Frontegg

FEBRUARY 9, 2023

We’re thrilled to announce that Frontegg was named a G2 Best Software Award Winner, placing #26 on the Top Security Products list alongside other best-in-class tools, such as Okta, Microsoft Azure Active Directory, GitLab, IBM Security Verify, Snyk, Datadog, and GitHub.

Technical Review 52

Technical Review Software Review Systems Review CTO 52

Tom Tunguz

DECEMBER 7, 2014

B2B Software, which includes Microsoft, Oracle, IBM, and SAP among others represents about 30% of the total IT market cap today. B2B Software will remain the biggest category by market cap for a long time implying there are huge opportunities there for new SaaS startups to disrupt.

Technology 100

Technology B2B Innovation Trends 100

User Pilot

AUGUST 30, 2023

The 2023 edition is the biggest so far, with 20 speakers and four categories. Product Drive talks categories This year’s edition comes with four talks categories to give you insights and inspirations into different aspects of Product. Product management and leadership speakers. Product growth speakers.

Scale 103

Scale AI Growth Hacking Innovation 103

SaaStr

NOVEMBER 28, 2019

That’s what you have to explain it to investors and it doesn’t kind of easily fit in their categories. Like how do you approach category creation? Felix : I think it’s a little easier to compete with IBM and who beat it. Well funded Silicon Valley startups. And so actually it was relatively easy for it.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

FastSpring

MARCH 15, 2024

And I bought it for the IBM Personal Computer, this would be early 80s. Anyone who knows arcade games, Joust: Conquest was a version of that also for the IBM personal computer. So fairly old school gamer. Paid for that. If you send me the game, you don’t have to pay me. So those were two early games in my collection.

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

BetterCloud

JULY 30, 2020

Three types of tech companies make up this category: computer software, which mostly comprises SaaS apps themselves; Internet companies, which are web properties; and of course, IT services. Just last year, a recent joint IBM and Ponemon Institute reported that the average cost of breach is $3.92

Interviewing 64

Interviewing Technology Education Data 64

OpenView Labs

MARCH 29, 2019

How do you pitch against a competitor who has already nailed the category story? Having once run product marketing at Mashery, the API management platform now owned by TIBCO, I appreciate how hard it is to build a story in this category. (At Tarmo Van der Goot, Sr. Business Developer, Cleverbridge. Kasey Byrne, VP Marketing, Postman.

Sales Recruiting 65

Sales Recruiting Underperforming Technical Team Subscription Payment Features 65

Tom Tunguz

APRIL 30, 2014

But there will still be a class of outliers which are able to command premium valuations and multiples when raising capital because the market opportunities afforded to certain SaaS categories are so massive, that the disruptive capability of these companies will remain prized in the market.

Marketing 100

Marketing SaaS Pricing Enterprise 100

Sales Hacker

AUGUST 7, 2020

We’ve broken the list down into categories of expertise for your convenience. Director, IBM Global Digital Sales Development. They’re experienced. They’re knowledgeable. They’re leaders. Now, let’s get to the good stuff. So here’s the list, in no particular order. Leadership. Sales Development. Sales Growth. Sales Enablement.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

BetterCloud

MARCH 15, 2019

Prior to BetterCloud, I was a VP of product management for IBM Security. IBM Security is a seven-year-old business unit within IBM that was stood up to focus on security and is made up of many different product lines and service lines. I led a global team of product managers across five different product categories.

Engineering 40

Engineering Startup Technology Management 40

Unbounce

JULY 5, 2023

They face the mathematical impossibility of treating all categories equally. In an article for IBM , Tom Kershaw, Chief Product and Technology Officer of Travelport said: AI is so important because it lets us scale the internet. The systems suffer from exactly the same problems as my 1998 head tracker. Their training data is biased.

Artificial Intelligence 98

Artificial Intelligence AI Search AI Machine Learning 98

OpenView Labs

OCTOBER 31, 2019

Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. This Is How All Great Category Narratives Work. Your Category *Is* the New Game. A category narrative is nothing more than that first step. In the 1990s, I ran the New York City Marathon three times.

Sales Recruiting 40

Sales Recruiting AI Search Leadership AI 40

OpenView Labs

DECEMBER 2, 2020

At the time, “community” was a proxy term for developer awareness, which was critical for MongoDB since they were attempting to make waves in an established market with some very strong incumbent competitors—brands like Oracle, Microsoft and IBM. Related read: The Do’s and Don’ts of Marketing to Developers.

