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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. They were actually aggregate helpful, right?

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Now you’re wondering: Is there more to the definition of Pricing Erosion? What usually causes it? And how can you avoid it? What is Pricing Erosion?

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. Note: I am blatantly stealing Brandon Chu’s platform definitions for this.

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The Definitive Guide to Content and Community Marketing for Data Companies

OpenView Labs

Content marketing, in its simplest form, is creating and distributing content in order to build awareness about a product or service. It will definitely not work for companies in the data space building products for a savvy, tech-loving audience—people who know what they don’t want and are on the lookout to solve hard problems.

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Facebook Marketing: A Comprehensive Guide for Beginners

Neil Patel

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. percent engagement rate on Facebook , which is impressive, but you’ll lose viewers if it’s a poor-quality video with an unclear message.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

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Amazon Product Title Best Practices: Write For The Consumer or Algorithm?

Neil Patel

This blog was written by David Hutchinson, VP of Marketplaces at NP Digital. The prospective client was engaged and asking some great questions. With an organization that large, it is impossible for one person to know the definitive answer on everything. Recently, I was in a pitch for a potential new Amazon client.