User Pilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. quality solutions.

SaaS 95

SaaS Interviewing Pricing Market Research 95

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? And, most importantly, infinitely stronger brands. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a brand marketing firm.

Sales Hiring 238

Sales Hiring Scale Startup Marketing 238

SaaStr

NOVEMBER 15, 2022

So those of us who know Vista Equity Partners (and many of you may not) think of it as one of the largest Private Equity firms buying SaaS companies. But I hadn’t really thought of them as a proxy for all SaaS companies until I saw the CEO’s interview from a few weeks back. Vista has a pretty broad look at SaaS.

Cybersecurity 310

Cybersecurity SMB Interviewing Enterprise 310

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed.

SaaS Payments 133

SaaS Payments Payment Solutions Merchant Services Software Review 133

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 138

Merchant Services Payment Services Outsourcing Services SaaS Payments 138

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. David Hershenson: About 20 years ago, I moved to San Francisco and interviewed with a little startup called salesforce.com, where there were less than 200 people.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

User Pilot

APRIL 30, 2024

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview. PMF, CSAT, and NPS surveys are vital for SaaS companies to conduct. User interviews are great for in-depth insights.

Interviewing 84

Interviewing Software Review Outsourced Development Trends 84

User Pilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. 9 use cases for customer analytics in SaaS: Test your onboarding flows with A/B testing. You’re at the right place.

Customer Lifetime Value 93

Customer Lifetime Value SaaS Underperforming Technical Team Retention 93

User Pilot

JANUARY 10, 2024

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. Choose the appropriate research method.

User Experience 95

User Experience Interviewing SaaS Underperforming Technical Team 95

User Pilot

MARCH 19, 2024

Some of the user research methods you can employ include user interviews, user surveys, usability testing , and observations. Measure your UX optimization efforts After implementing the changes, see how the following metrics improved: Customer satisfaction score : Are users enjoying an optimal user experience while using your SaaS product?

User Experience 92

User Experience SaaS AI Search Customer Lifetime Value 92

User Pilot

JANUARY 16, 2024

A review funnel is essential for every business, including your SaaS company. Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. In case of negative reviews , invite the customer to a one-on-one interview to learn more about their problems and try to fix them.

Systems Review 98

Systems Review Scale SaaS Branding 98

SaaStr

JULY 7, 2023

Good enough to do well, make good money, and add real value in SaaS. And it particularly appealed to SaaS execs because everyone knows Gong. But … here it is: Don’t Actually Take That SaaS Job Unless You Truly Know the Product First. You can interview. I don’t know them well enough. But I do know they are good.

Marketing 232

Marketing Sales Interviewing Enterprise 232

User Pilot

JANUARY 23, 2024

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Test and refine the positioning based on customer feedback and key metrics.

Strategy 52

Strategy SaaS Healthcare Software Review 52

User Pilot

APRIL 17, 2024

Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. User interviews : User interviews and focus groups are not as easy to execute as surveys, but they offer detailed, qualitative feedback. Business : $80/month. Scale : $171/month. Hotjar’s pricing.

AI Search 82

AI Search Social Media Cross-platform App Design (Application) Systems Review 82

SaaStr

JULY 29, 2021

Q: What are the top 20 pieces of advice for building a successful SaaS startup? Do at least 20–30 customer interviews before you start writing too much code. It just takes that long in SaaS and B2B, nine times out of ten. At least, not until you have a brand. A bit more here. Great at engineering. Great at marketing.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

SaaStr

JUNE 13, 2021

Revolution in eCommerce Marketing: A Deep Dive with CEO Andrew Bialecki” One of our favorite interviews, talking about Klaviyo broke out in what seemed a crowded and mature space (email marketing). #4. “Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them” Another SaaS Classic.

Scale 226

Scale Interviewing Enterprise Engineering 226

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. Whether that is brand awareness, lead generation, or sales, your chosen framework should align with the objective. When crafting your message, you must also note that the message will define how your brand is perceived.

Product Marketing 92

Product Marketing Marketing Social Media Scale 92

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. Now let’s go over five examples of product experience strategies for SaaS: Personalize product experiences based on customer feedback for quicker value realization.

Strategy 88

Strategy Customer Lifetime Value Onboarding User Experience 88

SaaStr

DECEMBER 14, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CMO of Google Cloud, Alison Wagonfeld.

Cloud 241

Cloud Scale AWS AI 241

SaaStr

MAY 31, 2021

I’ve also invested in 24+ next-generation SaaS companies, mostly successes, and had a chance to watch and learn from them as well, with a new lens. The skills I’ve learned are 90%+ transferrable to this generation of SaaS companies. And in 2018, the bar for great SaaS and enterprise software is higher than ever.

Sales Recruiting 325

Sales Recruiting Sales Hiring Scale Branding 325

OpenView Labs

NOVEMBER 9, 2021

Once dominated by relationships, sales today (especially SaaS sales) are equally propelled by technology. Interviewing / Hiring Your Sales Team. You may also want to consider some new interview approaches, all of which we outline in this article. Scaling SaaS Sales. SaaS Sales Channels & Methodologies.

