FastSpring

APRIL 6, 2022

The first was about conversion optimization (CRO) for SaaS and software. You can find that interview here ). . Here’s the full recording: Note: FastSpring helps thousands of SaaS and software companies increase revenue throughout the customer lifecycle — not just during checkout.

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Interviewing Churn Software SaaS 116

Kellblog

AUGUST 24, 2021

I recently gave a presentation at SaaSBoomi , an India-based SaaS founder community, which was structured as an interview by Freshworks social media evangelist Jayadevan P K (aka, JPK). In the interview I answer the following questions: How do you look at ARR (Annual Recurring Revenue) and its relation to the valuation of a company?

Interviewing 129

Interviewing Metrics Social Media SaaS 129

SaaStr

JUNE 22, 2023

More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Picking cofounders that aren’t as committed. More here: A Simple Commitment Test For You And Your Co-Founders – SaaStr Not doing enough potential customer interviews. More here: Planning to Do a SaaS Startup? That’s tough.

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SMB SaaS B2C Interviewing 234

SaaStr

JANUARY 5, 2024

Getting Outbound off the Ground in the Early Days Whatever stage your company is in, you can map wherever you are to outbound and use this article to either create, scale up or improve your outbound SaaS sales. It’s usually a simple interview with a hiring manager screen first and then an actual interview panel.

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Sales Hiring Sales Recruiting Scale Outbound Sales Team 253

SaaStr

DECEMBER 30, 2022

Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. They don’t do enough interviews, meet enough potential customers, do enough work, etc. You need an MSP, not an MVP in SaaS.

SaaS 248

SaaS Market Research Interviewing Content Marketing 248

User Pilot

AUGUST 21, 2023

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. How would you manage a team that works across time zones and remotely?

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Interviewing Underperforming Technical Team Management Sales Hiring 82

SaaStr

JUNE 4, 2023

It’s time to do them again: First, have the best VP in that role you know interview the VP candidate you want to hire. Have the best CRO you know interview your potential VP of Sales. Ok so what do you do? A few thoughts. We used to do these things. The best CMO your VP of Marketing candidate. appeared first on SaaStr.

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Sales Hiring SaaS Interviewing Startup 235

SaaStr

JUNE 2, 2019

The post What would be your top 3 questions for a customer success manager interview ($1M ARR/enterprise SaaS)? When you visit customers, what sort of agenda do you like to use? View original question on quora. appeared first on SaaStr.

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Interviewing Customer Success Enterprise Management 165

Zuora

AUGUST 24, 2020

Steve Cakebread is the “OG” SaaS CFO. The post SaaS Origin Stories: An Interview with Legendary CFO Steve Cakebread appeared first on Zuora. The man who took Salesforce, Pandora and Yext public is also the author […].

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Interviewing SaaS 89

OpenView Labs

JANUARY 8, 2021

Great interview questions tell you who a person is, what motivates them, how they think and solve problems, and what they’d be like as a teammate. To help us all conduct better interviews, we asked some of the smartest leaders in SaaS to share their favorite questions. More wisdom from SaaS leaders.

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Interviewing Underperforming Technical Team SaaS Scale 75

SaaStr

MAY 2, 2023

So there’s no doubt things are a bit harder for everyone in SaaS and Cloud right now. SaaS spend is still growing. They see overall SaaS spend still growing a very healthy 18% in 2023 to almost $200 Billion Worldwide in 2023. The post Gartner: SaaS Will Still Grow 18% in 2023 to $200 Billion Worldwide.

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Azure AWS Cloud SaaS 210

User Pilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. In this article, we will examine what an effective SaaS UX design is, why it’s important, and the best practices to produce a well-crafted design that works. What is SaaS UX design?

SaaS 101

SaaS Interviewing User Experience Onboarding 101

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. Sam just finished 18 months at Founders Fund after joining in mid-to-late 2022.

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Sales Hiring Sales Recruiting Scale Headcount 259

SaaStr

DECEMBER 15, 2023

For the first time ever in 2024, SaaStr is hosting its first Demo Day – a completely live, digital event that will bring the global SaaStr community together with the brightest innovators in SaaS for the inaugural Demo Day on Tuesday, January 30th. We have limited space for a handful of Gold sponsors to host 15-minute demos.

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Scale Interviewing Trends Innovation 246

SaaStr

MAY 4, 2022

Roughly — very roughly — you want to be multiproduct in SaaS by the time you have 10,000 customers. So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? For enterprise, this could be $300m-500m in ARR.

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Scale SaaS SMB Scaling 256

User Pilot

MAY 1, 2024

You can perform a needs analysis using various methods, such as user feedback surveys, focus groups, and interviews. User interviews Interviews help you engage in one-on-one conversations with existing, new, and potential users. Usability testing can also come in handy. Also, you can use them for market research and validation.

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SaaS Interviewing Development User Experience 73

SaaStr

FEBRUARY 5, 2021

Q: What are some advice for people who want to create a SaaS startup? A bit more here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr. Do at least 20 potential customer interviews. A bit more here: Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule.

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Startup SaaS Interviewing Market Segmentation 261

SaaStr

MARCH 11, 2024

They’re Late Many will challenge me here, but if they’re late to the interview, they’ll be late to customer calls, too. They Can’t Sell You This Pen I don’t know if these days, a sales rep has to come to the first interview being able to do a strong sales demo of your sales product. That’s fine.