Marketing 54

Marketing AWS Scale Development 54

Kellblog

JANUARY 29, 2020

It’s also not hard, in brand new categories, to sell your software to people who probably shouldn’t have purchased it — i.e., people not knowing all their options in the nascent market picked the wrong one. Who’s using your product and why did they select it? swagger Drivers vs. passengers.

Startup 99

Startup Sales Hiring CTO Hire New CTO 99

Kellblog

DECEMBER 27, 2021

I’d say it’s “happening” much more than “happened” because we’re still early days in a multi-year category transformation. When I graduated from college, Oracle (founded 1977) was a ~$30M brash upstart challenging the entrenched leader, IBM, who no one ever got fired for selecting.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

SaaStr

OCTOBER 31, 2019

IBM was in a situation where they were really jammed. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment. We’ve referred to them as GRIT.

Cloud 100

Cloud Scale AWS Machine Learning 100

Kellblog

JUNE 2, 2019

But the key is to have the most and best strategic relationships in the category. 1] Or, more tritely, “no one ever got fired for buying IBM” back in the day (communicated indirectly via ads like this ), which might easily translate to “no one ever got fired for buying Oracle” today. [2]

Sales Hiring 75

Sales Hiring Marketing Scale Leadership 75

SaaStr

MAY 8, 2019

We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. He went on to serve as CEO of Avatar Technologies and Pacific Data before joining Rational Software as President and COO until its acquisition by IBM.

CTO Coach 28

CTO Coach New CTO CTO Web Development 28

Sales Hacker

JUNE 12, 2018

The acquiring companies being Infor, IBM, and Salesforce. Sam Jacobs: I was reading this blog post that you’d written about the five categories related to objections in sales. He’s done direct sales, service sales and has even been a sales engineer. David Priemer: Thanks so much, Sam! Walk us through that framework.

Sales 44

Sales Engineering Startup Leadership 44

BetterCloud

APRIL 5, 2018

We’re building a new market category, SaaS Operations Management , that will be a staple of any modern IT stack in three to four years. Companies were no longer purely Microsoft or IBM shops. Instead, they were embracing heterogeneous environments, which consisted of various best-in-class SaaS solutions for each category of software.

Mobile 40

Mobile Advertising Scale SaaS 40

Outseta

DECEMBER 11, 2018

. #5 - Recognize not everyone is an early adopter - leave the door open for later Working with an early stage start-up in any industry typically comes with a greater degree of risk than working with a more established company - we’ve all heard the old adage, “Nobody ever got fired for buying IBM.” The market for our product already exists.

Sales Hiring 63

Sales Hiring Venture Capital Social Media Software 63

Intercom, Inc.

JUNE 6, 2019

. “That’s how brands stand out: you find the thing that already got you excited and you turn it into everything” One of them is thinking about the category that you live in. Most people think that the categories converge and they don’t realize that, for the most part, categories divide. And they broke it up.

Scale 190

Scale Branding Underperforming Technical Team Enterprise 190

Kellblog

JUNE 7, 2020

I hear your company’s name all the time, I’m told business is doing great, and Gartner literally can’t stop talking about your technology and category.” ” “Yes, we’ve successfully created a category,” he said, “But I have one question. Bad Fates That Can Befall Category Creators.

Scale 105

Scale Underperforming Technical Team Technical Review Finance 105

Intercom, Inc.

OCTOBER 13, 2020

Reading papers about how Google or IBM build their ML products, it’s easy to think only the very largest companies can afford to productize machine learning. No piece was brilliant, but we had identified most risk categories. The cupcake approach to building bots.

Artificial Intelligence 281

Artificial Intelligence Machine Learning Underperforming Technical Team Development 281

BetterCloud

MARCH 25, 2021

SaaS makes up a significant portion of total product revenue spend in major application categories: 88% of desktop and collaboration apps. IBM found that 1 out of 3 employees at Fortune 1000 companies regularly use SaaS apps that haven’t been explicitly approved by internal IT departments. 83% of e-purchasing. 76% of CRM ( Source ).

SaaS 98

SaaS Management Cloud Cybersecurity 98

Neil Patel

JANUARY 5, 2021

They come in various categories, like customer relationship management (CRM), email finders, and automated outreach. However, LeadLeaper is highly rated overall, and it can count Gartner, IBM, and Amazon among its many clients. For specific SaaS sales tools examples, think of MailChimp, HubSpot, and Zendesk. CRM SaaS Tools.

