Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 118

B2B Technical Advisors SaaS Payments Underperforming Technical Team 118

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. David Hershenson: About 20 years ago, I moved to San Francisco and interviewed with a little startup called salesforce.com, where there were less than 200 people.

Branding 81

Branding Technical Review Underperforming Technical Team Sales Hiring 81

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. 7 Tips to get 7,000 Customers.

Scale 253

Scale Sales Hiring Sales SMB 253

User Pilot

APRIL 19, 2024

You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. Applying insights from market research to product development and marketing strategies can significantly enhance business growth. These choices can make or break your SaaS company.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. How Clearcalcs improved user activation with Userpilot.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 57

B2B Technical Advisors SaaS Payments Underperforming Technical Team 57

User Pilot

JUNE 20, 2023

Obtaining (and acting on) users’ opinions of your product through user feedback and interviews and more. Satisfied customers are loyal customers who will stick to your brand and continue doing business with you. More importantly, loyal customers are eager to speak about your brand to others. What is user trust?

Payment Methods 98

Payment Methods SaaS Payments Strategy Payment Services 98

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Customers turn to your brand because they have a goal and they see you as the potential solution. Creating user segments in Userpilot.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

User Pilot

JUNE 30, 2023

By collecting and analyzing feedback through VoC surveys, SaaS businesses can gain valuable insights about customers. This data allows product managers to make more informed product development and roadmap planning decisions. Why are voice of customer surveys important? What are the different techniques to collect VoC data?

Scale 98

Scale Software Review Underperforming Technical Team Social Media 98

User Pilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. If you can find buyers at this stage, you’re onto something.

Underperforming Technical Team 104

Underperforming Technical Team Sales Recruiting Social Media Market Research 104

Totango

OCTOBER 20, 2022

Hiring team members with the right customer success manager skills is critical for the effectiveness of your CS team and strategy. We’ll cover these below, along with five best practices to follow when bringing a new customer success manager aboard your team. What Is a Customer Success Manager (CSM)?

Sales Hiring 93

Sales Hiring Customer Success Sales Recruiting Technical Review 93

Natalia Luneva

JANUARY 13, 2021

Existing customer renewal is a high priority for 59% of SaaS companies and a medium priority for 27%. This article will answer the main questions that SaaS founders and market ers have about losing SaaS customers, in other words, user churn: What is SaaS churn definition and why lowering it matt ers?

SaaS Payments 105

SaaS Payments Payment Methods Churn Payment Services 105

User Pilot

MAY 30, 2023

User interviews Website analytics Product analytics , and more. Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies. As a result, one of its primary customer personas is a Product Manager from a B2B SaaS company. Then, create user segments around these similarities.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

FastSpring

DECEMBER 8, 2022

I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization. Highlights from Our Conversation Where Should SaaS Companies Localize [2 min clip] David walked through a step-by-step process to assess where SaaS and software companies should consider localizing.

Payment Methods 78

Payment Methods Payment Solutions SaaS Payments Software Review 78

Sales Hacker

AUGUST 11, 2023

I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand. This week I sat down and interview the VP of Sales at Crunchbase , Ang McManamon. She is currently the VP of Sales at Crunchbase, where she leads a high growth team out of New York City. Grit is a must-have.

Scale 64

Scale Leadership Sales Hiring Sales 64

User Pilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Get your free Userpilot demo today! Source: G2.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But really excited about this interview. Jump to video.

Scale 150

Scale Sales Payment Methods Merchant Services 150

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

Neil Patel

SEPTEMBER 28, 2020

You’re running a SaaS business, focus your attention on reducing churn and increasing MRR. Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Brand content. A great agency asks probing questions that may seem simple, dumb, or unimportant at first.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Subscribe to the Sales Hacker Podcast. Great author.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

SaaStr

JANUARY 28, 2020

And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. This is the best of times in SaaS, right? We wrote a book together. Aaron : Yeah. Maria : Yeah.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

FastSpring

JANUARY 26, 2024

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level. But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.” And much more!

Customer Success 157

Customer Success VP of Engineering Payments Payment Methods 157

OpenView Labs

JANUARY 19, 2022

This also means that the typical go-to-market playbook SaaS experts used to follow (below) isn’t as relevant as it used to be. Based on interviews with B2B SaaS experts who have built and scaled product-led businesses, we designed a new user journey. This is covered in-depth in the Developer Go-To-Market-Playbook. .

