SaaStr

SEPTEMBER 12, 2023

Practica put together its guide of the top SaaStr articles to excel at work. A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. Most SaaS products are not commodities that can be easily swapped, so customers are willing to pay fair prices for trusted brands. Corporate Blogs Always Work.

Sales Hiring 218

Sales Hiring Technical Advisors Compensation Outsourced Development 218

SaaStr

SEPTEMBER 1, 2023

A classic but updated post that now has become part of the SaaS playbook. The Top 10 Mistakes Folks Make Hiring Their First Sales Team (Updated) The classic guide to the mistakes so many of us make again and again building our first sales team. When You Hire Your First Sales Rep — Just Make Sure You Hire Two.

Sales Hiring 210

Sales Hiring Scale Sales Startup 210

SaaStr

DECEMBER 12, 2023

Traditional Sales Teams Vs. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it. This can lead to making changes to the product, longer sales cycles, and not focusing on the right customer for your product.

Point of Sale 234

Point of Sale Forecasting Technical Review SMB 234

Tom Tunguz

MAY 29, 2023

Let me share some examples : This weekend, I wanted to clean up some HTML image links in older blog posts & modernize them to markdown format. to get the cloudinary url, create a function to hit the cloudinary api to send the image there, then parse the response to retrieve the url for the markdown update.

ChatGPT 176

ChatGPT AI Search Artificial Intelligence Data Analysis 176

Buffer Resources

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Technical Review 109

Technical Review Engineering Customer Support Communication 109

Subscription Flow

MAY 16, 2024

In this blog, while understanding more about CardPointe and why it still works for so many businesses, we will take you through a guide on managing Cardpointe recurring billing with SubscriptionFlow to ensure that you do not miss out on collecting recurring payments just because CardPointe has dropped it.

Payment Features 104

Payment Features Merchant Services Payment Solutions Payment Services 104

Neil Patel

DECEMBER 26, 2022

Have you ever looked back at your old blog posts and thought, “wow, that really needs an update”? It’s not only a way to deliver helpful and relevant content to your audience, but it also significantly reduces the amount of time you spend on updating old content. So, where should you begin? The Basics of Evergreen Content.

Content Marketing 98

Content Marketing Travel Data Marketing 98

User Pilot

APRIL 28, 2023

Wondering how to build a knowledge base in-app for your SaaS product? A knowledge base is a central hub of resources that helps your customers solve problems and learn more about your product. TL; DR A knowledge base helps your customers access product guides and find answers to their various queries about your product.

SaaS 95

SaaS Education Customer Support Onboarding 95

Buffer Resources

APRIL 11, 2024

What’s your most popular newsletter or blog? Case in point, I wrote a guide for a fintech startup that still ranked on page one of Google Search results a year later.  Looking at you, donor address updates!) Add closed captions or use the built-in AI bot to generate blog content, social posts, quotes, or summaries. 

Technical Review 113

Technical Review Startup Social Media Marketing 113

Blulogix

MARCH 21, 2024

Crafting an Exceptional Onboarding Experience: Guided Discovery: Ensure new customers are not just welcomed but guided through the early stages of using your service. Actionable Insights: Use customer feedback to drive continuous product and service enhancements.

B2B 52

B2B Subscription Payment Features Retention 52

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Credit: Nethority Apart from the social media boom, if there’s anything in the 21st century that has catalysed our transition to the internet, it is blogging. Bearing that in mind, many websites have a blog section to engage users and solve their queries. At the end of the day, what attracts readers is relatable content.

Social Media 40

Social Media Growth Hacking Entertainment Trends 40

Kellblog

SEPTEMBER 5, 2023

Jones, the Company’s CMO, presented an update on marketing including demand generation, product marketing, and communications. All of this led me to write a post for the Balderton blog, The Why and How of Good Board Meeting Minutes , that dives into these issues. The board asked Ms. Jones several questions. A discussion ensued.

Education 79

Education Communication Product Marketing Marketing 79

User Pilot

JANUARY 14, 2023

It also highlights successful customer education programs to guide your customer education strategy. Successful customer education programs to consider: Using tailored contextual tooltips and onboarding checklists to show new users around your product and help them get the most out of it. What is a customer education program?

Education 98

Education SaaS Onboarding Customer Success 98

Intercom, Inc.

JANUARY 18, 2023

Don’t get us wrong – they’re really important when it comes to customer retention, and we’ve covered them extensively in blog articles, podcast episodes, and even in our recently refreshed guide, The Onboarding Starter Kit. “The You can use product analytics to discover new areas for research. And where should you start?

Strategy 118

Strategy Retention Churn Acquisition 118

User Pilot

DECEMBER 22, 2023

That’s what our guide to microcopy in UX design covers, so if you’re after the answer, you’re in the right place! Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Let’s get right to it! Make it an instruction manual, not a poem.

