SaaStr

MAY 9, 2023

*A word about category creation: If your startup is creating a new category, your initial objective will be to get the word out and explain to customers why they need your product and what problems it can solve. However, sales reps often neglect to ask about the customer’s closing process. Why is this important?

Sales 246

Sales B2B Consulting Investment 246

SaaStr

JANUARY 12, 2024

And now, people don’t buy ahead anymore because they’re processing through that overhang. In some software categories, you can make the product great and have great self-service, but you still need change management and human beings. It would also be a shame to cut implementation, deployment, and onboarding as part of this process.

Sales Hiring 239

Sales Hiring Customer Success Scale AI 239

SaaStr

MARCH 30, 2024

It’s still ‘source of truth’ for processes, meeting notes, and such, but we’ve since moved our task and project management to Linear. We’re in the process of onboarding Vitally , specifically to help us better support bigger, managed customers. for our podcast.

Marketing 197

Marketing ChatGPT Mobile Onboarding 197

SaaStr

APRIL 19, 2023

So one large category of software spend is on Point of Sale systems. Larger customers growing, smaller customers aren’t. We’ve also seen this with Asana and Zoom, in different categories. But driving payments processed up 17% on a constant currency basis helped boost revenue growth, for now. #5.

Payment Solutions 229

Payment Solutions Point of Sale Payments SaaS Payments 229

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Building blocks for category reinvention.

Outsourced Development 223

Outsourced Development Mobile Pricing Software Development 223

SaaStr

APRIL 9, 2024

The Top 3 AI Buckets About 70% of what we see today falls into three categories. With IBM, they have internally adopted AI across the entire organization, touching all of these categories. They have AI built into their HR process, handling 94% of requests that are coming in from IBM employees.

AI 215

AI Outsourcing Services Outsourced Development Government 215

The Daily Egg

MAY 9, 2021

Sage CRM is a reliable solution for small and medium businesses to handle their customer management processes with speed and precision. As a comprehensive solution that helps small businesses streamline management tasks, it’s a top choice in its category.

Management 307

Management Business Sales 307

Stax

APRIL 18, 2024

Credit card and debit card payment processing fees apply to them all. With the number of debit and credit card purchases increasing, it’s important you’re able to calculate credit card processing fees. Typically, the merchant’s payment processing software will build the credit card processing rates into their fee.

Merchant Services 88

Merchant Services Payment Services Payment Methods Payment Solutions 88

SaaStr

SEPTEMBER 26, 2023

This is where a co-pilot approach is beneficial — having a human involved in the process. Categories like this will make incredible apps for LMs and AI because of the high volume of tickets and high signal-to-noise. SynthAI won’t be as effective for other categories that involve negotiating a complex merger and term sheet.

AI 245

AI Generative AI Venture Capital SaaS 245

SaaStr

AUGUST 1, 2022

Laura identified four key factors as major wins for Red Points as they grew and built an entirely new category. . Don’t stop at product evolution, but continuously innovate your processes. Create a new category. Does the category you’re serving understand the value of your service? they could ?solve. Global approach.

Underperforming Technical Team 201

Underperforming Technical Team Marketing Innovation Investment 201

SaaStr

FEBRUARY 8, 2022

At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. This has always worked in some categories since the dawn of the Web. Buyers attend the #1 events in each category, at a minimum. Q: How do you market a B2B SaaS product in the early days?

Marketing 278

Marketing Scale Content Marketing Consulting 278

Stax

DECEMBER 20, 2023

Set rate processing Subscription rate processing TL;DR Interchange fees are not collected by your payment processor or bank; they go directly to the card-issuing banks. Understanding the concept of interchange fees is crucial for businesses looking to optimize their payment processing costs.

Payment Services 167

Payment Services Merchant Services Payment Methods Payment Solutions 167

SaaStr

FEBRUARY 21, 2024

They don’t have the bandwidth to support five sub-partners in their category. Look at the most important categories that surround your category. They ran this process her second month in, did a half-day session, and identified the top four segments to go after. AWS can’t support 20 partners equally.

