SaaStr

DECEMBER 4, 2024

They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. The key theme of how these successful SaaS companies have scaled and adapted their pricing is the value exchange of pricing and what your success metric is.

Payments 284

Payments Pricing Scale Revenue 284

Tom Tunguz

FEBRUARY 26, 2025

The Hidden Costs of UBP While UBP offers many advantages, it does come with tradeoffs: Complicates churn measurement : If a customer uses your product intermittently (every third month, for example), standard monthly churn calculations will show the account churning and reactivating, skewing your metrics. What should my unit of pricing be?

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. What metrics should we expect in this environment? These payback metrics are important for investing. Q: When it comes to GTM efficiency, what are the most important leading indicator metrics? Do zero-cost budgeting.

Metrics 271

Metrics Scale Sales Hiring SaaS 271

SaaStr

MARCH 9, 2025

Meeting intensity KPI challenge : Sometimes AI efficiencies can reduce a company’s core metrics (like Calendly’s “meeting intensity”), requiring leadership to make conscientious decisions about value tradeoffs. Building separate AI interfaces can create unnecessary tech debt and learning curves.

AI 191

AI Scale Education User Experience 191

SaaStr

JUNE 9, 2025

from IPO price Key Learning : Connected TV advertising platforms are capturing premium valuations as brands shift budgets from traditional TV to programmatic CTV Hinge Health (05/21/2025) IPO Size : $503M at $28-32 range, priced at $32 Current Performance : +21.5% at $47-55 range, priced at $40 Current Performance : +250.4%

B2B 184

B2B Marketing Scale Benchmarks 184

SaaStr

APRIL 6, 2025

Celebrations are shifting from contract signatures to consumption metrics – Their team is evolving beyond celebrating closed deals to automated alerts for customer usage milestones, fundamentally changing what success looks like. Today, with an established brand and product, other characteristics have become more predictive of success.

Scale 191

Scale Sales Hiring Sales Outsourced Development 191

SaaStr

MARCH 12, 2025

“Marketing is fluffy and unmeasurable” – Unlike sales, which has clear metrics like quota attainment, founders often believe marketing can’t be measured. Instead, focus on two key metrics: Pipeline coverage – Do we have a chance to hit our numbers? These “five-five” CMOs barely exist.

Sales Hiring 191

Sales Hiring Marketing Technical Review Underperforming Technical Team 191

SaaStr

MAY 28, 2025

Monday Has Incredible Free Cash Flow Margins Monday.com has managed the impressive feat of maintaining strong growth while significantly improving profitability metrics. Monday.com is clearly exceeding this metric with 30% YoY growth + 14% operating margin = 44%.

Scale 183

Scale SMB Acquisition Enterprise 183

The Moz Blog

JUNE 10, 2025

Moz Local Let your business shine with Listings AI Learn more Free SEO Tools Domain Analysis Get top competitive SEO metrics like DA, top pages and more. MozBar See top SEO metrics for free as you browse the web. You’ve fixed site speed, optimized content, and earned backlinks, but your brand is all over the place.

Branding 86

Branding AI Search Scale AI 86

User Pilot

MARCH 30, 2025

Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. This article will cover 14 metrics to help you achieve just that. Overview: Mobile app analytics metrics Below is a quick summary of the mobile metrics every PM should be tracking. The competition is stiff.

Benchmarks 96

Benchmarks Mobile Metrics Software Review 96

TechEmpower SaaS

JULY 24, 2023

What are your key Startup Metrics ? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Analytics/Metrics What key startup metrics will you need to track? How will you be taking this to market? Administer users?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

MAY 23, 2025

But its replaced by BigCo pressurehitting metrics, navigating bureaucracy, and managing expectations. Decisions about branding, strategy, or product direction might not align with your vision. For me, seeing the EchoSign brand retired in favor of Adobe Document Cloud was painful. Its less intense, but its still there.

