SaaStr

NOVEMBER 22, 2024

and attend their demos. Would you actually buy based on their demos? I bet most of their demos fail this test, too. and read those emails they are sending. Would you buy your own product based on those emails? You can do better than 99% of everyone in sales doing #1 and #2 well. It will move the needle.

Sales 301

Sales Cloud Enterprise SaaS 301

SaaStr

OCTOBER 31, 2024

But first timers that have an easy time raising after Demo Days, don’t grock that the bar goes up for each round. Capital “Hubris” (if angel / seed rounds are easy). I don’t see this always, but I almost never see it in second time CEOs. They also assume their existing investors will bail them out.

Scale 307

Scale SaaS Social Media Business Model 307

SaaStr

NOVEMBER 25, 2024

Then the question is what is the lead-to-opportunity ratio … A different way to back into it is that it’s hard for a rep to have too many more than 50 thoughtful, deep, qualified conversations a month, that include multiple demos, follow-ups, etc. 3 demos a day is a lot to prep for, x 20 working days + holidays = 50 good demos a month.

Sales 246

Sales Business 246

SaaStr

JULY 1, 2025

If you can’t demo the product like a pro within a week or so, you’re already behind. Don’t start in fact before you can demo the product for real. Spend time with the product team, sit in on customer calls, and learn the top 10 objections and how to handle them. But really, before you start.

Sales Hiring 185

Sales Hiring Sales Recruiting Sales Metrics 185

SaaStr

JULY 20, 2025

They’re skeptical of salespeople, they value technical depth over flashy demos, and they can smell BS from a mile away. At Databricks, most salespeople are technical enough to code, run POCs, and do pilots—not just demos. Selling to developers and engineers isn’t like selling to any other buyer.

Scale 262

Scale Technical Advisors Sales Hiring Engineering 262

User Pilot

OCTOBER 10, 2024

When users sign up for Miro, they don’t want to wade through tutorials or book a demo to learn advanced features—they want to dive right into designing and collaborating. ‹ › Miro’s onboarding process. It offers clear installation guidance and an interactive demo so users can explore its features before committing to full integration.

Onboarding 105

Onboarding SaaS Software Communication 105

SaaStr

JULY 17, 2025

If you’re struggling to keep up with demo requests or sign-ups, that’s a great sign. If you’re not seeing this yet, your product might not be solving a big enough pain point. You Have More Leads Than You Can Handle : PMF often means you’re overwhelmed with inbound interest. Retention is Strong : For B2B SaaS, retention is everything.

Product Marketing 175

Product Marketing Marketing B2B Churn 175

FastSpring

NOVEMBER 27, 2024

Set up a demo or try it out for yourself. Set up a demo or try it out for yourself. We provide an all-in-one payment platform for SaaS, software, video game, and other digital product businesses, including VAT and sales tax management, payment localization, and award-winning consumer support.

Payment Methods 158

Payment Methods Merchant Services SaaS Payments Payments 158

SaaStr

JULY 14, 2025

You should see more demos, more contracts being drafted, and a noticeable lift in pipeline metrics. Too much process talk, not enough talk about how to get more out of the deals already in process, is a big flag. Pipeline Metrics : Are they growing the pipeline? If the pipeline isn’t growing, that’s a red flag.

Sales Recruiting 175

Sales Recruiting Sales Hiring Sales Forecasting 175

SaaStr

APRIL 28, 2025

During pre-revenue, they hired ADRs to book demos specifically for product managers to gather feedback before writing code. Embed Customer Feedback Into Your Systems, Not Just Your Process Rather than treating customer feedback as a periodic exercise, Sekar built it directly into the infrastructure of both Meraki and Samsara.

Scale 260

Scale Transportation Scaling SMB 260

SaaStr

JANUARY 28, 2025

The company uses a customer Advisory Board and a growth Advisory Board to test new slides, messaging, product demos, and get quick reactions from customers and advisers. The company’s product marketing team is constantly testing and iterating on new messaging, with the goal of getting market feedback as quickly as possible.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

SaaStr

APRIL 30, 2025

Look at quota attainment, activity levels (calls, emails, demos), and conversion rates. AI can reduce forecasting errors by 20-50%, so if youre still relying on guesswork, its time to upgrade your approach. Rep Performance : Dive into individual and team performance metrics. Identify top performers and those who need coaching.

Technical Review 185

Technical Review Sales Forecasting AI 185

SaaStr

JUNE 21, 2025

Be Organized and Committed : Early-stage CSMs often wear many hats—onboarding, training, webinars, even sales demos. Be consultative, solve problems, and help them achieve their business objectives. You’ll need strong organizational skills to juggle these responsibilities.

Customer Success 200

Customer Success Management Scale Retention 200

SaaStr

JUNE 22, 2025

If you can’t demo the product like a pro within 30 days, you’re already behind. What problems does it solve? Why do customers care? Spend time with the product team, sit in on customer calls, and learn the top 10 objections and how to handle them. Ideally, again, before you start. Also, get crystal clear on your ICP.

Sales Hiring 216

Sales Hiring Sales Recruiting Sales Metrics 216

SaaStr

FEBRUARY 8, 2025

That’s what will take us from demos to real products that deliver value. Companies like Paragon are building the infrastructure layer to make this possible – giving AI agents access to thousands of tools through a single API. Want to learn how other companies are implementing these strategies? Join us at SaaStr Annual in May.

AI 242

AI Artificial Intelligence SaaS User Experience 242

SaaStr

MAY 26, 2025

You might have a team that just does live demos, together with the AI sales team. Perhaps even 50%. Because they’ll be expected to close 2x as many deals with their AI teammates. Sales Teams Ironically May Specialize More. Or in many cases, one that just handles issues kicked up by AI sales reps. It may be less than you think.

