Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? So be wary of hiring generic B2B reps into your early-stage, complex vertical B2B SaaS.

Sales Hiring 281

Sales Hiring Sales SaaS B2B 281

SaaStr

DECEMBER 14, 2023

Lower interest rates lead to SaaS multiple reflation, likely during 2H’24 It’s not clear how truly tight the link is between interest rates and SaaS multiples, but the overall correlation is clear. Lower inflation and the fed lowering interest rates should lead to an expansion of SaaS multiples.

Scale 262

Scale SaaS AI Innovation 262

User Pilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Onboarding Social Media Development 98

SaaS Metrics

JULY 11, 2022

Many companies have already embraced this trend, and SaaS businesses are no exception. The post 9 Effective Online Marketing and SEO Tips for SaaS Brands first appeared on SaaS Metrics. Today we will look.

Branding 98

Branding Marketing SaaS Trends 98

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The good news is if you get anywhere at all in SaaS in the early days, you’ll have a handful of customers. In fact, most of us have. Because SaaS compounds. No real Mini-Brand until early 2007.

Branding 286

Branding Scale Innovation Enterprise 286

SaaS Metrics

JULY 5, 2023

White labeling in the SaaS industry refers to buying generic/unbranded software and reselling it under a different brand name. Read more The post White Label SaaS: Building Your Brand with Customizable Solutions first appeared on SaaS Metrics.

Branding 52

Branding SaaS Cloud Software 52

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 130

Branding Startup Software Sales Recruiting 130

SaaStr

NOVEMBER 24, 2023

(And yes, I know we can argue Databricks is neither really Cloud nor really SaaS. I’d argue that doesn’t much matter — its comparables are the Cloud and SaaS leaders). And Both, Importantly, With Strong Brand Names (Even in Consumer, With Canva). But for purposes of IPOs, tech multiples, etc. We’ll see.

Cloud 279

Cloud SaaS Enterprise Branding 279

SaaStr

NOVEMBER 8, 2022

You know what’s back in fashion today in SaaS? And that’s a lot rarer in SaaS. But so many SaaS leaders aren’t really profitable at $1B ARR even, Why not? And it’s not just public SaaS companies that are often struggling to get profitable. I’m an investor in maybe 30 SaaS startups. So is SaaS cursed?

Scale 289

Scale SaaS Banking AWS 289

SaaStr

DECEMBER 26, 2023

Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? This is why SaaS start-ups often are so proud of their “amazing” conversion rates before they hire a real VP of Demand Gen. But sometimes, as your brand grows and you get better at marketing, you’ll attract more general passers by. Even that’s a lot.

Scale 238

Scale Startup Sales Hiring SaaS 238

SaaS Metrics

SEPTEMBER 28, 2023

The Imperative of Branding in the Health Sector The Role of Branding in. Read more The post Crafting a Wellness Brand: Why Health Startups Need a Branding Agency first appeared on SaaS Metrics. Having such a big market, how can health startups hack a niche for themselves?

Branding 52

Branding Startup Metrics SaaS 52

SaaStr

DECEMBER 16, 2023

Dear SaaStr: What Are The Top 10 Things to Know Before Starting a SaaS Company? It takes 7–10 Years in SaaS to Get Anywhere. And 99% of SaaS companies will need 7–10 years to get to $100m ARR and beyond. You have to hire so many functions in SaaS – VPS, VPM, VPP, VPCS, VPE, etc. Don’t be blinded by brands.

Part-Time VPE 226

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 226

SaaStr

NOVEMBER 7, 2023

Dear SaaStr: Can great SaaS salespeople seamlessly switch between industries? Only the very best reps that have sold sales or marketing tools, which are very similar to the tools they use every day already, can sell vertical saas or developer tools. Sales is always hard, but it’s just very different at a top brand.

Sales Hiring 180

Sales Hiring Sales SaaS SMB 180

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. For companies in the Software as a Service (SaaS) industry, this is particularly true. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Sales Enablement, SaaS and Growth

JUNE 5, 2017

While leveraging data is both important and smart, I increasingly find myself wondering if we, as SaaS marketers are overlooking the human dimension of marketing in favour of what’s easy to track, analyse and optimise. By almost any measure Coca-Cola, Apple and Nike , three well-known and loved companies have crafted successful brands.

Branding 112

Branding Outsourcing Services Investment SaaS 112

FastSpring

NOVEMBER 9, 2023

Looking to join SaaS founders and tech enthusiasts who are discussing the most innovative trends for SaaS companies? If so, join FastSpring at the SaaS North November 15-16th! Since 2016, SaaS North has been recognized as THE Canadian hub for rapidly-scaling SaaS founders and their teams.

Merchant Services 151

Merchant Services SaaS Payments Payment Methods Payment Services 151

SaaStr

AUGUST 5, 2021

We all know times are good in SaaS and Cloud — but just how good? It really is almost everyone at SaaS that is at scale and has a winning brand. Some public SaaS companies that are less competitive than they used to be (e.g., It’s not just the Best of Times in SaaS. It’s not quite everyone.