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Sales Hiring Sales Interviewing compliance 234

SaaStr

FEBRUARY 12, 2024

With “SaaS” about $200 Billion of that. Most of you are, in fact: According to our latest unscientific but directionally correct survey of over 2,000 SaaS execs, 64% of you are growing your sales team in 2024. I bet you get an interview. And so many of you in fact are, well … hiring.

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Sales Hiring Scale Sales Interviewing 269

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Yes, Box is SaaS. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a B2C marketer for SaaS. That’s not you.

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Sales Hiring Scale Startup Marketing 363

SaaStr

OCTOBER 23, 2020

Q: What are the challenges that a SaaS business owner must overcome to be successful? Yet, in SaaS it generally takes 2 years to iterate, iterate, iterate and get to a true MSP — a Minimum Sellable Product. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr. Can you fund it?

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SaaS Interviewing Engineering Startup 261

SaaStr

JANUARY 31, 2022

Traction and Boast co-founder Lloyed Lobo and Jason Lemkin caught up on how to really scale your SaaS company 10x in a deep-dive here: We deep dive on: How to get from $10m to $100m ARR even with so-so growth. When to quit in SaaS, and when not to. Why you don’t do enough interviews. And so much more!

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SaaS Interviewing Branding Scaling 204

SaaStr

JANUARY 9, 2024

So much has changed the past few years on the people side in SaaS and tech. The other day I interviewed yet another other great AE who had recently become a Director of Sales. I interviewed several seasons VPs of CS in the past 12 months that didn’t believe in this. Ask in the interviews. Let’s get back to basics here.

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Sales Hiring Interviewing Startup Customer Success 250

User Pilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback.

SaaS 95

SaaS Interviewing Pricing Market Research 95

SaaStr

FEBRUARY 26, 2024

Where SaaS Meets AI SaaStr AI Day will be a completely immersive, live digital event for Founders and Revenue Leaders to explore the intersection of where SaaS Meets AI and the intersection of the two. We’ll bring the global SaaStr community together with the brightest innovators in SaaS for the inaugural AI Day.

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AI Artificial Intelligence Social Media Innovation 210

User Pilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. Moreover, this helps define who the relevant stakeholders are in case you need to conduct any stakeholder interviews. You can also invite users for interviews. SMART goal-setting framework. Design a user survey with Userpilot.

Software Review 92

Software Review SaaS Interviewing User Experience 92

Kellblog

MARCH 25, 2021

Well, we just finished the first episode (“ Dave interviews Thomas “) of our Enterprise SaaS Product Power Breakfast series and wow, was it crazy. So, we’re going to try it again next week with Episode #2: Thomas Interviews Dave. (TLDR — Link to Episode #2 , Thursday, April 1st at 8 am pacific.).

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Interviewing Technical Cofounder CTO Enterprise 55

User Pilot

NOVEMBER 5, 2023

We also give you a bunch of tips on how to implement it in your SaaS. By delivering valuable products that meet user expectations, SaaS organizations can better retain customers and increase their lifetime value. This helps SaaS companies understand how well the product satisfies user needs in comparison to its competitors.

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Management Scale Customer Lifetime Value SaaS 90

SaaStr

FEBRUARY 9, 2024

And in fact, about 90% of SaaS companies that IPO still have their founder as CEO : SaaS CEOs That Go The Distance, To IPO … Tend To Be Founder-CEOs (Updated) Ultimately I see only one problem with founder CEOs: If they can’t constantly recruit, and recruit again, and recruit again , a world class management team.

Scale 261

Scale Interviewing Engineering Content Marketing 261

User Pilot

APRIL 8, 2024

If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams.

Strategy 75

Strategy Business SaaS Customer Lifetime Value 75

FastSpring

AUGUST 19, 2022

According to an OpenView survey, by 2023, 56% of SaaS companies will be using or expecting to test usage-based pricing, which they define as “a pricing model that enables customers to pay for a product according to how much they use it.”. SaaS pricing is tough to optimize. Here’s my take on it in a nutshell: ? Why Is UBP Trending?

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Pricing SaaS Technical Review Forecasting 140

SaaStr

AUGUST 22, 2023

Double-down on your market understanding, research, and customer interviews. More here: Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule. #3. 12 months is almost never enough in SaaS to get to a great product “enough” customers pay for. Give yourself 24 months to get to a Minimum Sellable Product.

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Interviewing Market Research Business Model Startup 225

User Pilot

JANUARY 9, 2024

This article explores the differences between primary and secondary users in SaaS UX design and provides strategies for identifying them for your product. This could be through primary research methods like surveys and interviews or secondary research methods like product usage data collection. Surveys : These are written interviews.

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SaaS User Experience Interviewing Data 83

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed.

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SaaS Payments Payment Solutions Merchant Services Software Review 133

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

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Merchant Services Payment Services Outsourcing Services SaaS Payments 138

SaaSX

NOVEMBER 15, 2020

This article should really be titled, “How to interview a product manager (if you aren’t a product person) “ Because customer success, marketing, sales, support, and other operational roles are key stakeholders in a SaaS organization they are often called into the interview process for product managers.

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Interviewing Management Sales Hiring Scale 59

Incredo

APRIL 8, 2020

And SaaS companies aren’t exceptions. Did your SaaS company launch any special campaign to support its community or customers during coronavirus? The post Marketing During Coronavirus: 8 Ways SaaS Companies Reacted to the Pandemic appeared first on Incredo. Let us know and we may include your initiative in our post.

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Sales Recruiting Travel SaaS Sales Hiring 269