SaaStr

JULY 8, 2022

So YouTube has been a slow burn for us, but our channel really took off after Covid hit. We’re all watching more YouTube now! Community has become one of the most talked about topics in marketing, and GitLab’s CEO joined us to share their learnings. #6.Top Let’s take a look! #1. 148,000+ views.

VP of Engineering 227

VP of Engineering Scale Outbound Sales Team SMB 227

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. That’s where you have to be.

Engineering 237

Engineering Business Model Pricing Scaling 237

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. When Lemkin started SaaStr, he was never sure if it was worth it.

Outsourcing Services 190

Outsourcing Services Scale Outsourced Development Marketing 190

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how. Personalize your campaigns.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

SaaStr

MAY 10, 2022

The other day, I asked Doug Pepper to join us for our podcast and YouTube to talk about where the venture markets really are today. If nothing else, expect a fraction of the new SaaS unicorns we saw in 2021. With so many amazing public SaaS companies now worth just $2B. With markets down 50%, the math still has to work.If

SaaS 243

SaaS Enterprise Startup Investment 243

SaaStr

APRIL 20, 2021

It’s good to see that new community and content marketing efforts work to bring new folks into the fold, or at least, into the SaaStr database. The likely reason is we already have tons of engagement on Twitter, LinkedIn, Quora, this blog, during our events, and so much more. What have we learned? People learn in different ways.

Mobile 204

Mobile Content Marketing Engagement SaaS 204

SaaStr

JUNE 13, 2021

This week a big week for video watching on SaaStr’s YouTube, especially catch-ups from our epic SaaStr Enterprise 2021. Revolution in eCommerce Marketing: A Deep Dive with CEO Andrew Bialecki” One of our favorite interviews, talking about Klaviyo broke out in what seemed a crowded and mature space (email marketing). #4.

Scale 213

Scale Interviewing Enterprise Engineering 213

SaaStr

FEBRUARY 28, 2021

So what are the thousands of SaaStr viewers on YouTube most watching this week? 3. “The Playbook to Boosting Net Retention (Quickly) with Terminus’s CEO” Fresh off their $90m Series C, SaaS veteran Tim Koop shares their secrets to happier customers. #4. What should you catch up on? Let’s talk a look! #1.

Acquisition 219

Acquisition Retention Subscription Payment Features 219

SaaStr

APRIL 11, 2021

Minutes watched on YouTube were way up this week. ”The Playbook to Boosting Net Retention (Quickly) with Terminus’s CEO” SaaS veteran Tim Kopp takes us through a deep dive on driving up NRR. #2 What were we all watching? Let’s dive in! #1.”The ” A deep dive on what SOC-2 really means. . #2

Scale 256

Scale SMB Scaling Retention 256

SaaStr

JANUARY 24, 2021

. “How To Collaborate, Manage & Work With Developers With Jeff Lawson, CEO Twilio” Our deep-dive with Jeff Lawson on how to really manage a great dev team has been very popular, both on YouTube but also on our podcast: #2. Wrike was just acquired by Citrix for $2B+. .

Scale 254

Scale SMB Scaling Engineering 254

ChurnZero

MAY 3, 2022

Whether you’re building your expertise in cooking, crocheting, coding, or Customer Success, YouTube is now the place to level up. Let’s explore five of the best Customer Success YouTube channels for learning how to fight churn, understand industry trends, and position yourself for professional success in CS. 1: SuccessHACKER.

Customer Success 98

Customer Success Scale Sales Hiring Leadership 98

Buffer Resources

DECEMBER 5, 2023

For example, you can post your TikTok video as an Instagram Reel and a YouTube Shorts video without changing anything since they are similar content types. Creator Laura Whaley does this regularly with her TikTok , Instagram , and YouTube. For example, you distill high-performing old blog posts into Instagram carousel posts.

Social Media 52

Social Media AI Search Content Marketing AI 52

SaaStr

APRIL 25, 2021

It’s on YouTube! “Building Your Company’s Retention Strategy & Measurement with MongoDB” A session you have have missed with MongoDB’s director of retention marketing. #3. Missed some of the top SaaStr content of the past few months? We got you. Learn how they do it at scale. #7.