Scale 247

Scale Sales Hiring AI Sales 247

User Pilot

OCTOBER 19, 2024

Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required Why is customer satisfaction important for business growth? You can also organize a live demo session to help new users who have reached the activation point but haven’t fully adopted the product.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

APRIL 14, 2025

With a New, AI Demo Stage from 100+ Top AI Start-Ups! With 200+ top AI demos and sessions from leaders like Perplexity, Google Cloud, GitHub, Rubrik and more, youll get the most comprehensive look at how AI is reshaping B2B. And we’ve got an AI Demo Stage running all day, every day this year, right in the heart of Annual.

VP of Engineering 204

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 204

SaaStr

JUNE 19, 2025

Sales leaders see AI demos where everything works perfectly (shocking, I know), and they think: “Great! You Want Them to Do Everything. Again — With No Training, QA, or Work This is the root cause behind #1 and #2, but it deserves its own section because it’s so pervasive.

Scale 273

Scale AI Sales Hiring Sales 273

SaaStr

JUNE 9, 2025

Balance Quality and Quantity : Early on, focus on quantity—getting more demos and deals in the pipeline. Review them quarterly or monthly, especially in the early days, to ensure they’re driving the right behavior and are achievable. As you scale, shift to quality metrics like closed-won revenue and opportunity-to-close percentages.

Scale 175

Scale B2B Benchmarks Sales 175

Blulogix

DECEMBER 27, 2024

Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today Understanding Revenue Leakage Revenue leakage occurs when businesses fail to collect revenue theyve rightfully earned.

Payment Features 52

Payment Features Revenue Scale Operational efficiency. 52

SaaStr

JUNE 24, 2025

Where It’s Breaking: New Lead to MQL: Essentially flat across all segments MQL to SQL: Down 3-4 percentage points SQL to Closed-Won: Down 5-6 percentage points across the board Demo to Closed-Won: Down 4-9 percentage points The Sales Problem : This suggests the issue isn’t lead quality or initial interest—it’s execution.

Scale 194

Scale AI B2B SaaS 194

SaaStr

MAY 1, 2025

And Can They Demo It Before They Start? Don’t hire any reps in the early days at least that can’t demo your product well, and understand it well — before they start. Do They Understand Your Product? They dont need to be engineers, but they need to learn your product inside and out.

Sales Hiring 261

Sales Hiring Scale Sales Interviewing 261

SaaStr

DECEMBER 11, 2024

Everything from the demo all the way through support, onboarding and implementation can benefit from AI assistance.

AI Search 284

AI Search AI Artificial Intelligence B2B 284

SaaStr

MAY 29, 2025

The ideal AI-augmented sales day: 4 demos 2 strategic follow-ups Healthy white space for pipeline generation and opportunity advancement Zero time on CRM hygiene, note-taking, or administrative tasks But here’s the critical caveat: poor AI orchestration creates terrible customer experiences. The result?

Sales Hiring 239

Sales Hiring Underperforming Technical Team AI Scale 239

User Pilot

OCTOBER 31, 2024

Implement Your Product Analytics Strategy with Userpilot Get a Demo 14 Day Trial No Credit Card Required How to improve your product analytics strategy? Book a demo today and discover the full potential of your data. Build and Improve Your Product Analytics Strategy with Userpilot Get a Demo 14 Day Trial No Credit Card Required

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

SaaStr

JUNE 26, 2025

Companies like Decagon and Intercom have proven AI can handle complex workflows autonomously.

AI 268

AI Sales Generative AI Pricing 268

Blulogix

OCTOBER 22, 2024

Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today 1. Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management.

Pricing 110

Pricing B2B Subscription Payment Features 110

Chart Mogul

JANUARY 9, 2025

Here, customers usually find your brand through marketing channels and then engage with it through tools like interactive self-guided demos, free trials, or freemium versions of your product. Its often blended with a self-service model, like when a website prompts users to sign up for free or book a demo first.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

SaaStr

APRIL 12, 2025

Engagement : The lead has shown meaningful interest, such as attending a discovery call, requesting a demo, or engaging with high-value content. For example: High-Intent Actions : Visiting your pricing page, requesting a demo, or engaging with a case study. Direct Signals : Explicitly stating interest in a discovery call or demo.

Systems Review 125

Systems Review SMB Engagement Sales 125

SaaStr

MAY 21, 2025

Prepare Relentlessly Great sales reps spend 10x more time preparing for meetings, demos, and calls than mediocre ones. Be Efficient with Your Time The best reps maximize their time by focusing on high-value activitiesmore meetings, more demos, more follow-ups. And try to do a demo for each of them.

Sales 175

Sales Enterprise Business 175

SaaStr

MARCH 12, 2025

For high-consideration purchases, “long copy sells” – Despite our short attention span world, buyers of enterprise software will read your 12-page white paper and attend hour-long demos if they provide valuable information.

Sales Hiring 202

Sales Hiring Marketing Technical Review Underperforming Technical Team 202

User Pilot

NOVEMBER 29, 2024

Try Userpilot Get a Demo 14 Day Trial No Credit Card Required How much does Amplitude’s session replay feature cost? Book a demo today and we’ll gladly take you on a tour of the product. Try Userpilot Get a Demo 14 Day Trial No Credit Card Required Privacy settings for Amplitude’s Session Replay feature.

Banking 105

Banking Pricing Retention Enterprise 105

SaaStr

MARCH 9, 2025

Solve Real Problems, Not AI Demo-ware The reality? A Few Key Learning From 20m+ Users Calendly has grown to 20m+ users by obsessing over scheduling workflows. When they started adding AI, here’s what they learned works: 1. Users don’t care about AI. They care about productivity.

AI 202

AI Scale Education User Experience 202