5 Steps to Build Your First GTM Playbook with Stage 2 Capital
SaaStr
DECEMBER 12, 2023
Traditional Sales Teams Vs. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it. What you need to do instead is leverage more content and intent data. Let’s start at the beginning — with the customer.
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