AWS 199

AWS Scale Sales Hiring Marketing 199

User Pilot

FEBRUARY 25, 2024

Five categories of potential customer reactions to new features. A four-step process for effective Kano analysis. Kano model covers five feature categories: Basic features customers expect. The model is quick to implement, making it one of the best product development frameworks for SaaS. Practical explanation of how it works.

Scale 101

Scale Data Analysis Development AI 101

SaaStr

AUGUST 30, 2023

Instead of trying to use a clunky, forms-based search box, you can now have a conversation with Monty to discover the best app, even if you don’t know the best category (there are over 2,000 on G2). People can communicate as humans do, and AI uses those words and matches them to a business problem regardless of category.

AI Search 188

AI Search AI ChatGPT Software Review 188

SaaStr

FEBRUARY 9, 2024

While we use Zapier here at SaaStr and are super familiar with it, for those who don’t use the tool, it’s a workflow automation platform that connects your data sources and apps to help maximize the efficiency of your teams, tools, and processes without relying on a developer team.

Scale 252

Scale Sales Hiring Sales Marketing 252

SaaStr

DECEMBER 3, 2023

Soon, we’ll launch all kinds of PLG/Prescriptive notifications to enable our reps to provide more tailored outreach during trial-driven sales processes. MadKudu : MK does firmographic lead scoring, placing accounts into buckets based on whether or not they fit our various ICP categories. They’ve become a part of our Sales UI. #3.

Consulting 185

Consulting Enterprise Sales Engagement 185

Mucker Capital

APRIL 2, 2024

Quantifying pain and value, even early in the sales process, is shown to be beneficial, leading to higher win rates and deal sizes. The approach advocates for a proactive stance towards integrating value articulation throughout the sales process, starting from early stages like discovery. This approach involves: 1.

Sales Recruiting 52

Sales Recruiting Technical Review Enterprise Cybersecurity 52

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. If You Create A New Category, Make Sure It’s Awesome. Blond mirrors this position with his time at Zenefits, another company that created a category.

Sales Hiring 210

Sales Hiring Sales Compensation Branding 210

SaaStr

FEBRUARY 11, 2022

Really, it’s a next-generation Cloud player in eDiscovery, one of the oldest and largest categories in legal tech (a $15B category already). Disco is one of a new generation of players, including Everlaw, Logikcull, and others, reinventing this category in the age of AI, Cloud, Slack, and more. And the first to IPO.

Technical Review 246

Technical Review Software Review Scale Cloud 246

Andreessen Horowitz

MARCH 26, 2024

In the last few decades, we’ve made meaningful progress toward this goal, and the first generation of robotic process automation created some massive companies, such as UiPath. They weren’t living up to their potential and, as a result, there remains a huge category of repetitive processes that humans still perform manually.

Investment 125

Investment Healthcare AI Business Model 125

Tom Tunguz

MAY 23, 2022

Many startups face a strategic question early on of whether to create a new category. Barr’s narrow scoping of the customer persona limits the product roadmap scope setting up the team for success, focuses the GTM teams’ efforts, and spins a flywheel of more repeatable processes ever faster. It’s a heavy lift.

Startup 217

Startup Customer Success Scaling Data 217

Tom Tunguz

JUNE 22, 2022

Some will build this in-house, but over time, it will emerge as a separate category. Introducing friction during the sign-up process increases the cost-of-customer acquisition. Attribution vendors and Analytics vendors will poll various blockchains constantly to provide up-to-date data.

Marketing 351

Marketing Blockchain Advertising Government 351

Baremetrics

DECEMBER 7, 2023

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

Tom Tunguz

AUGUST 8, 2019

Blockchain is clearly the category with the steepest slope. Software - up more than 3x, Software is a perennial category. Automating expensive internal processes in novel ways is Levi’s 501 jean of the startup world: a stylish, classic that will never go out of style. Cooling Spaces. A few winners have emerged.