Scale 72

Scale Underperforming Technical Team Sales Hiring Marketing 72

Sales Hacker

APRIL 5, 2022

If you missed episode #202, check it out here : Insights into Founding a Fully Remote SaaS Company with Tom Lavery. Winning bigger deals without brand recognition [18:11]. Good companies vs. bad companies [22:48]. So let’s listen to our sponsors, and then we’ll get right into the interview with Andy Paul.

Scale 80

Scale Sales Underperforming Technical Team Compensation 80

SaaStr

NOVEMBER 16, 2020

In Today’s Episode We Discuss: * How did Andy make his way into the world of SaaS? Why does Andy think the seat-based pricing model in SaaS will die? What does it take to scale a sales team successfully? How can one determine a closer in the interview process? What are the downsides of it? Harry Stebbings. Andy MacMillan.

Sales Hiring 190

Sales Hiring Scale Leadership Technical Review 190

SaaStr

APRIL 16, 2020

In Today’s Episode We Discuss: * How Carolyn made her way across the pond from Head of US Communications at Orange to GM of Method in SF to then playing a key role in the marketing team at PagerDuty? * How does PagerDuty think about brand marketing? In terms of tone, what is the right tone to approach the broader team with?

Scale 179

Scale Underperforming Technical Team Leadership Branding 179

Baremetrics

JULY 31, 2018

In one interview he said , “I’m not a tech guy. Here’s how we’ve streamlined our customer feedback processes at Hubstaff, helping us grow to serve over 7,000 teams around the world. Many of those initial conversations turn into support-related queries that our team can easily pick up and handle. Better acquisition.

Underperforming Technical Team 95

Underperforming Technical Team Business Technical Review Onboarding 95

OPEXEngine

DECEMBER 28, 2021

If you wonder how efficient your interview structure is, implement the right KPIs to track candidate satisfaction. Nevertheless, both help you improve decision-making, team performance, and business success. Thus, every team member could have their own interpretation of excellence. The Consequences of Not Tracking KPIs.

SaaS 40

SaaS Scale Underperforming Technical Team Interviewing 40

Outseta

SEPTEMBER 11, 2017

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Soren: This was 2003, and I was working as Head of Business Development for a web engineering company in Boston. The company is focused on “putting the math behind advertising for data-driven, profitable results.”

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

User Pilot

APRIL 8, 2021

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software , you probably won’t be in business very long. Through analyzing customer data, SaaS companies can create better product experiences for their users. We live in an era of big data. Well, if so, you’re certainly in a minority!

Payment Solutions 52

Payment Solutions Software Review SaaS Payments Software 52

SaaStr

MARCH 20, 2020

Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Below, we’ve shared the transcript of Harry’s interview with Rachel. Before Slack, Rachel spent four years at LinkedIn, where she led the product marketing team for content experiences. Loving our podcast content?

SMB 179

SMB Scale Startup Marketplace as a Service 179

SaaStr

MARCH 26, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Know who is the foundation of your product and build your product for that user (in Stripe’s case, developers). Dare I say SaaS.

Scale 152

Scale Payment Services Payment Methods Scaling 152

ProfitWell

FEBRUARY 11, 2020

We also have an episode of our series Protect the Hustle , during which Patrick interviews former Netflix culture pro Patty McCord, which preaches just the same. In a similar realm, we found an episode of Escape Velocity by our friend Dan Martell , on helping leaders get team feedback—all in the name of faster growth.

Sales Recruiting 40

Sales Recruiting Underperforming Technical Team Interviewing Scale 40

SaaStr

JULY 8, 2020

350: Neha Sampat is the Founder and CEO @ Contentstack, a modern content management system bringing business and tech teams together to deliver personalised, omnichannel experiences. What are the counter-intuitive strategies Neha has found work when it comes to motivating remote teams? * Harry Stebbings. Neha Sampat. You should be.

Scale 200

Scale Technical Review Technical Advisors Sales Hiring 200

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Lessons learned from scaling a team. It has been a year of extraordinary growth at Intercom.

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

SaaStr

JUNE 14, 2019

Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. In Today’s Episode We Discuss: * How did Dave make his way into the world of SaaS over 20 years ago? Does Dave agree that if the money is on the table founding teams should take it?

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141