SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 237

Scale Sales Hiring Scaling Outsourced Development 237

SaaStr

SEPTEMBER 17, 2023

This week we have Sarah Scharf, VP of Marketing of Vanta! #1. Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. The post My App Stack: Sarah Scharf, VP of Marketing of Vanta appeared first on SaaStr. What’s your core stack of apps today?

Marketing 250

Marketing Scale Mobile Branding 250

BrightBack

APRIL 16, 2019

April 24 - 25, 2019: Growth Marketing Conference: Toronto. Our CEO Guy Marion will be on stage with Suneet Bhatt, General Manager at Crazy Egg, sharing the secrets to sustainable growth at Growth Marketing Conference in Toronto.

Growth Marketing 40

Growth Marketing Marketing Management 40

SaaStr

OCTOBER 1, 2023

Last week we had a great one with Jessica Gilmartin, Chief Marketing Officer of Calendly, check it out here. This week we have Sean Falconer, Head of Marketing of Skyflow! #1. Sean Falconer has over 15 years experience working in research, engineering, product, developer relations, and marketing.

Marketing 221

Marketing Engineering Communication Development 221

Brian Balfour

OCTOBER 12, 2016

A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content. The fundamentals for growth are not Search, Facebook Ads, Content, Email marketing etc.

Growth Marketing 94

Growth Marketing Marketing Underperforming Technical Team Growth Hacking 94

SaaStr

AUGUST 5, 2023

Drip-marketing is part of almost every start-up’s toolkit now, but it’s often just become an endless automated set of offers and product reminders. It’s often said only 10% of your prospects are really in market now, and ready to buy today, and that sounds right. Most don’t even do that in their longer-term marketing to prospects.

Outsourcing Services 209

Outsourcing Services Strategy Marketing Content Marketing 209

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 208

Scaling Marketing Management Branding 208

SaaStr

AUGUST 26, 2022

Director of Email / Growth Marketing. A great opportunity for someone that loves content marketing but wants a bigger role. The post Who We’re Hiring for Team SaaStr: Director of Account Management, and Director of Email / Growth Marketing appeared first on SaaStr. Own a $5m+ product line here and grow it.

Sales Hiring 52

Sales Hiring Growth Marketing Management Marketing 52

BrightBack

APRIL 16, 2019

December 10 - 12, 2019: Growth Marketing Conference in San Francisco. Driving growth through acquisition alone is yesterday's game. Join us in San Francisco as our CEO, Guy Marion, discusses best practices leading to customer retention and driving sustainable growth for today's subscription businesses.

Growth Marketing 40

Growth Marketing Marketing Acquisition Subscription 40

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Strategy 91

Strategy Marketing Scale Software Review 91

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth? Let’s dive right in!

Strategy 92

Strategy Marketing Social Media AI Search 92

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Below, we’ve shared some of the top takeaways from the session: #1 On what order to build out your sales and marketing teams. 2 How to attract the best marketing talent.

Scale 157

Scale Scaling Sales Hiring Marketing 157

SaaStr

AUGUST 29, 2023

So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. Does this always fail, when sales and marketing don’t really talk, and aren’t a team? Not exactly. A real flag.

Sales Hiring 212

Sales Hiring Marketing Sales Interviewing 212

SaaStr

JANUARY 9, 2023

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. .

Social Media 209

Social Media B2C Marketing B2B 209

SaaStr

AUGUST 11, 2021

I feel my marketing team does not make enough efforts. Go find your real VP of Marketing. Don’t let marketing be a soft science. Measure, if nothing else, (x) leads / pipeline / opportunities generated plus (y) ROI on all marketing spend. Marketing thus doesn’t breed ownership and leadership as well as sales.

Sales Hiring 265

Sales Hiring Marketing Leadership Metrics 265

SaaStr

FEBRUARY 3, 2021

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. In this guide, Menaka (MK) Shroff, the Director of Global Marketing at Google , shares her observations of the misunderstandings she has seen during her career and how to avoid them.

Enterprise 161

Enterprise Marketing Scale Benchmarks 161

SaaStr

JUNE 30, 2020

Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so. You have to A/B test your marketing site.

Scale 199

Scale Marketing Startup Enterprise 199

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

Marketing 103

Marketing Machine Learning Artificial Intelligence Scale 103

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

Sales Hacker

NOVEMBER 22, 2021

Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker. The post Episode Eight: Leaving Storytelling to Marketing appeared first on Sales Hacker.