SaaS 143

SaaS Sales Systems Review Software Review 143

Sales Hacker

DECEMBER 8, 2020

And so I just set to work applying for all of the grad schemes, Google, IBM, Cisco, Microsoft, you name it. I was at Cisco for three and a half years, and then I was told by a mentor to go to IBM or go to a different company if I wanted to get a pay rise because I was stuck on that graduate pay band. That for me is the key learning.

Scale 98

Scale Sales Hiring Sales Recruiting Technical Review 98

Tom Tunguz

JULY 6, 2015

In the old model of software procurement, companies would call one of the large software monoliths (Oracle, SAP, IBM, etc) and negotiate an enterprisewide license for a software suite to serve the majority of their departments. This fragmentation trend has been happening for quite some time.

Scale 100

Scale SaaS Finance Consulting 100

Kellblog

FEBRUARY 2, 2023

IBM Watson. PLG is a good strategy for certain categories, but VCs have a tendency, with all good intentions, to ram strategies down the throats of portfolio companies. There’s an entire emerging category of vendors (e.g., Salesforce Chatter. Oracle Network Computer. Informatica Analytic Applications. SaaS sprawl.

Software Review 120

Software Review Development Team Review Underperforming Technical Team Scale 120

OpenView Labs

JANUARY 23, 2020

An example of how you can do guest posting the right way in the early stages of running a SaaS business can be seen by Clearscope’s Co-founder, Bernard Huang, who in the early steps of his own endeavor was publishing guest posts on high-authority websites like IBM’s blog. Image Source: IBM Blog.

Scale 55

Scale Social Media Branding Investment 55

Intercom, Inc.

APRIL 15, 2021

I think what it has done is it has forced us to figure out what are the different categories of questions and the different categories of support customers are looking for. MD Anderson invested millions in a contract with IBM Watson. In some cases, it’s been helpful, and in some cases, it hasn’t.

AI 118

AI Scale Scaling Acquisition 118

Neil Patel

OCTOBER 2, 2020

But within this broad classification, live chat can be segmented into three main categories. The software is trusted by 30,000+ companies across the globe, including Microsoft, IBM, Udemy, and Sotheby’s. Chatbots use AI technology and automation to solve problems. What makes Intercom so great?

Software Review 141

Software Review Software Scale Systems Review 141

Sales Hacker

MARCH 2, 2020

I’ve categorized the list (roughly) by sales discipline — and within each category, titles are listed in alphabetical order by the author’s name. To find the books most relevant to you, first, find the category you’re interested in, then browse the books within that list. Ron Willingham. The 7 Habits of Highly Effective People.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

SaaStr

AUGUST 19, 2022

And every category that is well established, right? And midsize, it doesn’t have to be IBM, right? People complain that there’s so many vendors today, right? That it’s so crowded. But people complained five years ago and they complained 10 years ago. That is well understood and large is going to have a lot of vendors.

Scale 203

Scale Sales Hiring Scaling VP of Engineering 203

BetterCloud

MARCH 12, 2018

IT services management (ITSM): And let’s not forget about ITSM (think IBM, BMC, CA Technologies, HP). Broadly speaking, the top blind spots fall into three categories: . In legacy environments, IT chose the vendor and were Microsoft or IBM shops. These are three of the top security blind spots for IT admins.

Outsourcing Services 40

Outsourcing Services Management SaaS Cloud 40

SaaStr

JULY 8, 2020

I mean, I think in a bunch of categories like healthcare and distance learning and infrastructure, this recession, which super sucks for a lot of people, it is going to be an accelerator for tech, because businesses are going to rely on technology and are also going to adopt technology faster. Are you more excited about eCommerce?

Investment 159

Investment Technical Review Part-Time VPE Development Team Review 159

SaaStr

JULY 11, 2019

Jason Lemkin: [crosstalk] Only 15% of your customer base in the third or fourth large categories are even in cloud. So if you sell to a company like IBM, when you go there, they have IT managers, they have IT directors… Jason Lemkin: They have a person. Tiago Paiva: So 15%… Jason Lemkin: That just pulls you like crazy.

Sales Hiring 256

Sales Hiring SMB Scale Cloud 256