Startup 137

Startup Scale Acquisition Leadership 137

SaaStr

NOVEMBER 8, 2024

Clay has raised $50M with a $500M valuation, and they only have 55 people on the team at this point, a lean company compared to other startups with the same valuation metrics. But they take it a step further by investing heavily in their brand. You want to do things that make you stand out, things that only your brand can do.

AI Search 274

AI Search Sales Hiring AI Systems Review 274

Buffer Resources

OCTOBER 2, 2024

It should ideally contain everything from organic traffic to PPC competitor research to engagement metrics to help you do a wholesome analysis. You can filter for views per hour (VPH), publishing date, views, and performance metrics. Does this tool feel easy to use? Starts at start at $19.90/competitor/month Starts at $139.95/month

Social Media 116

Social Media AI Search Benchmarks Software Review 116

SaaStr

JANUARY 10, 2024

” Mistake #3: Setting the Wrong Metrics and Goals Ryan at Okta made the wrong choice on short-term metrics and led his team in the wrong direction as CMO. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. They didn’t hire a big branding agency or hire a research firm.

Sales Hiring 306

Sales Hiring Scale Technical Review Leadership 306

Buffer Resources

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Social Media 111

Social Media Compensation Technical Review Branding 111

SaaStr

JULY 22, 2021

From brand. And make it a top metric for the company. Double-down on your “mini-brand” as soon as it emerges. But Your Mini-Brand Will Come to Your Rescue. The more you concentrate on what’s working, and not searching for that shiny penny, the faster referrals and your mini-brand will work.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

Buffer Resources

JULY 24, 2024

Social media analytics tools automate collecting all the metrics related to your performance data so you don’t have to do the math yourself. But gathering those metrics like a layman? But you’d get a notification for every brand mention, so why bother with automating this task? Delegate that to a software.

Social Media 115

Social Media Outsourcing Services Strategy AI Search 115

SaaStr

DECEMBER 26, 2023

So avoid obsessing too much about absolute metrics inside your funnel, especially the metrics between lead and close. But sometimes, as your brand grows and you get better at marketing, you’ll attract more general passers by. And thus a lot of your conversion metrics will actually fall as you scale.

Startup 284

Startup Scale Sales Hiring SaaS 284

User Pilot

OCTOBER 19, 2024

For a broader measure of satisfaction, you’ll need to consider other customer success metrics. They include metrics like the Net Promoter Score , Customer Effort Score , Customer Churn/Retention Rates , etc. Enhances your brand reputation As of this year, over 70% of people in the US use social media. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

User Pilot

MAY 30, 2025

Tracking mobile app performance metrics can feel daunting. But you find yourself puzzled, overwhelmed, and uncertain about which metrics truly matter. Ive been there too You’ll learn to identify and use the right metrics to make smarter decisions. Then, select 3-5 mobile app performance metrics tied directly to it.

Mobile 87

Mobile Metrics Customer Lifetime Value Software Review 87

SaaStr

APRIL 11, 2020

Happy users, even free users, are your brand ambassadors. Grow brand. You can grow some metric in your pipeline or at least your pre-pipeline 2x right now. And set say 3 different goals for 3 different customer segments based on macro impacts to their industries (Green, Yellow and Red impacts on end-customers’ business).

Revenue 358

Revenue Healthcare B2B Branding 358

Buffer Resources

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Social Media 128

Social Media Branding Trends Innovation 128

SaaStr

JANUARY 17, 2021

But once you have a brand, one way or another, the leads come. They all have brands, yes. Because what happens is, just as you finally go from Mini-Brand to Real Brand , you start to get into every deal. Make measured customer happiness one of your very core metrics at the company. Sometimes it is, yes.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

MARCH 18, 2025

This practical, observable metric drove more decision-making than sophisticated dashboards or forecasting models. Colin observed that “everyone’s calendar was full of customer calls,” providing an immediate, tangible signal of product-market fit.

Scale 175

Scale Sales Hiring Scaling Headcount 175

Buffer Resources

JULY 25, 2024

This makes it easier for potential followers and connections to discover your profile and content, inevitably growing your personal brand on LinkedIn. For your newsletter logo and headers, use high-quality visuals that align with your personal or business brand identity and the theme of your newsletter.

