Trint

OCTOBER 6, 2021

Astute businesses have noticed this trend, and we see more marketing teams produce their own podcasts. Brand building and awareness Podcasts provide a powerful medium to showcase your expertise to your target audience. If it is the right move for your business, but you have no idea where to begin creating one, we have you covered.

Business 130

Business Social Media Interviewing Education 130

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 89

Branding Social Media Consulting Content Marketing 89

Buffer Resources

MAY 24, 2023

I tried hosting IGTV interviews with female founders but quickly realized that many viewers struggle to watch a long conversation, so I pivoted to podcasts. I came up with a list of ten brands that aligned with Female Startup Club and sent them all a message about my vision and target audience.

Business 86

Business Entrepreneurship Interviewing Social Media 86

User Pilot

JANUARY 22, 2024

Whether that is brand awareness, lead generation, or sales, your chosen framework should align with the objective. When crafting your message, you must also note that the message will define how your brand is perceived. It should, thus, be designed to communicate carefully chosen brand values.

Product Marketing 92

Product Marketing Marketing Social Media Scale 92

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. David Hershenson: About 20 years ago, I moved to San Francisco and interviewed with a little startup called salesforce.com, where there were less than 200 people.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

SaaStr

MARCH 12, 2024

Talent + Asset — Taking everything t o expand the business or some core piece of the product. Not only do you have to pass the hiring interviews as a Founder, but everyone on your team does, too. Brett has seen deals where the founder and a couple of employees are great, but most of the team failed the initial interviews.

Software Review 222

Software Review Technical Review Acquisition Scale 222

Sales Hacker

APRIL 21, 2020

Whether your company has paused hiring, topgrading, still hiring, or will be in the future, having the right people for your business and stage will ALWAYS be a priority. You’ll be able to download the interview scorecard template that I use with my clients. The cherry on top? If you’re a job seeker, never fear! And that’s not all.

Sales Hiring 93

Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 93

Buffer Resources

FEBRUARY 21, 2023

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Branding 92

Branding Social Media Marketing Interviewing 92

CustomerSuccessBox

OCTOBER 31, 2021

At CustomerSuccessBox, thought of interviewing Customer Success leaders to understand their perspective of Quarter Business Review. Instead, prepare a list of questions about Desired Outcomes and Desired Experiences they want to receive by way of their relationship with your brand and team.

Interviewing 52

Interviewing Technical Review Benchmarks Customer Success 52

SaaStr

JANUARY 10, 2024

“Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. If you’re just given a plan without context as to why the business is focused on those goals, you’re unlikely to meet it or succeed. And without that context, you lose out.”

Sales Hiring 246

Sales Hiring Scale Technical Review Leadership 246

Sales Hacker

FEBRUARY 20, 2020

Just as sales is its own animal in the professional ecosystem, the sales interview is its own unique beast. Your skills will be fire-tested and aggressively interrogated , and the mock demo portion makes it more like an audition than an interview. Start Acing Your Interview Before You Even Start. But this is a sales interview.

Sales Recruiting 76

Sales Recruiting Interviewing Sales Hiring Sales 76

Buffer Resources

MARCH 20, 2023

When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail. My business has changed a lot since then, but my reliance on snail mail has not.

Social Media 101

Social Media Business Branding Consulting 101

Buffer Resources

FEBRUARY 14, 2024

  Podcasts for the social enthusiast, aspiring or professional Soulcial Scoop If you are an entrepreneur keen to manage your business sustainably and successfully, then Soulcial Scoop by Katie Tovey-Grindlay is for you. It's a must-listen for anyone in the creator economy looking to learn successful strategies.

Social Media 94

Social Media Entertainment Entrepreneurship Interviewing 94

User Pilot

APRIL 30, 2024

Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview. TL;DR Meagan Glenn, Senior Program Manager (Success and Product) at Lavender, shares valuable insights on leveraging customer feedback in an interview with Userpilot. User interviews are great for in-depth insights.

Interviewing 84

Interviewing Software Review Outsourced Development Trends 84

User Pilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry. Sentiment Analysis Examples.

Social Media 91

Social Media Software Review Technical Review Machine Learning 91

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

Sales Hiring 237

Sales Hiring Sales Recruiting Interviewing Revenue 237

Buffer Resources

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Social Media 118

Social Media Payment Methods Payment Solutions AI Search 118

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. This allows businesses to tailor their offerings and engage more effectively with their target market.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

FastSpring

MARCH 20, 2020

The same is true for your online business. You should always be asking yourself what you’re doing to boost your online business’ immunity. From website maintenance to content plans to customer profiling, there are a lot of things you should be doing regularly and frequently to keep your business running smoothly.

