article thumbnail

What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

What metrics you should track? Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. AI writing assistants help teams make their microcopies concise but informative and engaging. How do you conduct user engagement analysis?

article thumbnail

The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Micromanaging Your First (and Second) Management Team. Bad operational model / misunderstanding the burn rate. NPS is A Great Core Metric. Leave the pipedreams for $100m in ARR. The “I Give Up” VP Hire.

Scaling 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

article thumbnail

5 Feature Adoption Metrics That Every PM Should Track & 5 Strategies To Improve Them

User Pilot

Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. Uncover weak spots and improve feature adoption.

Metrics 97
article thumbnail

3 Mistakes Product Teams Tend to Make (And How to Avoid Them)

SaaStr

Having a functioning product team will make that balance just a tad easier. . Sometimes as business owners and teams we make assumptions. A huge problem most teams face is homogeny. It’s possible for your metrics to be wrong. The curve can die off, and if you don’t know when to let go, it can be bad. .

article thumbnail

The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. sales enablement: how strong are the materials sales teams use to pitch? Comms Marketing.

article thumbnail

How to Build Your Brand with Landing Page Optimization

Unbounce

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145