The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

SaaStr

JULY 25, 2021

The reason I contemplated doing it because I really want to be involved in cutting edge technology and work with smart people. You can have the great product and a great team, but the market of small or very niche. How defendable is the technology of the product or the business model?

Sales Recruiting 247

Sales Recruiting Sales Hiring Scale VP of Engineering 247

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

OCTOBER 29, 2020

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. ” Goals like increasing customer trust or improving brand reputation are examples of qualitative goals.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

Totango

JANUARY 26, 2021

Utilizing technology makes it one of the easiest ways to keep more customers. When you know why customers are leaving you, you can develop appropriate preventive measures. Customers may encounter snags at any point during their journey with your brand which make them more likely to churn. Poor Customer Fit.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Social Media 98

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 98

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Let’s get straight into it!

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Strategy 104

Strategy Underperforming Technical Team User Experience SaaS 104

Totango

NOVEMBER 23, 2021

How do you tell when it’s time to ditch your current system and invest in a CS upgrade? They can store customer contact data, identify sales opportunities, schedule sales appointments, record notes from sales meetings and manage sales teams. Here we’ll look at six of the most common signs you need a new CS tool.

Software 92

Software Underperforming Technical Team Churn Customer Success 92

SaaStr

JUNE 7, 2021

If you don’t have tickets, lock in Early Bird pricing today and bring your team! You were a VP of Technology at Salesforce back in the day? I had always done general software things, database software, mainframes, PeopleSoft, run that technology groups, Salesforce.com platform for everybody. Get tickets here. TRANSCRIPT .

Sales Hiring 333

Sales Hiring Underperforming Technical Team SaaS Headcount 333

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. For Natasha, the answer is a resounding yes.

Scale 206

Scale Outsourcing Services Software Sales Hiring 206

FastSpring

JANUARY 26, 2024

But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.” Product teams can better improve and develop products when customer success has helped identify what customers need. I had poison ivy really bad.

Customer Success 158

Customer Success VP of Engineering Payments Payment Methods 158

Intercom, Inc.

APRIL 22, 2021

If you’re a senior engineer and want to further your career, what skills should you develop? Moving forward in your career, avoid the trap of doing work that feels high-impact, but it’s actually not , or work that makes you look good at the expense of the project and the team. How do people move into staff engineering roles?

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

User Pilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? Engagement: Ensure every interaction with your product or team solves user problems and leaves them happier. Delivery: Prioritize speed and quality as you deliver on brand promises. Leverage technology. Involve your team.

Scale 97

Scale SaaS Underperforming Technical Team Systems Review 97

Sales Hacker

APRIL 5, 2022

Andy is an award-winning podcast host and a career sales veteran, having seen the growth and evolution of the entire technology industry. Winning bigger deals without brand recognition [18:11]. Good companies vs. bad companies [22:48]. Well, if you haven’t, your sales team should be in one soon. powered by Sounder.

Scale 81

Scale Sales Underperforming Technical Team Compensation 81

Frontegg

DECEMBER 2, 2021

In addition, we are excited to welcome our new partners – the visionary team from Insight Partners, led by Praveen Akkiraju, Daniel Aronovitz, and Jeff Horring. Additionally, our diversity-first team has grown to more than 30 top-notch talents (you are an incredible team of people, each and every one of you!)and

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

SmartKarrot

FEBRUARY 1, 2022

The struggle to convince your senior leadership team to invest in customer experience has always been there for decades. So, what is the best way to convince the core leadership to invest in customer experience? Quantifying returns on CX investments. Several CX experts have themselves struggled in this endeavor.

Leadership 21

Leadership Underperforming Technical Team Investment Scale 21

Sales Hacker

MARCH 15, 2022

Sales development school, marketing school, and more for your entire team. Asad Zaman : We specialize in helping companies build their go-to-market teams. If you do something professionally and you’re patient, you’ll develop expertise. I was patient, developed expertise, and started thinking differently.

Sales Hiring 96

Sales Hiring Underperforming Technical Team Acquisition Development 96

Totango

SEPTEMBER 17, 2021

We’ll also consider how technology can help you optimize a freemium model to maximize its advantages and minimize its weaknesses. A January 2021 survey by the Technology and Services Industry Association (TSIA) found that 55% of technology providers now use freemium offers. But is it the best way to sell a SaaS product?

