Neil Patel

NOVEMBER 7, 2022

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? Let’s talk about how you can make money blogging. Blogging is not dead , and it’s not too late for you to start one. Why Do Some Blogs Fail to Make Money?

Branding 80

Branding Education Revenue Engineering 80

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

ChatGPT 234

ChatGPT AI Search Scale Sales Hiring 234

Crafty CTO

FEBRUARY 7, 2023

Back in 2019, I launched ThinkFractional.blog and took advantage of the opportunity to learn a new platform – Ghost. The only post I ever created that got any traction (front page of Hacker News) was titled Secret iPad, published on the 10th anniversary of the launch of the original iPad. Content is authored in Markdown.

CTO Hire 40

CTO Hire New CTO CTO Software Engineering 40

SaaStr

OCTOBER 27, 2023

My list: Launching too early. In both my start-ups, I launched too early. We almost always launch a bit too early, but I pushed too hard and the products in both cases needed another 3–4 months in the oven. My learning: Launching early is OK if you can afford to stumble a bit. And plan around that.

Business 226

Business Churn Communication SaaS 226

User Pilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Next up, is the launch itself.

Market Research 97

Market Research Underperforming Technical Team SaaS Scale 97

Buffer Resources

JANUARY 20, 2023

Launching a new feature is an exciting time at Buffer. A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it.

Technical Review 107

Technical Review Engineering Customer Support Communication 107

SaaStr

DECEMBER 29, 2022

And the combo of inflation and CFO-level scrutiny for deals is wreaking havoc with all our plans. Of Product. You have to not only make the capital last, but make sure it lasts as long as planned. Almost hitting the burn rate plan. Launch a truly great second product. Go Hire That Missing VP!

Sales Hiring 229

Sales Hiring Venture Capital Healthcare Communication 229

SaaStr

MARCH 12, 2024

Former member of the M&A team at Google, Brett Goldstein, now Founder at Micro and Co-Founder & CEO of Launch House Ventures, shares the nine things founders should know about getting acquired. Talent + Asset — Taking everything t o expand the business or some core piece of the product. Build relationships with product.

Software Review 218

Software Review Technical Review Acquisition Scale 218

SaaStr

MAY 19, 2021

Pretty incredible for a product that just launched in 2014. While a lot of this supports product matches to nonprofits with relatively limited cost, it’s still quite a contribution — 10% of the entire company! Just adding a Free plan now (for 1-2 users). Enterprise customers use multiple products.

Scale 361

Scale SMB Government Enterprise 361

SaaStr

AUGUST 27, 2023

Sydney Sloan has more than 25 years of delivering transformative growth in high-tech companies by envisioning and implementing holistic marketing plans and impactful go-to-market strategies, M&A integrations, and product launches. Former CMO, advisor, investor, and mentor to the next generation of leaders.

compliance 209

compliance Engagement Strategy Marketing 209

SaaStr

DECEMBER 5, 2021

. #1 more important strategic thing to do for 2022: expand your product footprint. So I know many of your are furiously working on drafting, updating, and tweaking your plans for 2022. The base plan, the stretch plan, the worser case plan. We talked about how to build those 3 plans quickly here.

Interviewing 266

Interviewing Enterprise SaaS Marketing 266

SaaStr

JANUARY 24, 2022

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. Before Product-Led Growth. Potential clients might find themselves enticed by our product, work through a gauntlet of qualification calls and BANT questions — until, finally, they get their hands on a demo.

Scale 285

Scale B2C Enterprise Acquisition 285

SaaStr

JANUARY 20, 2023

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. C-suites should realize the importance of this relationship in the early stages of business to drive more traction from the launch through diversification. Customer research.

Technical Review 217

Technical Review Marketing Social Media Sales 217

SaaStr

NOVEMBER 23, 2021

Some things you can prep & plan for, but others … not so much. Live events are unpredictable but always encompass two things: a) the event dates don’t change and b) you need a plan A, plan B, and at least a plan C, for when something doesn’t go accordingly to plan. So it had to happen.

Strategy 237

Strategy Travel Branding Interviewing 237

Intercom, Inc.

MARCH 9, 2022

In an episode of our Intercom on Product podcast , our co-founder Des summed up the output vs outcomes relationship in this way: “it’s what you ship versus what happens because of the thing you ship.” and typically measure this behavior as product activity or usage. We instrument our product so that we can measure our outcome.

Metrics 152

Metrics Acquisition Revenue Churn 152

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 258

Scale Sales Hiring Sales Marketing 258

SaaStr

NOVEMBER 25, 2020

Both are two of the most impressive and inspiring public SaaS CEOs — but their products and companies couldn’t be more different. And a third key point was to learn about a subject I think about a lot, which is “When is the right time to add a new product?” It’s not just building the 1.0,

Underperforming Technical Team 351

Underperforming Technical Team Cloud Revenue Acquisition 351

SaaStr

NOVEMBER 21, 2022

Robert Butler, Chief Commercial Officer at Payrix, has spent over 25 years in fintech and has most recently grown Payrix from $4 million to $100 million in ARR over the last four years, leading to a successful buyout and the launch of Worldpay for Platforms. Brex then scaled its payments business quickly. ” .

