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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

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Making the jump from Customer Success to CEO with FranConnect’s Gabby Wong

ChurnZero

You understand the customer, and you understand the strategy. More and more people are hiring leaders, not for past experience, but for capability and capacity. We hire a third-party firm. That third-party firm does what they call IDIs, or in-depth interviews, to get a sense of the customer experience.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? Below, we’ve shared the transcript of Harry’s interview with Sam. We were hired into the same role, same start date, competed head to head. Harry Stebbings. Sam Taylor.

Scale 177
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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? . Your online community may become your first destination for interviewing company representatives, turning those answers into articles, and improving your organic rankings. #2

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

That question has been on Will Larson ‘s mind for a long time. For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better.

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

When I was a couple of years into my tenure at Oracle, I moved down to Latin America to Argentina, sight unseen actually, and built out a telesales group in Argentina and then later in Miami, hiring about 100 people from 11 different countries and that early building experience really whet my appetite. I came back to North America.

Scale 163
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!