Neil Patel

SEPTEMBER 25, 2020

You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience. Develop a High-Performing Social Media Strategy. Here’s what they’ll do: 1.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Neil Patel

OCTOBER 24, 2020

How to Find a Good Consultant – Getting the Interviewing Process Right. The only way that a good consultant can meet challenges and identify opportunities is when they have years of experience and expertise to create effective strategies. Spot knowledge gaps and weak points in strategy, and ask for alternatives.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Brand equity. Network effects (marketplace). A good idea is a good idea, after all. Customer data. Economies of scale.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

OpenView Labs

DECEMBER 16, 2019

An increase in competitiveness in the marketplace means candidates have more choices than ever. They want a product/service that’s doing something powerful. That’s why building your brand within the marketplace will be the key to cutting through the competitiveness. How to build a magnetic brand.

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Trends 53

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. FYI: Search ads can increase brand awareness by as much as 80%.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. Then, we’ll dive into some strategies to increase your page’s organic reach. It’s a social platform and your brand needs to have a human touch. Don’t Just Promote Products and Services. 20 Strategies to Boost Facebook Organic Reach.

Social Media 145

Social Media Software Review Branding Engagement 145

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Below, we’ve shared the transcript of Harry’s interview with Rachel. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Agnes Bazin.

SMB 185

SMB Scale Startup Marketplace as a Service 185

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. What type of CMO would Ryan bucket himself as; demand gen or brand? How does Ryan think about the relationship between the two? Ryan Bonnici.

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

SaaStr

JULY 9, 2019

However, back in 2013, in my previous career as a strategy consultant, I was doing a lot of work with telecoms companies in South Africa. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. So what do you have to do?

Scale 163

Scale Sales Recruiting Scaling SaaS Payments 163

Intercom, Inc.

JANUARY 16, 2020

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. Andrey explains why embracing the professional services sector in a unique way has paid dividends. We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. Andrey: That’s a great question.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. This interview originally aired as Episode 229 on April 29, 2019. Below, we’ve shared the transcript of Harry’s interview with Manny.

Scale 143

Scale Sales Hiring Construction Education 143

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. Launch Commit: Create a strategy for boosting awareness and acceptance of your product. You have to look at the marketplace and understand how people are actually finding their success. What kind of pricing strategies are they using?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

Backlinkfy

FEBRUARY 7, 2019

Research conducted by Opinium Research 1 indicates that 55% of IT SMEs in the UK said they would be more likely to do business with another company known for its inclusive employment strategies, which further strengthens the business argument for promoting diversity within marketing structures of companies.

Marketing 40

Marketing Technical Review Marketplace as a Service Social Media 40

SmartKarrot

AUGUST 22, 2022

What is their experience surrounding your brand like? VOC is often used in marketing, product development, sales, customer service, and management. Voice of the customer (VoC) is a process that helps companies understand what their customers want to improve their products or services. Why is VOC Important? contact-form-7].

Social Media 10

Social Media Scale Banking Marketplace as a Service 10

Neil Patel

APRIL 5, 2023

Competitive research tools help you capture detailed insights into your rivals’ strategies. Spying on your competitors can strengthen your position in the marketplace, but not without having three crucial factors in play: First, what are you looking for? Ubersuggest We all know how important backlinks are for a solid SEO strategy.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

SaaSX

FEBRUARY 26, 2020

Today’s digital marketplace is a vast and wild place. The following are our picks for the top five ways to get your channel partner strategy off the ground in 2020…and to keep it going well into the next decade. Take a cold, hard your marketing and sales strategies. It can get a little lonely out there. We’ve got you. .

Outsourcing Services 93

Outsourcing Services Strategy Underperforming Technical Team Technical Advisors 93

Sales Hacker

JUNE 23, 2020

Leah has been a pioneer for customer experience practices for the last two decades, focusing her work on putting customers at the heart of SaaS and service-based technology organizations. With limits on in-person meetings, it’s even more important to double down on your digital selling strategy. Our first sponsor is LinkedIn.

Scale 67

Scale Sales Hiring Technical Review Customer Success 67

SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. Below, we’ve shared the transcript of Harry’s interview with Rob. And there’s a lot of benefit to running a software as a service, in general.

