The Complete History of HubSpot’s Net Revenue Retention: From 88.6% at IPO to 115% Peak — And Why 102% Today Is Still Strong
SaaStr
JULY 26, 2025
Product Innovation Acceleration : 2021 saw massive product development, with HubSpot releasing hundreds of new features. Their transition to an AI-first strategy began paying dividends with embedded AI driving higher engagement across all hubs. The shift to usage-based pricing eliminated the biggest barrier to retention and expansion.
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