Artificial Intelligence 280

Artificial Intelligence Startup Blockchain Social Media 280

FastSpring

APRIL 18, 2024

FastSpring is proud to announce that our support team has won a Silver Stevie® award for Front-Line Customer Service Team of the Year in the “Technology Industries – Computer Software” category! These steps helped our team move back to a more customer-centric culture, which has further empowered and engaged our team members, too.

Artificial Intelligence 78

Artificial Intelligence Customer Support Engagement Technology 78

SaaStr

MARCH 2, 2022

Category creation takes persistence and patience. It is vital to understand why you are launching a category creation initiative. Disrupting existing categories can be difficult, so you need to be intentional with your strategy. Do not try to create a category because it’s trendy. Do not be afraid to pivot.

Outsourcing Services 196

Outsourcing Services Scale Outsourced Development Marketing 196

Intercom, Inc.

SEPTEMBER 15, 2021

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

Technical Review 205

Technical Review Sales Hiring Innovation Systems Review 205

Tom Tunguz

FEBRUARY 25, 2023

As processes drag on, employee attrition can spike. What happens to vesting if the process drags, concludes, or falls through? The biggest technology companies may slow or pause their M&A programs because the odds of success in certain categories may mar their ability to consummate mergers. Who is granting options?

Acquisition 201

Acquisition Startup Government Technical Review 201

User Pilot

MARCH 14, 2024

To create a reverse path exploration report, click on the Ending point instead of the Starting point, and follow the process as above. Apart from the 4 dimensions listed by default (Event name, Gender, Country, Device category), you can add others from various categories by clicking on the plus button. Choose the node type.

Underperforming Technical Team 105

Underperforming Technical Team Metrics Mobile User Experience 105

Tom Tunguz

DECEMBER 3, 2023

Much like mobile technology became a de facto part of every startup, AI is now no longer a category but the core or a component of every product. I argued that the best sales processes are sales engineering sales. Every Customer is a Design Partner - Leading Your Sales Motion with Sales Engineering.

Artificial Intelligence 164

Artificial Intelligence ChatGPT AI Generative AI 164

SaaStr

MARCH 22, 2023

Robotic Process Automation took off, and they rocketed toward $1 Billion in ARR. The RPA category promises cost savings, and it seems to be resonating today. So few Cloud software companies have had a more interesting history than UiPath. It took them a full 10 years to get to $1m in ARR (!). And then after that, explosion.

Scale 231

Scale Cloud Scaling Churn 231

SaaStr

APRIL 21, 2020

If you are really going to “meet” with 1,000+ founders a year, that’s really too much to process. Most successful start-ups are new versions of existing categories and existing product s. Yes, you can create a category. More on that here: About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software | SaaStr.

Investment 236

Investment Engineering Startup Software 236

Intercom, Inc.

NOVEMBER 3, 2022

Both the software and the processes were outdated, creating a cumbersome experience for managing scheduling and activities – there were just too many spreadsheets to account for and tasks that had to be done manually. It’s a lot easier to manage shifts, schedules, and workloads if that orchestration gets built from the start.

Scale 206

Scale Software Outsourcing Services Sales Hiring 206

Totango

DECEMBER 20, 2023

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. This recognition shines a spotlight on our commitment to offering an easy and efficient implementation process. The onboarding experience was in-depth and thorough.

Software Review 108

Software Review Technical Review User Experience Enterprise 108

Kellblog

AUGUST 27, 2022

In extreme distillation, Play Bigger argues: Category kings (companies who typically define and then own categories in the minds of buyers) are worth a whole lot more than runner-ups. Therefore you should be a category king. Because it’s ultimately about value creation which is, after all, exactly what VCs do.

Strategy 136

Strategy Marketing Startup Customer Success 136

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. Buyers reported the following challenges during the software buying process: . Their analysis was focused primarily on the growth of software categories in the go-to-market space.

Software Review 187

Software Review Software Azure Cloud 187