User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Sales Hacker

AUGUST 15, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Scale 81

Scale Payment Features Finance Business Model 81

Sales Hacker

MAY 9, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hi Will, With so much content flooding the market, buyers in your space are struggling to wade through all of the noise.

Subscription 82

Subscription Payment Features Growth Marketing Sales 82

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. What is the optimal way for customer success and marketing to work together? *

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

APRIL 3, 2024

Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Customer acquisition cost (CAC): How much do you spend on sales, marketing, etc.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. We’re not promoting sleazy marketing here.). Contact Fields.

Marketing 69

Marketing Social Media B2B Onboarding 69

ChurnZero

JUNE 10, 2021

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. ChurnZero helps subscription businesses fight customer churn.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

Point Nine Land

APRIL 24, 2019

That’s the mantra for most SaaS and subscription companies today. Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. Acquire, grow, acquire some more. Businesses are growing at unprecedented rates.

Retention 76

Retention Strategy Sales Hiring Scale 76

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. We’re not promoting sleazy marketing here.). Contact Fields.

Marketing 52

Marketing Social Media B2B Onboarding 52

BrightBack

JUNE 5, 2019

Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently. The lack of commitment to a churn goal is why the subscription industry has such a problem with customer retention today. 30% - Marketing.

Churn 58

Churn Scale Systems Review Leadership 58

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. ChartMogul’s content coup that every marketer should steal.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Chris Walker , CEO over at Refine Labs , says he became a way better marketer six years ago when he stopped focusing on the competition.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. How he thinks about product-market fit. Doctor's orders: a subscription to prescription. Congrats for Klaviyo.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. On mobile growth struggles. A bit of background.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

ProfitWell

APRIL 7, 2020

Different ways to measure a business’s growth rate. Measuring growth rate depends on which variable you are looking to assess. I’ll break down what the process looks like for measuring revenue growth, market share growth, and user growth rate. Basically, it’s the king of all SaaS metrics in terms of growth.

Metrics 52

Metrics Trends Revenue SaaS 52

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. Your top subscription news. It’s also made the brand appear loud and clear through extensive (and expensive) marketing and advertising: podcast appearances, social media, and subway station ads. And also growth managers, growth marketers as well. It’s simple.

Onboarding 65

Onboarding Scale Social Media B2C 65

Mucker Capital

OCTOBER 25, 2023

Meanwhile, paywalls have emerged requiring subscriptions for premium content. A noteworthy evolution has been the monetization strategies of news sites, where ad revenue and pay-to-play models have become prevalent. Ad revenue, driven by clicks, can determine a journalist's success.

Startup 52

Startup Scale Social Media Finance 52

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Sales Hiring Marketing Social Media 97

Chart Mogul

FEBRUARY 26, 2018

Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. But what drives this way of thinking, and should we really still be using email walls in SaaS marketing? marketing-funnel/). Most classical marketing funnels stop at the purchase.

Scale 45

Scale Content Marketing Social Media Subscription 45

Sylvia Ng

FEBRUARY 17, 2016

What’s clear is that a growth engineer’s personality and attitude toward growth – be it company, team, or personal growth – matters just as much, if not more than, technical experience. Job Requirements – Marketing Experience. Marketing or related field a plus. BA / BS required.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Chart Mogul

JULY 1, 2020

B2B marketing is much more complicated than consumer marketing. Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

Incredo

MAY 14, 2019

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. mantra; outbound marketing still may have a place in your company’s marketing strategy depending on what you are looking for. Small team, but rapidly growing.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

Chart Mogul

JULY 1, 2020

B2B marketing is much more complicated than consumer marketing. Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. You’re a marketer.

Growth Marketing 143

Growth Marketing Marketing Scale Payment Features 143

Intercom, Inc.

SEPTEMBER 15, 2020

Proactive support : Send emails and in-product messages about downtimes or subscription expirations with the option to chat directly from either. The messaging possibilities are endless – there’s nothing else in the market that allows for your engagement campaigns to be as cohesive, contextual, and conversational as Series.

Scale 231

Scale Mobile Engagement Onboarding 231

SmartKarrot

JANUARY 12, 2022

Definition of product-led growth strategy. A product-led growth strategy can be defined as a tactic that emphasizes projecting product as the key driver of growth. The PLG go-to-market strategy focuses on acquiring, activating, and retaining customers through continuous product improvement. Which one would you choose?

Strategy 10

Strategy Sales Hiring B2B Pricing 10

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

Intercom, Inc.

APRIL 12, 2018

Zack began his career as a product designer before moving into product management and then growth roles. Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com. Previously I was at Hired.com and Creative Market before that.

Business 215

Business Branding Startup Leadership 215

Incredo

DECEMBER 12, 2019

Good reviews help you increase your brand reputation and close more sales. #2 Let your users write your marketing copy I am sure that your marketing team members have already researched your niche, have analyzed your competitors and prospects. And you know why people are subscribing to your software.

Software Review 37

Software Review Systems Review Software Social Media 37

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. Reuben Yonatan, CEO, GetVoIP.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21