 5, 2021

Well-framed outcomes will refer to customer needs, and not to your product specifically. Consumers talk about what they want (faster transport) with reference to the current product, but by focusing on the need a new product (automobiles) comes into view. 2: Why they want that outcome. I use the Product Impact Framework to do this.

Transportation 279

Transportation Travel Underperforming Technical Team Finance 279

User Pilot

JANUARY 28, 2024

Tracking relevant product performance metrics allows you to assess how successful your product is at satisfying user needs and achieving business goals. What metrics should you track though? Our guide covers 11 key performance metrics to analyze at different stages of the customer journey. What are product performance metrics?

Metrics 105

Metrics Customer Lifetime Value Business SaaS 105

SaaStr

DECEMBER 11, 2020

From channel-ready ISVs to channel-proficient ISVs to channel-expert ISVs, three pivotal stages of channel effectiveness are characterized according to six key metrics. Furthermore, this guide offers you best practices that can help you map your journey to expert channel engagement. Progressing on the road to channel proficiency.

Scale 286

Scale Scaling Marketplace as a Service Cloud 286

User Pilot

AUGUST 6, 2024

SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game. Metrics to track here include engagement, website traffic, and trial sign-ups. Measure your success by monitoring metrics like activation rate, time to value , and onboarding completion rate.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

SaaStr

MAY 25, 2021

At least a few times a week, I am sent a deck or exec summary that includes an “Exit Strategy” The slide sometimes references a nice acquisition by an adjacent company, or a prior competitor or player in the space. All you need to accomplish that semi-impossible mission is top, top tier metrics. To $100m ARR and beyond.

Strategy 321

Strategy Acquisition Startup Metrics 321

User Pilot

JULY 22, 2024

By tracking patient engagement metrics, healthcare organizations can improve patient satisfaction, deliver better patient outcomes, and optimize financial performance. In this article, you will discover 12 patient engagement metrics to track – and why they matter. Userpilot’s SaaS Product Metrics 2024 Benchmark Report.

Healthcare 103

Healthcare Engagement Metrics Benchmarks 103

SaaStr

DECEMBER 22, 2023

The six products/companies Kiren helped scale to $100M that he’ll reference in this playbook include: Bill, Cloudflare, Crowdstrike, Samsara, Snowflake, and Zscaler. His five lessons are: A single metric that helps guide decisions of when to pivot, when to iterate, and when to pivot. Let’s take a closer look at these learnings.

Scale 300

Scale Scaling Strategy Sales Hiring 300

SaaStr

MARCH 29, 2023

Seek ways to help others grow Damien uses what he refers to as the karma business model and suggests everything starts with sharing and giving. Be clear on your north star metrics Both small and large companies face the tension of being pulled in all directions. Be really clear about the north star metric from the start.

Sales Hiring 241

Sales Hiring Scale Strategy Metrics 241

SaaStr

FEBRUARY 8, 2022

Knowing which metrics matter and how to analyze them to increase your revenue and hit organizational sales goals is essential. . Volume refers to the number of leads, pitches, closed deals, and customers. Velocity refers to how quickly you can close a deal. Scaling a sales organization isn’t easy.

Scale 285

Scale Sales Hiring Compensation Sales 285

TechEmpower SaaS

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! Maybe those references to TFA sound like bragging, or he thinks “passion for numbers” sounds silly. Everyone struggles with empty text boxes. Populating them can be hard work, especially when the content needs to be just right.

Generative AI 443

Generative AI Artificial Intelligence AI New CTO 443