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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. So what this means is I touch both mergers and acquisitions, and integrated technology partners.

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Practical Thoughts on Branding for Software Startups

Kellblog

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

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Investing in Whatnot

Andreessen Horowitz

For many years now, we’ve seen ecommerce grow, sparking an entire industry of new brands, channels, and technology stacks. Today, everything from a legacy department store to your local grocery store to a faraway fashion boutique is “online” at your … The post Investing in Whatnot appeared first on Andreessen Horowitz.

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Doubling Down: Harpinder Singh, Partner at Innovation Endeavors

SaaStr

What’s your most recent disclosed investment? What’s your sweet spot for investing — check size, stage, type of deal? I find that often, in SaaS, it’s easy to get excited after a few customer acquisitions, and teams will too quickly pivot into investing capital into demand gen, sales, and marketing. Check that out here.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Challenges in AI Implementation Companies experimenting with AI in customer support face challenges due to the limitations of current AI technology. Building a Brand Building a brand is essential for long-term success. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

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Trint Closes Series A Acceleration Round With Edge Investments

Trint

London-based Edge Investments supported the round, led by The New York Times Company LONDON—December 1, 2020— Trint , the leading speech-to-text platform for content creation, today announced the close of its Series A Acceleration round with an investment of £5M (~$6.7M). Individual investors were also part of the round.