Remove category
article thumbnail

Selling AI : Category Creation of a Different Flavor

Tom Tunguz

In a sense, selling AI agents is analogous to category creation. About a decade ago, Nick Mehta & the Gainsight team created the customer success category. Gainsight’s category creation set the standard for many future categories ; Monte Carlo in data observability is another.

AI 195
article thumbnail

About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software

SaaStr

Ok this isn’t the most profound SaaS post of all time, but now that there are 100+ public SaaS companies and unicorns, we can finally answer a question — is it better to start a company that remakes an existing category, or that creates a new one? Well, actually maybe we can’t answer that question.

Software 241
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Billing Software: 7 Tools in 3 Categories & How to Choose

FastSpring

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. FastSpring: Your MoR for All-in-One SaaS Billing. FastSpring handles everything from subscription management to international payment processing for SaaS companies.

article thumbnail

What’s the #1 Most Important Thing in Pricing A New SaaS Product?

SaaStr

Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? There are often rough fixed budgets for certain product categories. You can get more than this if you truly redefine a category. The post What’s the #1 Most Important Thing in Pricing A New SaaS Product? Once you figure out how to really sell.

Pricing 207
article thumbnail

Preparing for SaaS Funding: Evaluating your Funding Options

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

While it may seem that more and more SaaS companies are taking the bootstrap approach to financing, it’s encouraging to know that there are many other viable funding options on the market. During this session, Jon and Clayton will answer the following trending questions: When is the right time to raise institutional funds?

article thumbnail

Segmenting Your Sales Goals by Customer Category: Growing. Struggling. And Dire Straits

SaaStr

E.g., generic SaaS companies. This category can just include clients already shrinking in size. For Growing categories: Sales cycles may still be lengthening, but decent revenue goals can still be hit. For Struggling categories: Sales may be way down, but some deals will still close. Struggling. Generally, anyone at 0.1%

Scale 254
article thumbnail

How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.