SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 261

Enterprise Marketing Sales SaaS 261

Kellblog

OCTOBER 28, 2023

Because our purpose is to take a few communications lessons from this PR mess, I’m not going to dig into the story itself. There is a standard playbook for communications crises and writing a post like this is definitely not included. I also felt empathy for the desire to communicate to your employees. ” Period.

Communication 96

Communication Interviewing Startup Banking 96

SaaStr

MARCH 30, 2024

This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. We’re on Salesforce , use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing. The post My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat appeared first on SaaStr.

Marketing 208

Marketing ChatGPT Mobile Onboarding 208

Neil Patel

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

Communication 145

Communication Technology Artificial Intelligence Social Media 145

User Pilot

FEBRUARY 9, 2023

What’s product communication? How can dedicated in-product communication tools help you achieve your product goals? TL;DR Product communication is all the communication that helps users experience the product value , for example, in-app messages. What is product communication? Ready to dive in?

Communication 87

Communication SaaS Engagement Onboarding 87

The Daily Egg

AUGUST 16, 2022

Effective email marketing is crucial for success in the ecommerce space. It’s one of the best ways to communicate with both current. The post The Complete Guide to Ecommerce Email Marketing appeared first on The Daily Egg.

Marketing 299

Marketing Communication 299

User Pilot

AUGUST 28, 2023

As the number of potential customer communication channels and touchpoints continues to increase, omnichannel communication is a must. In this article, we discuss what omnichannel communication involves, how it can help you deliver seamless experiences, and how to get started implementing it. What is omnichannel communication?

Communication 85

Communication Strategy Social Media Underperforming Technical Team 85

SaaStr

OCTOBER 1, 2023

Last week we had a great one with Jessica Gilmartin, Chief Marketing Officer of Calendly, check it out here. This week we have Sean Falconer, Head of Marketing of Skyflow! #1. Sean Falconer has over 15 years experience working in research, engineering, product, developer relations, and marketing.

Marketing 221

Marketing Engineering Communication Development 221

SaaStr

APRIL 30, 2024

While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. You shouldn’t be adding a bunch of sales reps or spending a bunch of money on marketing if the economics aren’t sustainable. The growth engine from both sales and marketing should to be working before you add gas to it. days a week.

Scale 252

Scale SMB Sales Hiring Sales 252

Trint

SEPTEMBER 10, 2021

Since the introduction of the internet, digital communication in business has evolved rapidly. Social media influences Social media changed the face of modern-day business communication like nothing before it. The COVID-19 effect Voice communication has never been more important than during the COVID-19 pandemic.

Communication 130

Communication Social Media Business Marketplace as a Service 130

SaaStr

AUGUST 20, 2020

The post The Rise of LinkedIn as a Core Communications Platform appeared first on SaaStr. Be where the most folks that matter see positive things about your brand. That moves the needle. Even if it doesn’t generate, on its own, a million dollar deal.

Communication 225

Communication B2B Engagement Branding 225

Tom Tunguz

JUNE 22, 2022

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Marketing 349

Marketing Blockchain Advertising Government 349

SaaStr

AUGUST 5, 2023

Drip-marketing is part of almost every start-up’s toolkit now, but it’s often just become an endless automated set of offers and product reminders. It’s often said only 10% of your prospects are really in market now, and ready to buy today, and that sounds right. Most don’t even do that in their longer-term marketing to prospects.

Outsourcing Services 209

Outsourcing Services Strategy Marketing Content Marketing 209

User Pilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. TL;DR In-app communication shouldn’t be used interchangeably with push notifications since the two have very different use cases. What is in-app communication?

Communication 95

Communication Onboarding User Experience Retention 95

Sales Hacker

JUNE 2, 2021

This is where you can really develop your skills in the art and science of communicating. As a consultant for companies that are struggling to bring their different lines of business together on a shared path to success, I know sales enablement to be the perfect team to create and implement a strategic communications plan.

Sales Enablement 109

Sales Enablement Communication Sales Hiring Sales 109

Intercom, Inc.

APRIL 4, 2018

First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., When it comes to perceived communication volume, there are five factors at play. The aim of this is to keep frequency low and encourage communication with the customer. There’s more at play.

Communication 216

Communication Government Scale Onboarding 216

Intercom, Inc.

OCTOBER 8, 2019

If you’re one of these people, you’ve probably experienced first-hand the challenge of communicating the value of good content design to the rest of your product team. The post Communicating the value of content design appeared first on Inside Intercom. What you get in this situation is nothing but frustration. How do we fix it?

Communication 171

Communication Consulting Engineering Product Marketing 171

Totango

JUNE 21, 2023

The cross-functional nature of customer success As we continue to redefine the landscape of customer success (CS), one thing is clear: the customer journey is a collaborative endeavor that involves marketing, sales, customer success, and product teams.

Communication 83

Communication Customer Success Scale Enterprise 83

Tom Tunguz

MARCH 3, 2020

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes. Product Marketing is the starting point for marketing.

Underperforming Technical Team 292

Underperforming Technical Team Marketing Scale Social Media 292

InsightSquared

OCTOBER 10, 2019

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. A successful tech-based communication strategy depends on defining the plan, finding and implementing the right tools, and taking measures to ensure their longevity. Design a Strategy.

Communication 70

Communication Sales Recruiting Marketing Sales 70

SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 274

Scale Sales Hiring Marketing Venture Capital 274

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 208

Scaling Marketing Management Branding 208

Buffer Resources

MARCH 25, 2024

We were upfront about these changes and accepted losing some customers Communicating these changes to customers wasn’t always easy.   The market is always changing, and this is now a quarterly exercise where we look at our financial reports, search for the bleed, and look for creative ways to adapt.

Communication 95

Communication Pricing Business Branding 95

SaaStr

MAY 30, 2023

Monte Carlo’s CEO and Co-founder, Bar Moses, and Head of Content and Communications, Molly Vorwerck, engage in a captivating dialogue, drawing from their unique experiences at Uber and Gainsight. This is because Nike has mastered the art of storytelling, transforming their products into symbols of determination and athletic prowess.

Communication 181

Communication Innovation Technology Branding 181

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. But get this? How do you conduct customer research?

Scale 219

Scale Strategy Marketing Education 219

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload.  And trust me, all of these can help. 

Social Media 88

Social Media Marketing Payment Features Communication 88

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

B2B 256

B2B Branding Marketing B2C 256

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. PST, Kady shares the ten things that change in marketing as you scale.

Scale 198

Scale Scaling Sales Hiring Marketing 198

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 227

Revenue Scale Engineering Marketing 227

Sales Hacker

JUNE 26, 2020

The key to adapting successfully is preparing for the unexpected — and communicating effectively with your team. After all, broken communication during a crisis will cause havoc among your employees and even customers. Whether you believe Murphy or not, it’s up to you to prepare for a worst-case scenario and communicate accordingly.

Communication 71

Communication Strategy Technical Review Systems Review 71

Sales Hacker

JANUARY 31, 2022

We’ve witnessed a fundamental shift in how we all communicate at work. How COVID-19 changed B2B communication. To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States.

Communication 108

Communication B2B Leadership Construction 108

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Let’s start with a conversational marketing definition and see what lies under it. “ Conversational marketing is the new way businesses connect with people on their website.

Marketing 313

Marketing SaaS Social Media Customer Support 313