SaaS Payments 254

SaaS Payments Scale Payment Services Payment Solutions 254

Sales Hacker

MARCH 2, 2020

Strategy and Process. This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Strategy and Process. Spear Selling.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Unbounce

JUNE 16, 2020

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Leadership must understand the risk and upside involved in having others represent your brand. Reseller Programs.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

OpenView Labs

JUNE 16, 2020

The best companies are tweaking sales systems, adjusting their go-to-market strategy and rediscovering customers’ needs as they evolve. Mark Cuban said it best: “How you treat your employees today will have more impact on your brand in future years than any amount of advertising, any amount of anything you literally could do.”.

Sales Hiring 54

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 54

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A brand-approved or -designated reseller who can sell digital products directly to consumers on behalf of the brand. Authorized reseller . Cross-sell.

Payment Methods 65

Payment Methods Merchant Services Payment Services Outsourcing Services 65

Intercom, Inc.

JULY 21, 2022

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. I’m recording the first in what I expect to be a series of interesting interviews.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

MAY 15, 2020

Where do most teams go wrong in implementing the role out of their CS strategy? Below, we’ve shared the transcript of Harry’s interview with Bridget or you can jump to the transcript of Michelle’s podcast. * How does Bridget think Maslow’s Hierarchy of Needs drives the roadmap for customer success? Harry Stebbings.

Sales Hiring 200

Sales Hiring Scale Technical Review Outsourcing Services 200

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.

VP of Engineering 153

VP of Engineering Sales Hiring Technical Review Development Team Review 153

Intercom, Inc.

AUGUST 30, 2018

Kate: I graduated with a graphic design degree in the late ’90s before there was anything like “user experience” and really got my start in graphic design, advertising, branding, and that kind of stuff. Vanessa: The second bucket is really just focused on the product strategy. What should I ask them?” What do I do?”

Scale 149

Scale Leadership Scaling Venture Capital 149

Sales Hacker

OCTOBER 7, 2021

You can also build your brand as part of this project and remove any alleged “imposter syndrome” (which many men have too, but it isn’t talked about as much). The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Chart Mogul

JUNE 25, 2020

For example, a journalist might interview you or write about your product updates or funding rounds. PR (done in the right way) will: Earn you media mentions, brand awareness, and high-quality leads. It makes it easier to pitch new guest posts and get clients for my content marketing services because I’ve built up this trust.

SaaS 101

SaaS Business Content Marketing Construction 101

SaaStr

MAY 14, 2023

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. web services. Next up, we’ve got Nicolas Dessaigne. Nicolas Dessaigne : Right. Nick : Pretty good? CEO of Algolia. Nicolas : Not a month.

Sales Hiring 230

Sales Hiring Sales Recruiting Scale Payment Methods 230

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. Below, we’ve shared the transcript of Harry’s interview with Karen.

Scale 179

Scale Underperforming Technical Team Investment Sales Hiring 179

Chart Mogul

JUNE 25, 2020

For example, a journalist might interview you or write about your product updates or funding rounds. PR (done in the right way) will: Earn you media mentions, brand awareness, and high-quality leads. It makes it easier to pitch new guest posts and get clients for my content marketing services because I’ve built up this trust.

SaaS 52

SaaS Business Content Marketing Construction 52

SaaStr

OCTOBER 30, 2020

Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms. What resources and team does one need to engage with an interactive content strategy? Below, we’ve shared the transcript of Harry’s interview with Randy. Harry Stebbings.

Scale 197

Scale Sales Hiring Marketplace as a Service Mobile 197

Intercom, Inc.

OCTOBER 24, 2019

Find the people who are 10-out-of-10 passionate about your product or service , because they will evangelize your brand more powerfully than you can do alone. This allows your community to help each other – and often to grow your product or service beyond what you might have imagined on your own.

Underperforming Technical Team 116

Underperforming Technical Team Interviewing Marketplace as a Service Investment 116

Intercom, Inc.

FEBRUARY 21, 2019

I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Ryan is constantly interviewing candidates , because if there’s someone out there who’s better than the current team he’s assembled, he wants them on that team. Ryan: Sure.

Education 123

Education Sales Hiring Software Review Sales Recruiting 123

Intercom, Inc.

MARCH 19, 2020

A key strategy for nurturing a community is to build with people, not for them. Can you elaborate a little bit for our audience about how exactly you guys work and what exactly are the services that you offer? So that clarity piece and then that capacity piece is how we really focus our services. Give up control. Bailey: Yeah.

Underperforming Technical Team 37

Underperforming Technical Team Interviewing Scale Investment 37