Scale 75

Scale SaaS Underperforming Technical Team Social Media 75

Neil Patel

NOVEMBER 28, 2020

And that’s when things go bad. The team scrambled to fix that. Hopefully, it’s a simple fix like a bad robots.txt file. Not all agencies can develop, let alone implement, advanced technical SEO strategies. Such agencies work with a team of experts and the other characteristics I’ll discuss below.

Underperforming Technical Team 133

Underperforming Technical Team Enterprise Payment Features Travel 133

User Pilot

JANUARY 30, 2023

Becoming aware of the product's existence through branding and marketing campaigns. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. It illustrates the distribution of different types of technology users. Evaluation.

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

Andreessen Horowitz

DECEMBER 12, 2023

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding. And so that was what you’re investing in.

Payment Solutions 116

Payment Solutions Payment Methods Payment Services Payments 116

Sales Hacker

MARCH 24, 2021

The key to unlocking a stronger opportunity pipeline and an increase in qualified leads is a unified, cohesive marketing and sales team. Only 46 percent of business owners describe their marketing and sales teams as “highly aligned,” meaning it’s time to get back to the drawing board for the other 54 percent.

Marketing 107

Marketing Sales Underperforming Technical Team Metrics 107

User Pilot

APRIL 19, 2024

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs. The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

JANUARY 28, 2020

Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Aaron : And they just have to do it.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Neil Patel

NOVEMBER 3, 2021

Data labeling is used in various industries, including healthcare, finance, research, automotive, and technology. With the growth of artificial intelligence (AI) technology, data labeling has also become integral to marketing. The context is then used to train and develop machine learning algorithms. How Does Data Labeling Work?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Social Media 52

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 52

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Subscribe to the Sales Hacker Podcast. Great author.

VP of Engineering 64

VP of Engineering Branding Scale Marketing 64

Sales Hacker

SEPTEMBER 2, 2023

Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications. Where do you think revenue technology is heading? —- Robert Simmons – VP of Sales A lot more automation and AI. Kyle Norton – SVP of Sales $250/user/month. That makes perfect sense.

AI 82

AI Revenue Scale ChatGPT 82

Neil Patel

SEPTEMBER 26, 2020

This signifies to the search engines that your website offers a poor user experience, which will make you rank less in the SERPS (search engine results pages). A technical SEO consultant won’t likely be able to make your website responsive, as this is a job for your developers and designers. Are there any notable brand names?

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145

Neil Patel

MAY 3, 2021

It’s more likely to be UX design or software development. With the internet and software playing such an essential part in our lives, more and more skilled programmers are needed to develop and maintain the tools we need to thrive. The more knowledge you have about how the technology your brand runs on works, the better.

Payment Methods 108

Payment Methods Cybersecurity Payment Solutions Artificial Intelligence 108

FastSpring

JANUARY 7, 2019

Opportunity, productivity, brand perception, and SEO damage are just a few examples of collateral your brand could suffer in the wake of an outage. A Bad First Impression Can Cost You Money. Ecommerce downtime can cost your business a lot more than money. First impressions matter! Measuring The Cost Of Downtime.

Technical Review 97

Technical Review Systems Review Software Review Underperforming Technical Team 97

Sales Hacker

NOVEMBER 24, 2020

Team selling and why it’s making a comeback [7:43]. Who influenced Trish in her career development [31:34]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. Show Introduction [00:04].

Underperforming Technical Team 83

Underperforming Technical Team Scale Outsourcing Services Sales Hiring 83

SaaStr

AUGUST 9, 2019

Why is it so crucial to invest in enablement in the early days? Ep 256: As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. Here’s what Eyal and Megan talk about: How to develop software faster. Missed the session?

SaaS Payments 132

SaaS Payments Cloud Technical Review Scale 132

Baremetrics

JULY 31, 2018

I’m looking at technology with the eyes of my customers… normal people’s eyes.”. Here’s how we’ve streamlined our customer feedback processes at Hubstaff, helping us grow to serve over 7,000 teams around the world. Many of those initial conversations turn into support-related queries that our team can easily pick up and handle.

Underperforming Technical Team 95

Underperforming Technical Team Business Technical Review Onboarding 95

SaaStr

DECEMBER 5, 2019

We’d been doing some investment, the product and technology leaders, but we talked about creating a proper investment fund to spur innovation around Workday ecosystem to get earlier stage companies, part of the Workday story for our customers. And I found some exciting things happening in a lot of investments.

Development Team Review 131

Development Team Review Scale Technical Review Software Review 131