SaaS 338

SaaS AWS Cloud Scaling 338

SaaStr

JUNE 29, 2023

SaaS buying has changed. As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. SaaS Market Snapshot In Q1 of 2023, Vendr gathered data on SaaS Spending and yielded some pretty interesting results.

VP of Engineering 247

VP of Engineering Trends Cybersecurity Sales Hiring 247

SaaStr

JANUARY 17, 2021

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. But I’ve now looked into almost 20 SaaS companies that stalled out somewhere in the $20m-$40m ARR range. But once you have a brand, one way or another, the leads come.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

JULY 16, 2022

Because I don’t think Initial Traction is at all nebulous in SaaS — and I think it occurs earlier than many think. Well it means two things: >> First, that your SaaS product’s customer base (and revenue) is compounding. And that’s where the power and leverage is in SaaS. >> But Trust Me.

Scale 267

Scale Venture Capital SaaS Branding 267

SaaStr

NOVEMBER 5, 2021

The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. Critical to adjust Magic Number for SaaS businesses with lower gross margins. SaaS businesses with hardware or telecom or other components that have true fixed costs need a higher Magic Number to cover those costs.

Scale 268

Scale SaaS Acquisition Benchmarks 268

SaaStr

JANUARY 2, 2023

My first year with no brand new investments, only follow-ons. The post SaaStr Fund: Looking to Fund 2-4 Great SaaS Companies in 2023 appeared first on SaaStr. Some of my top investments at seed stage include Pipedrive, Salesloft, Front, Talkdesk, Algolia, Gorgias, Greenhouse and more: But 2022 was a quiet time. So we’re behind.

SaaS 259

SaaS Investment Startup Branding 259

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. However, SaaS can actually help businesses meet these challenges.

B2C 230

B2C Scale Marketing Sales Hiring 230

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The post Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? I’ve lived it. It’s not as complicated or as hard as it sounds. It’s OK you are doing something different. But someone else out there is selling a product to at least similar buyers.

Pricing 196

Pricing B2B Scale SaaS 196

SaaS Metrics

JUNE 16, 2023

Read more The post The Importance Of A Strong Brand Image first appeared on SaaS Metrics. With time tastes and choices of people enhanced so the gifting scheme has also been revolutionized and people execute.

Branding 52

Branding Metrics SaaS 52

SaaS Metrics

AUGUST 16, 2023

In today’s digital age, brand image is everything. With consumers being bombarded by advertisements and content on a daily basis, it’s crucial for brands to stand out and make a lasting impression. Read more The post 8 Ways of Using Stock Photos To Elevate Your Brand first appeared on SaaS Metrics.

Branding 52

Branding Advertising Metrics SaaS 52

SaaS Metrics

MARCH 15, 2023

Read more The post What is the best cue brand? first appeared on SaaS Metrics. Unlike traditional wooden cues, these modern cues are designed to be lightweight and durable, making them a popular choice for both amateur and professional players. The use of composite materials also allows more control over the.

Branding 52

Branding Metrics SaaS 52

SaaStr

NOVEMBER 28, 2022

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads. All paid marketing is expensive in SaaS. Don’t overindex on any individual campaign or initiative. Let me dig in a bit.

Scale 224

Scale Scaling Marketing SaaS 224

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Branding 124

Branding Social Media Marketing Strategy 124

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is making conversational marketing a success? Businesses are still using email marketing, social media marketing, even PPC ads for their SaaS. We even have separate posts on SaaS sales funnel , SaaS lead nurturing , and Facebook ads strategy.

Marketing 313

Marketing SaaS Social Media Customer Support 313

Kalungi

MARCH 1, 2023

Why brand colors matter Your brand colors are an integral part of your brand. They are a crucial component in how you communicate your brand story and cultivate brand recognition and associations.

Branding 52

Branding B2B SaaS Communication 52

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. And, most importantly, infinitely stronger brands. Yes, Box is SaaS. Hiring a brand marketing firm. Hiring a B2C marketer for SaaS. I’m even making a few myself again.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

APRIL 15, 2021

For someone just starting out in SaaS sales (entry-level Salesforce in November), what are your tips to accelerate growth/ability in early stages? A few thoughts to excel as someone new to SaaS sales: Really learn the product cold. In SaaS sales, you can be a bit. As fundamentally as you can. Work harder than the next “guy”.

Sales 360

Sales SaaS Startup Branding 360

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Accessibility features are making UX design more inclusive.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

Kalungi

JANUARY 3, 2023

Branding breathes life into a company. Your brand tells a story of who you are and what you stand for as a business. Branding is so much more than just a logo, it’s how potential and existing customers feel about you and your products/services and is an essential component of your B2B SaaS design strategy.

Branding 52

Branding B2B Strategy SaaS 52