AI 105

AI Scale User Experience Onboarding 105

Blulogix

MARCH 20, 2024

High renewal rates signal strong product-market fit and customer loyalty, while dips can indicate underlying issues with service delivery, customer engagement, or market alignment. Simplifying the Renewal Process: Streamlined Operations: Leverage automation tools to manage renewal notifications, contract updates, and invoicing.

Payment Features 52

Payment Features B2B Subscription Customer Lifetime Value 52

Subscription Flow

DECEMBER 20, 2023

In this blog, keeping this context in mind, we will be going over some of the best CRM for B2B SaaS software in order to uncover the factors that have resulted in these software becoming market-leaders in so short a time. Users don’t need to be concerned about incompatibilities or system outages brought on by updates.

Payment Solutions 59

Payment Solutions Payment Services Payments SaaS Payments 59

Totango

JULY 29, 2022

An effective customer expansion strategy begins with an understanding of what your customers want to achieve with your product. What goals did they set out to achieve when they purchased your product or service? Standardize the upsell process with SuccessPlays and opportunity statuses that guide your team to a closed-won deal. .

Strategy 113

Strategy Enterprise Acquisition Business Model 113

User Pilot

JUNE 29, 2023

This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. TL;DR User documentation describes any kind of helpful material intended for the user of a product. But great documentation doesn’t happen by accident.

Management 98

Management Technical Review Software Review Customer Support 98

Buffer Resources

MAY 16, 2023

If that should change in the future, we’ll update this portion of the page 🗒️ Due to the volume of pitches we get, we can only follow up on a select number of submissions. Our Content team will work closely with you to ensure a polished final product. Interested? There are more details below. Who am I writing for?

Social Media 26

Social Media Banking Education Trends 26

User Pilot

DECEMBER 19, 2023

In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. Reduce churn rate : Account management helps uncover the root cause behind why users leave products. These goals may vary across client accounts.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

User Pilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Management Underperforming Technical Team Technical Review 105

Neil Patel

JULY 31, 2021

Interest: Next, you build their interest in your product. In other words, people need nurturing before they’ll buy a product. The first stage is all about building brand and product awareness. You’re trying to generate some buzz and encourage prospects to learn more about your company and how your products can help them.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

User Pilot

OCTOBER 31, 2023

Onboarding is vitally important for any SaaS owner or product manager. Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. In this blog, we’ll explore the differences between the two methods – and when it makes sense to use both.

Onboarding 105

Onboarding Scale Customer Success Scaling 105

Neil Patel

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. What Are Google Guides?

Payment Methods 145

Payment Methods Systems Review Payment Services Payment Solutions 145

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. Create data-driven product roadmaps. Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is funnel analysis? Identify friction areas.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty. Book the demo!

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Neil Patel

JANUARY 4, 2022

Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. What’s New With Google’s Product Review Update?

Technical Review 99

Technical Review Social Media Engineering Strategy 99

Neil Patel

JANUARY 13, 2021

Instagram introduced Guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. What Are Instagram Guides? Instagram Guides are a new tool for content discovery. Other Examples of Instagram Guides. Nordiska K?k

Travel 135

Travel Social Media Branding Mobile 135

Neil Patel

APRIL 1, 2023

Through SEO audits to update keywords, your site will become keyword rich — rich with relevant keywords. Say you expand your product or service offerings. Let your keywords take shape and guide the content plan for your website. It’ll help to update your map regularly to track performance over time.

Engineering 140

Engineering Branding Strategy Trends 140

Subscription Flow

JANUARY 11, 2024

By concentrating entirely on product initiatives to simplify a more complicated problem to a straightforward plug-and-play option for medium to small business (SMEs) owners and accountants all over the world, Xero has grown to become one of the most well-liked business accounting platforms on the market.

Payments 52

Payments SaaS Payments Payment Features Payment Services 52

User Pilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision.

Underperforming Technical Team 97

Underperforming Technical Team AI Scale Onboarding 97

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Help customers gain full value from your product. More than simply becoming repeat customers, loyal customers are delighted to offer positive feedback and recommend your product/service to others. Who are they?

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

Neil Patel

DECEMBER 11, 2022

You’ll start getting all kinds of great ideas on how to guide users back into your service. Here’s another example from Airbnb: If you’ve been browsing trips to wine country, this targeted email can help make your tour much more palatable through the offer of discounts, local guides, special attractions, and more. The Reward Email.

Marketing 131

Marketing Sales Funnel Retention Branding 131

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. Interest: The prospect is interested in learning more about your product.

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. This blog post will explain what the top of the funnel is and how you can build a landing page for this phase of the marketing process.

Social Media 142

Social Media AI Search Education Branding 142

User Pilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. That’s understandable!

Branding 102

Branding Social Media Acquisition Advertising 102