Buffer Resources

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Branding 93

Branding Social Media Technical Cofounder Technical Review 93

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 114

Branding Social Media Interviewing Engagement 114

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

Strategy 97

Strategy Software Review Social Media Engagement 97

User Pilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Strategy 52

Strategy SaaS Healthcare Software Review 52

User Pilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

Payment Methods 90

Payment Methods SaaS Payments Strategy Payment Services 90

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 89

Branding Social Media Consulting Content Marketing 89

Neil Patel

JANUARY 28, 2023

So how can you use video to supercharge your marketing strategy? We’ll then share with you five tips to expertly market with video for your brand. Video enables viewers to connect with the brand on a personal level. They see the human behind the brand. source ) So how do you build brand trust among your target audience?

Strategy 88

Strategy Marketing Social Media Branding 88

Sales Hacker

APRIL 21, 2020

You’ll be able to download the interview scorecard template that I use with my clients. Part two of this scorecard series will help you create a sales interview scorecard to land that sales role you’ve been dreaming about. Turns out, the candidate was scared, rather than excited, about their exit strategy. The cherry on top?

Sales Hiring 93

Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 93

SaaStr

JANUARY 10, 2024

Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. Rick explained, “Your brand is your reputation.

Sales Hiring 246

Sales Hiring Scale Technical Review Leadership 246

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. In addition, there are multiple strategies you can introduce to bolster the SEO for your travel website. However, that doesn’t mean you don’t need a strategy behind them.

Travel 81

Travel Strategy Social Media Technical Review 81

Neil Patel

AUGUST 10, 2021

Strategy #1: Research Your Niche. Strategy #2: Develop an Online Presence and Following. But when you’re an author, you become a whole lot more than just a writer—you become a brand.” Strategy #3: Create a Blurb and Press Kit. Ideas for interview questions or discussion topics. Wouldn’t it be nice if they could?

Strategy 143

Strategy Social Media Marketing Technical Review 143

Buffer Resources

FEBRUARY 14, 2024

Listen to it here: Apple Podcasts | Spotify Podcasts for the content creator Creator Science If you want to level up as a content creator, look no further than Jay Clouse ’s, Creator Science podcast, which dives deep into strategies and tactics content creators use to succeed today. 

Social Media 94

Social Media Entertainment Entrepreneurship Interviewing 94

Buffer Resources

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Branding 92

Branding Social Media Marketing Interviewing 92

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

User Pilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Customer Success 93

Customer Success Strategy Customer Lifetime Value SaaS 93

Teamgate

MAY 19, 2020

Every successful campaign is supported by effective marketing strategies. Marketing strategies to increase customer base used to be costly, that only medium and large businesses were able to afford them. Digital marketing strategies are influenced by traditional marketing practices that focus on customers.

Strategy 98

Strategy Marketing Social Media Banking 98

Buffer Resources

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Social Media 118

Social Media Payment Methods Payment Solutions AI Search 118

User Pilot

APRIL 29, 2024

When combined with market segmentation, it makes your marketing strategy more efficient. Collect and analyze the segment data for actionable insights and implement strategies to achieve your goal. Collect and analyze the segment data for actionable insights and implement strategies to achieve your goal. User persona example.

Payment Features 91

Payment Features Interviewing Software Review Technical Review 91

User Pilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. It includes audience segmentation, content personalization, timing, and overall campaign strategy. Why is a data-driven email marketing strategy important?

Data 86

Data Strategy Marketing Software Review 86

User Pilot

APRIL 30, 2024

Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview. TL;DR Meagan Glenn, Senior Program Manager (Success and Product) at Lavender, shares valuable insights on leveraging customer feedback in an interview with Userpilot. User interviews are great for in-depth insights.

Interviewing 84

Interviewing Software Review Outsourced Development Trends 84

User Pilot

MAY 1, 2024

Develop and implement your digital experience strategy. Improve customer acquisition : Delighted users become advocates for your brand. Their role includes defining the product vision, developing the product strategy, and prioritizing features based on customer research and product management best practices.

Customer Lifetime Value 84

Customer Lifetime Value User Experience Retention Scale 84

User Pilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. It starts from the moment a user has their AHA moment and continues until they become brand advocates.

SaaS Payments 79

SaaS Payments Strategy Payment Solutions SaaS 79

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Interviews. The outcome? Focus groups. Product trials. Each method has its benefits.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players.

Payment Methods 186

Payment Methods Marketplace as a Service Payment Solutions Payments 186

SaaStr

JULY 6, 2022

This SaaStr Classic podcast episode features an interview with Mathilde Collin, the Co-Founder & CEO of Front. Investors, the Enterprise Space, and Sales Strategy. As Collin approached early fundraising for Front, her strategy was to raise money from angel investors. So how can you break into the market successfully?

Enterprise 213

Enterprise Sales Hiring Social Media Communication 213

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development.

Sales Hiring 237

Sales Hiring Sales Recruiting Interviewing Revenue 237

SaaStr

JULY 29, 2021

Do at least 20–30 customer interviews before you start writing too much code. At least, not until you have a brand. What you need until $20m ARR at least is more qualified leads, not brand strategy. Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Great at engineering. More here.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

SaaStr

NOVEMBER 8, 2022

As someone who grew Snowflake by 300% in the previous two years with a 0% turnover, you’ll want to hear his tactical strategies for those in leadership roles. . A company’s core strategy needs to focus on its customers and its people throughout the entire life cycle of each. . The Threads That Bind Customer and Employee Life Cycles.

Underperforming Technical Team 216

Underperforming Technical Team Technical Review Acquisition Company Culture 216

How To Buy Saas

AUGUST 8, 2023

Companies must create and implement effective college hiring strategies. Building a Strong Company Image Building an interesting workplace brand is the cornerstone of successful hiring on campus. Through webinars, workshops, and business presentations, you can connect with possible candidates and build a strong job brand.

Strategy 40

Strategy Social Media Interviewing Compensation 40

User Pilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. It starts from the moment a user has their AHA moment and continues until they become brand advocates.

SaaS Payments 65

SaaS Payments Strategy Payment Solutions SaaS 65

Buffer Resources

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn.

B2B 85

B2B Social Media Entertainment Company Culture 85

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Interview preparation template.

SaaS 95

SaaS Interviewing Pricing Market Research 95

Buffer Resources

FEBRUARY 5, 2024

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.    Why is dark social so important?   Why is dark social so important?

Social Media 98

Social Media Branding Engagement Strategy 98

Buffer Resources

OCTOBER 23, 2023

Use storytelling techniques to engage viewers In an interview with Jay Clouse, YouTuber Jenny Hoyos shared how she figured out how to consistently go viral, and her storytelling techniques play a huge role. Behind-the-scenes looks : Humanize your brand by offering a glimpse behind the curtain.

Social Media 128

Social Media Trends Engagement Branding 128

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies.

Scale 95

Scale Marketing Interviewing AI 95

Buffer Resources

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Listen intently.

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111