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What Does a Product Marketing Manager Do? 8 Key Responsibilities

User Pilot

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. But what exactly does this entail? Who is a product marketing manager?

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Selecting a Software Development Company in 2024

TechEmpower SaaS

Here is what we've learned: Understanding your needs Identifying the skills you truly need is paramount as different firms boast distinct skill sets. Do you have the basics already defined and merely need them fleshed out? Do you anticipate scale issues presently or in the future? Or is your project a clean slate?

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Startup Metrics

TechEmpower SaaS

What does the business do? How does it meet customers’ needs? And most importantly, how does it make money? Proving your Business Model Works - Build, Define, and Review But how do you prove your numbers? Next, define what you need from a metrics and reporting standpoint.

Metrics 390
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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Marketing hackers, sales hackers, product hackers. People that want to do the work because they enjoy the work." We went pretty deep on: The real role of AI in marketing today Does everyone just want to be a strategist now? Will AI let ICs do more, with fewer managers? "We all need more hackers on our team.

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Top SaaStr Content for the Week: Lattice’s CEO, SaaStr’s CEO, OpenAI’s Head of Sales and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: How Is AI Impacting The SaaS Landscape with a16z GP Kristina Shen What To Do if Your TAM is Too Small for VCs Making Less, But Working Less. From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman 4.

Scale 252
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Focus Your Marketing Efforts on What Your VPM is Good At

SaaStr

And that thing I’ve learned is that you can take two brutally competitive products, that are very similar, give each a booth at SaaStr Annual, Europa or at one of our digital events… or each can try a podcast ad or do a newsletter ad … and one can walk away with more leads than you can follow up on. Manages press.

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The Top 5 Secrets for Building Great Products with Leaders at Slack, Rubrik, and Grammarly

SaaStr

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Scale 232