Social Media 119

Social Media Engagement Metrics Strategy 119

SaaStr

MAY 16, 2021

SaaS companies thrive on partnerships to share leads, mutually champion brands and collaborate on customer success efforts. Types of partnerships include agencies, SaaS apps, CSMs, or brand evangelists. . Once you’ve established healthy partnerships, your customers act like CSMs and brand evangelists. Close rate.

Scale 273

Scale Sales Hiring Sales Funnel Consulting 273

SaaStr

APRIL 21, 2021

And then, everyone goes on to calculate some a metric telling you how much to spend on Sales and Marketing. They build your brand. Everyone in SaaS talks about CLTV (or LTV, same thing). The lifetime value of your customer. You can see a great detailed analysis of how to calculate it here. Because the second-order effects compound.

Revenue 350

Revenue Enterprise Customer Success Churn 350

SaaStr

NOVEMBER 5, 2021

The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. But there are issues with the metric: To even hit 1.0, Still, it’s a core metric. And a lot of them get a no-to-low cost boost from brand, viral, etc. is often seen as perhaps too capital efficient. Magic Number.

Scale 293

Scale SaaS Acquisition Benchmarks 293

SaaStr

JUNE 30, 2022

June seems to show no signs of slowing down but we’re monitoring demand metrics like a hawk to see when or if we’ll experience a slow down. Yes, some segments have been hit hard as we move into a post-Covid world, like Zoom and DocuSign, despite being iconic brands and products. Ended May $1.7M ahead of plan and growing ARR @ 53%.

B2B 351

B2B SaaS Branding Metrics 351

SaaStr

APRIL 20, 2024

Expectations and Performance Metrics For every functional area, employees should show improvement within one sales cycle or they likely never will. Building a Brand Building a brand is essential for long-term success. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

Sales Hiring 301

Sales Hiring Startup Marketing Technical Review 301

Tom Tunguz

MARCH 3, 2020

Internal Comms: often forgotten, but important because every employee sells the business and contributes to the brand. What is the sophistication of metrics to measure success? Content: the capability to produce content. Social: social media. How effective is the team at enabling each employee to sell the company successfully?

Underperforming Technical Team 340

Underperforming Technical Team Marketing Scale Social Media 340

Tom Tunguz

OCTOBER 26, 2020

Funnels simplify metrics. I’ve been preparing my session for the NY Enterprise Tech Meetup later this week on the Essential Guide to SaaS Metrics. Startups should manage, cultivate, and foster their employees, and this will drive the cycle again with referrals, better employee brand, and greater success with future candidates.

Startup 279

Startup Onboarding Metrics Enterprise 279

Buffer Resources

JULY 18, 2024

It tells you exactly how fast it takes to load the site according to different metrics and suggests areas for improvement. If you have access to a paid Ahrefs account, you’ll also be able to see important keyword metrics like search volume, CPC, and keyword difficulty within the SERPs.

Technical Review 121

Technical Review Software Review Mobile Engineering 121

Buffer Resources

AUGUST 14, 2024

If you’re interested in tracking mentions of and sentiment towards your company or brand, Hootsuite has some powerful options.  You’ll get comprehensive metrics for Facebook Pages, Instagram Business and Creator accounts, Twitter/X, and LinkedIn Pages.  Which tool is right for you?

Social Media 112

Social Media Management AI Pricing 112

Neil Patel

JUNE 3, 2025

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. Read on to learn more about what SEO monitoring entails, nine metrics to track, plus a few tools and tips for making the most out of your optimization strategy. This is where SEO monitoring comes in.

Metrics 54

Metrics AI Search Technical Review Software Review 54

SaaStr

MARCH 29, 2023

Brand: Representation of your offerings and business. Be clear on your north star metrics Both small and large companies face the tension of being pulled in all directions. For instance, for Docusign, their north star metric is the number of signatures generated. Be really clear about the north star metric from the start.

Sales Hiring 240

Sales Hiring Scale Strategy Metrics 240