Scale 91

Scale Sales Hiring Scaling Technical Review 91

User Pilot

DECEMBER 13, 2023

This translates into higher customer satisfaction and brand loyalty. Graphic designers – focusing on the aesthetics of the product, they work to create visually appealing and consistent UIs that align with product branding. Interview them to find out what their high-level objectives are and how they measure success.

Strategy 85

Strategy Underperforming Technical Team User Experience SaaS 85

Buffer Resources

FEBRUARY 14, 2024

Listen to it here Creators are Brands If you want to elevate beyond “just” content creator status, Creators Are Brands is a podcast hosted by Tom Boyd that offers actionable insights on how creators can build their brands online. 

Social Media 94

Social Media Entertainment Entrepreneurship Interviewing 94

Tom Tunguz

OCTOBER 21, 2014

Bill Macaitis, the former CMO of Zendesk, articulates how a SaaS marketing team should operate better than anybody else I’ve met. At a recent Point9 conference, Bill outlined the 9 marketing disciplines of great SaaS companies and how they fit together to create a marketing powerhouse. Ops & Analytics Team.

Scale 193

Scale Marketing Growth Hacking SaaS 193

Buffer Resources

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Listen intently.

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

User Pilot

MAY 1, 2024

In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. Improve customer acquisition : Delighted users become advocates for your brand. In most SaaS companies, the product management team includes product managers, product marketers, and UX designers.

Customer Lifetime Value 84

Customer Lifetime Value User Experience Retention Scale 84

SaaStr

JULY 6, 2022

Founding a SaaS company is already a significant challenge for any entrepreneur, but targeting the enterprise space can be an entirely different beast. This SaaStr Classic podcast episode features an interview with Mathilde Collin, the Co-Founder & CEO of Front. So how can you break into the market successfully?

Enterprise 218

Enterprise Sales Hiring Social Media Communication 218

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Inspiration and lessons on scaling a SaaS business can come from many different sources.

Scale 249

Scale Sales Hiring Scaling B2B 249

SaaStr

JANUARY 6, 2021

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. Reply back and I’ll put together a list. — Jason BeKind Lemkin (@jasonlk) January 4, 2021. More on this opportunity here.

Sales Hiring 325

Sales Hiring Scale Payment Solutions Payments 325

SaaStr

SEPTEMBER 17, 2020

Director+ of Sales at Slack / Zoom / DropBox / Pick Your Brand Name SaaS Company. Really, only a subset are — at least in the context of jumping into a VP of Sales role at a SaaS start-up. You’d be shocked how many “directors” and “VPs” at bigger SaaS companies that are in “sales” don’t have a quota to hit. Or just lucky?

Sales Recruiting 298

Sales Recruiting Sales Hiring Sales Interviewing 298

OpenView Labs

MARCH 6, 2020

In B2B SaaS, product positioning is the market fit part of finding product-market fit (the first step before ensuring product-market-price fit ). But if you’re creating a new B2B SaaS product, odds are you’re filling a brand-new need you see in the market—or a unique mixture of needs. Yes, it sounds daunting.

Branding 52

Branding Interviewing B2B Market Research 52

User Pilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? Segment active customers for product interviews and inactive ones for re-engagement campaigns. When customers feel understood and valued, they are more likely to stick with a brand. A modal-interview invite. How to create segments.

Payment Features 91

Payment Features Interviewing Software Review Technical Review 91

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies.

Scale 95

Scale Marketing Interviewing AI 95

SaaStr

DECEMBER 6, 2021

More and more SaaS companies are going public, but we often don’t get an inside look at what that process is like. For example, Pagey, our mascot, ended up videobombing me during an interview with CNBC. For PagerDuty, ours were winning enterprise deals and becoming a $1 billion revenue SaaS company. What comes next?

DevOps as a Service 236

DevOps as a Service Scale Cloud Interviewing 236

Natalia Luneva

JUNE 2, 2021

I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . 10 SaaS online event marketing examples. It doesn’t matter what niche your SaaS company is in. The purpose was education, expanding our brand, and adopting a different format to do so. The SaaS niche is overwhelmed.

Scale 105

Scale SaaS compliance Education 105

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Their challenges and pain points. An example is shown below.

B2B 87

B2B Underperforming Technical Team B2C Scale 87

Chart Mogul

JULY 28, 2021

Jenna Wyer, VP of Partnerships and Head of Payments at Recurly, joins me on this week’s episode of SaaS Open Mic. Jenna Wyer , VP of Partnerships and Head of Payments at Recurly , joins me on this week’s episode of SaaS Open Mic. We discuss what it takes to build a successful partnership program.

Payment Solutions 72

Payment Solutions Payments SaaS Interviewing 72