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Practical Thoughts on Branding for Software Startups

Kellblog

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 130
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SaaStr Podcast 450: A Guide for Hiring Your First CRO with Skilljar

SaaStr

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. I was a local sales manager or regional manager.

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. How defendable is the technology of the product or the business model? That fundraising is easier.

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A Look Back: Talkdesk, Greenhouse, Algolia and Gainsight Coming Up On $10m ARR

SaaStr

Daniel, you grew to 3 million in ARR before you hired a VP of Sales. You had all the reps and SDRs reporting to you, managed it all yourself. How’d you manage all that? Daniel : We followed a lean start up approach to building our sales process. An engineering team and the sales team was me with a laptop.

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A Look Back: Everything Breaks When You Go Into Hypergrowth Mode, with UiPath’s CMO (Europa Video + Transcript)

SaaStr

We also started back in early 2000s, but spent the better of 12 years perfecting a technology called Computer Vision before the market really was there. The technology is perfected. The technology is perfected. It took us having a very … we had to go, we make an investment, hire the right person, ex-Barclays CIO.

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Scaling Your Customer Success Team? 3 Mistakes to Avoid (And Their Solutions)

Totango

Your human resources practices, your project management procedures and your technology strategy all need to come together in order for you to scale up without overextending yourself. When recruiting, start by reviewing your existing staff to see if you already have the talent you need.