Payments 179

Payments Payment Methods Embedded Payments Scale 179

Buffer Resources

MARCH 22, 2023

Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. So, despite my initial resistance, I went ahead and used AI when outlining and drafting blog posts. The hope was that by doing so, I could speed up my writing process.

AI 119

AI Artificial Intelligence ChatGPT Interviewing 119

FastSpring

OCTOBER 10, 2022

In September, Slack rolled out its first pricing change since the company launched in 2014. Slack announced its pricing change in a blog post in July, and pricing changes took effect in September. 75 per user per month for monthly Pro plan members and $.58 58 per user per month for annual Pro plan members.

Pricing 146

Pricing Interviewing Retention Strategy 146

User Pilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. But it’s not that easy. What’s a go-to-market strategy?

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

SaaStr

DECEMBER 22, 2020

of a product expansion that shows a larger TAM. Build a clear model to $100m ARR, ideally $300m ARR, with the traction and product you do have. The second proof point is launching a product expansion for real. And you need to launch these expansions, not just show mock-ups or talk about them. This can work.

Scale 236

Scale Cloud Enterprise Startup 236

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

Buffer Resources

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. At larger companies, there are entire teams dedicated to editing blog posts and who focus on publishing — not so for us.

Social Media 102

Social Media Systems Review Content Marketing Metrics 102

Buffer Resources

FEBRUARY 5, 2024

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.  We keep a host of sharing options on every article on the Buffer blog.

Social Media 101

Social Media Branding Engagement Strategy 101

SaaStr

FEBRUARY 6, 2023

More people are adopting cloud-based products across industries leading to rapid digital transformation and SaaS hypergrowth. Nina Herold, EVP & General Manager of TripActions Travel, shares insights into her team’s tactics to tune into customers’ needs throughout the product experience. billion dollars.

Travel 168

Travel Scale Management Marketplace as a Service 168

SaaStr

APRIL 22, 2022

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? . But at Samsara, the customer feedback strategy became a directive, an important guiding function of company and product growth. “A One example is from the earliest days of product development.

Innovation 236

Innovation Wireless Scale Marketing 236

SaaStr

JUNE 21, 2021

Those of us who have been doing it for a long time remember when Free plans seemed everywhere on the web, not just part of self-service apps. Heck, when we launched Adobe Sign back in the day, we forgot a Paid edition and just launched 100% free! Neo4J just added a free edition to its database product. Most never buy.

SaaS 184

SaaS B2C Acquisition Cloud 184

User Pilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

SaaStr

MAY 20, 2020

Usually I personally have to do too much planning, moderating, etc. They had revenue their first month after launch. Customers will pay you to build a product you haven’t launched yet — if they believe you can deliver it. If your customers love your product now, hire reps. I learned a lot! ??

CTO Hire 337

CTO Hire New CTO CTO Airlines 337

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Buffer Resources

APRIL 11, 2024

  One key difference between nonprofits and startups comes into play when launching a marketing initiative. What’s your most popular newsletter or blog? They even generate ideas and blog content, saving staff time to focus on emotional appeals and donor relations. How are people finding out about you? 

Technical Review 111

Technical Review Startup Social Media Marketing 111

User Pilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. TL;DR A customer acquisition strategy is a comprehensive plan for attracting, engaging, and converting new customers into paying users. In-app strategies for converting free or trial users to paying customers. Book a demo now to begin.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Totango

JULY 11, 2023

Continuous improvements like our recent launch of Totango In-App and integration of AI enabled tools are critical to these efforts and make it easier for teams to work together and drive customer outcomes more quickly. This allowed for quick adoption and easy-to-plan roll-out of other processes/functions.” ” — Juan G.,

Customer Success 83

Customer Success Scale Innovation Forecasting 83

Neil Patel

OCTOBER 27, 2021

Whether it’s the latest Google update, poor backlink strategy, or a competitor outwitting and outplaying you on search, this is where a quarterly SEO planning comes into play. Here’s how to implement a solid SEO plan. Why Is Quarterly SEO Planning Important? SEO planning is important because things change.

Technical Review 145

Technical Review Social Media Trends Engineering 145

Blulogix

OCTOBER 11, 2023

In this blog post, we’ll explore the five significant advantages of using the right automated billing system, with a specific focus on increasing revenue, boosting profitability, and closing revenue leakage. Customize Offerings: Tailor subscription plans to meet specific customer needs.

Payment Features 52

Payment Features Payment Solutions Payment Services Subscription 52

User Pilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision.

Underperforming Technical Team 97

Underperforming Technical Team AI Scale Onboarding 97