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My App Stack: Udi Ledergor, Chief Evangelist at Gong

SaaStr

This year, many companies, including Gong, have been focused on how to optimize and drive value with existing tech stack investments, rather than adding new tools. One app we did add this year was Madkudu , to change the way we prioritize what leads Marketing sends to sales. #3.

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CRO Confidential: Gong’s SVP of Sales Jameson Yung on Creating a Category. Hosted by Founders Fund Partner Sam Blond and SaaStr CEO Jason Lemkin (Pod 614 + Video)

SaaStr

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. Jameson leads most of Gong’s customer life cycle and shares what worked and what didn’t for this fast-growing company. Set The Bar Low.

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My App Stack: Syndey Sloan, CMO of Drata

SaaStr

They just need to figure out how to do lead scoring and program tracking! #4. Sydney Sloan has more than 25 years of delivering transformative growth in high-tech companies by envisioning and implementing holistic marketing plans and impactful go-to-market strategies, M&A integrations, and product launches.

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Scaling a SaaS Startup to $1B+ ARR: Insights from UiPath’s CEO and Founder (Podcast +Video)

SaaStr

Join us as we uncover lessons from UiPath’s success in creating a new category within RPA Enterprise Automation – Robotic Process Automation – while navigating the challenges inherent in digital transformation powered by artificial intelligence and machine learning technologies.

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What’s Going on in Venture Capital in 2023? A Conversation with SaaStr Founder Jason Lemkin and 20VC Host Harry Stebbings (Pod 631+Video)

SaaStr

He cautions founders that they should approach claims on social media on booming deals with skepticism –– the days of the pandemic-era tech boom are gone. Historically, SaaS investors tended to look for the undisputed top dog competitor in every category, and would pour huge amounts of money into those companies.

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How To Actually Succeed in SaaS: AMA Part 1 with SaaStr Founder And CEO Jason Lemkin

SaaStr

They were already much better, and it tripled the revenue per lead. But if you have something, just a smidge of traction or demand or leads, a great sales team and sales leader can come in and do somewhere between 50% and 500% better than a mediocre one. Toast is restaurant tech, and their growth shows a flattening but good growth.

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Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)

SaaStr

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Free user acquisition.