Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 117

B2B Technical Advisors SaaS Payments Underperforming Technical Team 117

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. David Hershenson: About 20 years ago, I moved to San Francisco and interviewed with a little startup called salesforce.com, where there were less than 200 people.

Branding 80

Branding Technical Review Underperforming Technical Team Sales Hiring 80

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Strategy 104

Strategy Underperforming Technical Team User Experience SaaS 104

Totango

JULY 28, 2021

Customer success managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. This can determine whether customers renew or churn and whether they become loyal ambassadors for your brand. Developing meaningful interview questions.

Customer Success 118

Customer Success Management Underperforming Technical Team Scale 118

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. This allows businesses to tailor their offerings and engage more effectively with their target market.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Sales Hacker

FEBRUARY 20, 2020

You have to convince a management team of those things as well. Just as sales is its own animal in the professional ecosystem, the sales interview is its own unique beast. Your skills will be fire-tested and aggressively interrogated , and the mock demo portion makes it more like an audition than an interview.

Sales Recruiting 76

Sales Recruiting Interviewing Sales Hiring Sales 76

SaaStr

OCTOBER 30, 2021

I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. Going into the interviews, I knew what I wanted out of a job– that part was simple. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 252

Scale Sales Hiring Sales SMB 252

User Pilot

DECEMBER 13, 2023

The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.

Software Review 105

Software Review Underperforming Technical Team Interviewing Innovation 105

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their challenges and pain points.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Let’s get straight into it!

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. It has a compounding effect - the more good decisions a business makes, the better the results will be. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. While you can host webinars yourself, also explore collaborating with industry influencers or complementary businesses to co-host some sessions.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 56

B2B Technical Advisors SaaS Payments Underperforming Technical Team 56

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

User Pilot

JUNE 20, 2023

Obtaining (and acting on) users’ opinions of your product through user feedback and interviews and more. Satisfied customers are loyal customers who will stick to your brand and continue doing business with you. More importantly, loyal customers are eager to speak about your brand to others. What is user trust?

Payment Methods 98

Payment Methods SaaS Payments Strategy Payment Services 98

User Pilot

JANUARY 10, 2024

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. What is user research? What is user research?

User Experience 105

User Experience Interviewing Underperforming Technical Team SaaS 105

User Pilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Then, collect direct customer feedback with in-app surveys.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

User Pilot

MARCH 14, 2024

TL;DR Customer analytics or customer behavior analytics is the practice of collecting and analyzing customer data to make better business decisions. You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Identify friction and remove it.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Churn 105

User Pilot

JUNE 30, 2023

By collecting and analyzing feedback through VoC surveys, SaaS businesses can gain valuable insights about customers. This data allows product managers to make more informed product development and roadmap planning decisions. Why are voice of customer surveys important? What are the different techniques to collect VoC data?

Scale 98

Scale Software Review Underperforming Technical Team Social Media 98

User Pilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. If you can find buyers at this stage, you’re onto something.

Underperforming Technical Team 104

Underperforming Technical Team Sales Recruiting Social Media Market Research 104

Baremetrics

JULY 31, 2018

In one interview he said , “I’m not a tech guy. Most businesses assume that to grow, they need to look at the numbers. To be a successful business today, you must understand how relationships actually work and how to build them.”. Jack Ma, founder and CEO of Alibaba, attributes the growth of his company to customer feedback.

Underperforming Technical Team 95

Underperforming Technical Team Business Technical Review Onboarding 95

Totango

OCTOBER 20, 2022

Hiring team members with the right customer success manager skills is critical for the effectiveness of your CS team and strategy. We’ll cover these below, along with five best practices to follow when bringing a new customer success manager aboard your team. What Is a Customer Success Manager (CSM)?

Sales Hiring 92

Sales Hiring Customer Success Sales Recruiting Technical Review 92

FastSpring

DECEMBER 11, 2018

What we really want to talk about are resolutions that will make your digital business better than it was last year. Regardless of whether you just had the best business year of your life or are considering a full overhaul, here are some resolution ideas to kickstart the new year. This is probably every business’s #1 goal every year.

Payment Methods 62

Payment Methods Business Underperforming Technical Team Social Media 62

User Pilot

MAY 30, 2023

Put simply, user personas impact your entire business model. The number of user personas you need will vary depending on your business and the diversity of your audience. While most businesses only need 2 or 3, others may need more. User interviews Website analytics Product analytics , and more. What is a user persona?

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

Neil Patel

SEPTEMBER 28, 2020

In the past, businesses had more time to plan and prepare. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. The market is moving at an accelerated pace; many businesses find they’re unable to keep up. What are your goals and objectives for your business overall?

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

GetUplift

NOVEMBER 15, 2022

And it’s a challenge a lot of D2C brands face. And trying to find that elusive grail is quietly destroying businesses with brilliant founders, and equally brilliant products. When we started working with Upright, the business was growing. And then we show marketing, product & sales teams how to use it.

Sales Hiring 52

Sales Hiring Underperforming Technical Team Sales Consulting 52

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

Scale 150

Scale Sales Payment Methods Merchant Services 150

User Pilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Why should you perform sentiment analysis? Source: G2.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

Sales Hacker

AUGUST 11, 2023

I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand. This week I sat down and interview the VP of Sales at Crunchbase , Ang McManamon. She is currently the VP of Sales at Crunchbase, where she leads a high growth team out of New York City. Grit is a must-have.

Scale 63

Scale Leadership Sales Hiring Sales 63

Neil Patel

OCTOBER 24, 2020

While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. How to Find a Good Consultant – Getting the Interviewing Process Right. So what do you do? Experience and Expertise.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

FastSpring

JANUARY 26, 2024

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level. And much more!

Customer Success 157

Customer Success VP of Engineering Payments Payment Methods 157

Intercom, Inc.

APRIL 22, 2021

If you’re a senior engineer and want to further your career, what skills should you develop? Moving forward in your career, avoid the trap of doing work that feels high-impact, but it’s actually not , or work that makes you look good at the expense of the project and the team. How do people move into staff engineering roles?

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Subscribe to the Sales Hacker Podcast. Great author.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

Intercom, Inc.

DECEMBER 21, 2021

It’s been 10 years since co-founders Eoghan McCabe , Des Traynor , David Barrett , and Ciaran Lee sat in a small Dublin coffee shop and dreamed of making internet business personal, and we’re still every bit as excited. Zanade Mann , founder of Black Women’s Business Collective. Hubert Palan , founder and CEO of Productboard.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

Sales Hacker

APRIL 5, 2022

Winning bigger deals without brand recognition [18:11]. Good companies vs. bad companies [22:48]. So let’s listen to our sponsors, and then we’ll get right into the interview with Andy Paul. Well, if you haven’t, your sales team should be in one soon. The four pillars of selling [12:30].

Scale 78

Scale Sales Underperforming Technical Team Compensation 78

OpenView Labs

JANUARY 19, 2022

Based on interviews with B2B SaaS experts who have built and scaled product-led businesses, we designed a new user journey. How this framework can help you build your PLG business. For most PLG businesses, everyone starts out as a user of the product, and a small subset of those users eventually become paying customers.

Scale 72

Scale Underperforming Technical Team Sales Hiring Marketing 72