Entertainment 276

Entertainment Cloud Retention Acquisition 276

Blulogix

APRIL 2, 2024

This ten-part blog series aims to demystify these complexities, offering actionable insights and strategies to help businesses streamline their subscription management and billing processes. Leveraging complexity to your advantage can differentiate your business in a competitive market.

Payment Features 52

Payment Features Payment Services Subscription SaaS Payments 52

SaaStr

JUNE 27, 2020

As it looks like Shelter may last even longer, our YouTube videos continue to grow much faster than before. 3: “SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe” One of the top-rated sessions from SaaStr Europa. #4: Let’s take a look! #1: A great thoughtful session. #9:

Scale 270

Scale Acquisition Cloud Scaling 270

SaaStr

JULY 3, 2020

1 in marketing. #1 SaaStr Podcast #349 with @craft_ventures General Partner @DavidSacks : “How to Turn Your SaaS Startup into an Army” [link] pic.twitter.com/XpXp4LWS8l. The top speakers on stage at SaaStr Annual have their sessions pushed across our YouTube and other channels for years to come. Podcasts are your #1 ticket. #1

Advertising 315

Advertising Startup Marketing SaaS 315

SaaStr

MAY 25, 2020

As we’re all watching more YouTube in shelter, I’ll continue to highlight the 10 Most Popular Videos of the Week. 1: Veeva: The Biggest Vertical SaaS Success Story of All Time (a SaaStr Classic). This one from 2017 Annual is really one of my favorite deep-dives with one of the top SaaS CEOs of all time.

Venture Capital 257

Venture Capital Scale Cloud Scaling 257

Blulogix

DECEMBER 7, 2023

Subscription Billing This blog series is your UBP navigation system, meticulously crafted to guide B2B subscription companies through this paradigm shift. UBP steps into this vacuum, not merely as a pricing model, but as a strategic imperative, a declaration of love for customers, and a data-driven engine for sustainable growth.

B2B 52

B2B Subscription Payment Features Pricing 52

Incredo

JANUARY 14, 2020

You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. What just happened is that you entered another SaaS company’s sales funnel. Have trouble setting up and optimizing your SaaS conversion funnel?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Buffer Resources

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Social Media 92

Social Media Scale Growth Hacking Headcount 92

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SaaStr

MAY 9, 2020

Since Shelter-at-Home, we’ve seen a micro-explosion in growth on our YouTube Channel. That must mean it’s a good time to get caught up on the Best of SaaS. 1: Where SaaS Stands Today: Benchmarks and Lessons from 17,479 SaaS Companies. #2: So what are The Top 10 SaaStr Videos of the Week?

Benchmarks 200

Benchmarks Trends SaaS Revenue 200

SaaStr

NOVEMBER 2, 2023

So we’ve spent a ton of time over the years on SaaS talking about hiring a great VP of Sales. I can tell you as a pretty good investor across many leading SaaS companies, I’ve never seen a VP of Sales thrive that didn’t really understand the product during the interviewing process. Or they are never able to.

Sales Hiring 221

Sales Hiring Sales Recruiting Sales Interviewing 221

SaaStr

JUNE 21, 2020

Our YouTube views continue to hit records during these Shelter+ times. 2: “The Cadence: How To Turn Your SaaS Startup into an Army” with David Sacks, Craft Ventures and ex-CEO Yammer and ex-COO of PayPal. . #2: 3: “12 Key Levers of SaaS Success with David Skok of Matrix Partners” A SaaStr Classic! #4:

Scale 243

Scale PayPal Cloud Startup 243

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? How Is CAC Calculated In SaaS? In the early days of SaaS, efficiency mattered because there was no capital.

Metrics 184

Metrics SaaS Sales Hiring Finance 184

Kellblog

MAY 4, 2023

So much fun, in fact, that we ran long and they ended up splitting the episode in two parts: one focused on founder sales knowledge (material derived from the Balderton Founder’s Guide to B2B Sales that I wrote and about which I’ve blogged here ) and the other focused on sales & marketing alignment.