Business 78

Business Interviewing Systems Review Pricing 78

User Pilot

APRIL 16, 2024

Building a product experience strategy is essential for any SaaS business as it increases product adoption, reduces customer churn , boosts customer lifetime value, smoothes the customer journey, and elevates brand advocacy. Define strategic goals using the SMART framework to align with business needs.

Strategy 88

Strategy Customer Lifetime Value Onboarding User Experience 88

SaaStr

MAY 31, 2021

And flying somewhere crazy for an interview, or doing 30 interviews a week, is … harder. It’s still a people business, and one with power laws, where the very best engineers just do magic. I know how SaaStr can be a $100m business now. Brand, Brand, Brand. Sales — Not Easier.

Sales Recruiting 320

Sales Recruiting Sales Hiring Scale Branding 320

SaaStr

JUNE 13, 2021

Revolution in eCommerce Marketing: A Deep Dive with CEO Andrew Bialecki” One of our favorite interviews, talking about Klaviyo broke out in what seemed a crowded and mature space (email marketing). #4. “Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them” Another SaaS Classic. .

Scale 222

Scale Interviewing Enterprise Engineering 222

SaaStr

DECEMBER 5, 2023

Salesforce Ventures interviewed several sales leaders in the space — Gong, Miro, Monday, Okta, and Wiz — to get an informed perspective on the challenges and lessons learned moving upmarket. Show and deliver business value upfront. How do we do that if we’re busy enough driving PLG and it’s going well?” Gong is a good example.

Scale 188

Scale Enterprise readiness compliance Enterprise 188

User Pilot

APRIL 29, 2024

Segment active customers for product interviews and inactive ones for re-engagement campaigns. Here are the main reasons: Improved customer understanding : Segmentation helps businesses understand the diverse needs and behaviors of their customer base. Teams use it to target users whose trials are ending to drive upsells.

Payment Features 91

Payment Features Interviewing Software Review Technical Review 91

SaaStr

FEBRUARY 9, 2021

A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest. ? ? ? ? ?. And it really comes down to the go-to-market function of the business and whatever product or service it is that you’re selling.”

Scale 157

Scale Scaling Sales Hiring Marketing 157

User Pilot

MAY 1, 2024

Here’s why PXM is crucial for business success: Enhance the entire customer journey : Map and optimize every touchpoint of the customer journey , from initial awareness to purchase usage and even advocacy. All these contribute to a higher customer lifetime value and better revenue for your business. The SMART goal-setting framework.

Customer Lifetime Value 84

Customer Lifetime Value User Experience Retention Scale 84

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals. I’m David Vogelpohl.

Payment Methods 186

Payment Methods Marketplace as a Service Payment Solutions Payments 186

Tom Tunguz

FEBRUARY 3, 2020

If you’ve done both, you know how different the role of a salesperson can be in each of these businesses. The market leader benefits from the strength of its brand. The brand’s strength eases prospecting work. Salespeople leverage the trust the brand has created. How does that map to your business?

Sales Hiring 224

Sales Hiring Scale Startup Interviewing 224

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Interview preparation template.

SaaS 95

SaaS Interviewing Pricing Market Research 95

SaaStr

FEBRUARY 23, 2022

In this special SaaStr Annual presentation, Thomas shares how async communication improves the work experience, enhances company culture, and builds a better business. To illustrate how successful async adoption can be, Thomas highlighted four async success stories from real brands, and how async improved their business.

Scale 218

Scale Company Culture Interviewing Communication 218

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Their focus on Marketing with Duet AI with Workspace has been a way to open up business in new accounts. It was interesting because they got to interview a bunch of customers and sales executives.

Cloud 237

Cloud Scale AWS AI 237

SaaStr

JULY 6, 2022

This SaaStr Classic podcast episode features an interview with Mathilde Collin, the Co-Founder & CEO of Front. After that, she gained enough confidence in her knowledge and skillset to feel comfortable starting her own business: “When you have not started a company, everything feels very abstract.

Enterprise 213

Enterprise Sales Hiring Social Media Communication 213

Buffer Resources

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

B2B 85

B2B Social Media Entertainment Company Culture 85

User Pilot

FEBRUARY 10, 2023

It enables businesses to make data-driven decisions. It helps you make informed business decisions to improve customer experience. Benefits of customer intelligence analytics Customer intelligence analytics enables businesses to: Make data-driven decisions with the collected customer data. Check it out today !

SaaS Payments 93

SaaS Payments Payment Methods Payment Solutions Payment Services 93

Buffer Resources

DECEMBER 12, 2023

It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. These systems are the backbone of a sustainable content-creation business. For the most successful creators, longevity hinges on more than just creativity and engagement.

Systems Review 104

Systems Review Social Media Technical Review Scale 104

Totango

JULY 28, 2021

Customer success managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. This can determine whether customers renew or churn and whether they become loyal ambassadors for your brand. Developing meaningful interview questions.

Customer Success 118

Customer Success Management Underperforming Technical Team Scale 118