Marketing 90

Marketing Growth Marketing Sales Development 90

SaaStr

OCTOBER 16, 2023

We’ve got at least 6 roles open: Director of Email / Growth Marketing. Build relationships with the top marketers in SaaS! We’re hiring at SaaStr!! Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Director of Sponsor Success.

Sales Hiring 272

Sales Hiring Healthcare Growth Marketing Sales 272

Kellblog

MAY 4, 2023

So much fun, in fact, that we ran long and they ended up splitting the episode in two parts: one focused on founder sales knowledge (material derived from the Balderton Founder’s Guide to B2B Sales that I wrote and about which I’ve blogged here ) and the other focused on sales & marketing alignment. CMO vs. CEO vs. NXD )?

Sales 82

Sales Marketing SaaS B2B 82

SaaStr

JULY 20, 2019

Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. The post Every Marketing Initiative, Every Channel … Plateaus. Or blogging, or podcasting, or something. Or paid webinars. A channel that works. There are limits.

Sales Hiring 247

Sales Hiring B2C Marketing Investment 247

SaaStr

JULY 27, 2021

Q: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? Way, way too many senior marketers think CRO is “the next step” for them. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same. I’ve almost never seen this work. As do deal sizes.

Sales Recruiting 302

Sales Recruiting Trends Sales Hiring Growth Marketing 302

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Best practices for content marketing.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company. ” Pass.

Sales Hiring 300

Sales Hiring Scale Sales Marketing 300

SaaStr

JULY 30, 2023

Build A Growth Team After You Have Product Market Fit The job of growth teams is to experiment and fail at least 70% of the time. The role of marketing teams is to succeed, ideally 100% of the time. So when do you hire a growth team at an early-stage startup? That’s sufficient to start doing some experiments. “Do

Scale 207

Scale Sales Hiring AI Banking 207

SaaStr

DECEMBER 14, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. To prioritize efficient growth. #4. What’s your pulse check on the venture markets right now, today? Check that out here. What’s your most recent disclosed investment?

Venture Capital 221

Venture Capital Benchmarks Cloud compliance 221

Kellblog

MAY 2, 2023

The answer is simple: through marketing. Marketing is the lifeblood of any successful business. In the age of the customer, where customers have more choices than ever before, marketing is more important than ever. Marketing also helps to convert that demand into revenue by creating a seamless customer journey.

ChatGPT 65

ChatGPT Scale AI Search Marketing 65

SaaStr

NOVEMBER 3, 2022

My summary of Venture Markets in Nov 2022: Series B and later even worse than looks in data: 85%+ of investing here has simply ceased. And yet … the stock markets have plummeted. The Seed market in Venture is active, mainly because it can go long. The Seed market in Venture is active, mainly because it can go long.

AWS 314

AWS Venture Capital Azure Cloud 314

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 89

Growth Marketing SaaS Payments Strategy Payment Methods 89

SaaS Metrics

DECEMBER 21, 2021

Optimizing a Growth Funnel Digital Marketing Agencies, recognizes that the true art of conversion does not simply end with the conversion process but also has to grow the funnel. Instead of catching people’s attention, growth marketing focuses on building a lasting relationship with them.

Marketing 52

Marketing Growth Marketing Metrics SaaS 52

SaaStr

MAY 22, 2023

Ok we’ve now got the final speaker list locked down for 2023 SaaStr Europa in LONDON on 6-7 June: CEOs, CROs and CXOS : Edith Harbaugh, Executive Chair & Co-founder @ LaunchDarkly Nowi Kallen, Managing Director @ Salesforce Ventures Spencer Kimball, CEO @ Cockroach Labs Joe Thomas, Co-founder and CEO @ Loom Sterling Snow, Former CRO @ Divvy (..)

VP of Engineering 215

VP of Engineering CTO Coach New CTO CTO 215

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. But doesn’t it come with an increased need for coding or technical knowledge for marketers?

Growth Marketing 89

Growth Marketing Software Marketing SaaS 89

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. But I hadn’t taken a fresh look at SaaStr’s own SEO performance until recently.

Scale 224

Scale Content Marketing Consulting Scaling 224

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. billion valuation for its recent $250 million Series E round.

VP of Engineering 192

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 192