Sales 82

Sales Marketing SaaS B2B 82

SaaStr

MAY 28, 2021

Vimeo started off 16 years ago as a creator-focused alternative to YouTube, and in many ways it still is, with over 200,000,000 users. Vimeo has driven its video costs down and now has SaaS-like 70% gross margins, up from 60% a year ago. Gross margins grown to 70%. And a few other interesting learnings: 6.

Enterprise 263

Enterprise Scale B2B Metrics 263

SaaStr

SEPTEMBER 20, 2019

” We certainly never would have predicted that answering a few questions on Quora and a few blog posts in 2012 and 2013 would eventually lead to a global community with 50,000+ attending our global events, 150,000,000+ views of our content, 2,000,000+ downloads of our podcasts, etc. Not a junior content marketer or agency.

Content Marketing 131

Content Marketing Trends Data Marketing 131

Blulogix

JANUARY 20, 2024

This blog post aims to shed light on the significance of having flexible upgrade and downgrade options in your billing system, and how BluIQ by BluLogix excels in providing this essential feature. Competitive Edge: Being responsive to market dynamics and offering flexibility can set businesses apart from competitors with rigid billing models.

Scale 52

Scale Subscription Payment Features Churn 52

Blulogix

JANUARY 20, 2024

This blog post aims to shed light on the significance of having flexible upgrade and downgrade options in your billing system, and how BluIQ by BluLogix excels in providing this essential feature. Competitive Edge: Being responsive to market dynamics and offering flexibility can set businesses apart from competitors with rigid billing models.

Scale 52

Scale Subscription Payment Features Churn 52

Blulogix

FEBRUARY 22, 2024

This blog post delves into why these elements are indispensable for digital service providers aiming to thrive in today’s market. For UCaaS , SaaS , and IoT companies, such integration ensures that data flows smoothly across all departments, enabling real-time visibility and control over every aspect of the business.

SaaS 52

SaaS B2B Operational efficiency. Pricing 52

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

SaaStr

NOVEMBER 22, 2021

I will try to weave this into why people think about buying enterprise SaaS software based on things they see on this app. But actually, as it turns out, the markets don’t really value profit, they really care about growth. There are about 20,000 active SaaS companies today, startups, pre IPO. The gauntlet is thrown.

B2C 276

B2C Scale Consulting Software Review 276

Blulogix

NOVEMBER 27, 2023

As these providers navigate through offering Unified Communications-as-a-Service (UCaaS) , Software-as-a-Service (SaaS) , and various Cloud offerings, managing these usage charges becomes more complex. Often, these charges are either overlooked or managed manually through spreadsheets, leading to revenue leakage and billing complexities.

Revenue 59

Revenue Payment Features Management Software Review 59

Blulogix

JANUARY 16, 2024

This flexibility enables businesses to differentiate themselves in the market and meet unique customer requirements. Competitive Advantage: In markets where flat-rate pricing is the norm, offering usage-based pricing can set your business apart from competitors and attract customers looking for flexibility and cost-effective solutions.

Pricing 52

Pricing Scale Telecommunications Subscription 52

SaaStr

FEBRUARY 14, 2021

So what’s the SaaStr community catching up on, on YouTube, this week? “How To Raise Your Next Round- What Does it Take to Really Raise Capital with Point Nine Capital” Christoph Janz updates his annual “funding napkin” on how VC looks in SaaS in 2021.

Acquisition 161

Acquisition Subscription Payment Features Trends 161

SaaStr

APRIL 26, 2020

I thought I’d share my learnings from the sessions as we put them up on YouTube. What we do know is that overall, Q2 will be a much rougher quarter in the public markets overall than Q1. In Bear Markets, Folks Are Paid to Consolidate and Cut Costs. Can you change your positioning to the market so it reduces other costs?

Technical Review 287

Technical Review Venture Capital Innovation Pricing 287