SaaStr

DECEMBER 29, 2022

And the combo of inflation and CFO-level scrutiny for deals is wreaking havoc with all our plans. Of Marketing. Of Product. You have to not only make the capital last, but make sure it lasts as long as planned. Almost hitting the burn rate plan. Launch a truly great second product. That won’t work.

Sales Hiring 243

Sales Hiring Venture Capital Healthcare Communication 243

SaaStr

JANUARY 20, 2023

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. C-suites should realize the importance of this relationship in the early stages of business to drive more traction from the launch through diversification.

Technical Review 226

Technical Review Marketing Social Media Sales 226

SaaStr

JANUARY 24, 2022

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. Before Product-Led Growth. Our target market is US-based enterprise sales, marketing teams, and companies with software. And then, in evaluation — maybe — you might buy the product itself.

Scale 297

Scale B2C Enterprise Acquisition 297

Buffer Resources

JANUARY 20, 2023

Launching a new feature is an exciting time at Buffer. A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it.

Technical Review 105

Technical Review Engineering Customer Support Communication 105

SaaStr

NOVEMBER 23, 2021

Some things you can prep & plan for, but others … not so much. Live events are unpredictable but always encompass two things: a) the event dates don’t change and b) you need a plan A, plan B, and at least a plan C, for when something doesn’t go accordingly to plan. So it had to happen.

Strategy 249

Strategy Travel Branding Interviewing 249

SaaStr

DECEMBER 5, 2021

. #1 more important strategic thing to do for 2022: expand your product footprint. So I know many of your are furiously working on drafting, updating, and tweaking your plans for 2022. The base plan, the stretch plan, the worser case plan. We talked about how to build those 3 plans quickly here.

Interviewing 277

Interviewing Enterprise SaaS Marketing 277

SaaStr

NOVEMBER 21, 2022

Robert Butler, Chief Commercial Officer at Payrix, has spent over 25 years in fintech and has most recently grown Payrix from $4 million to $100 million in ARR over the last four years, leading to a successful buyout and the launch of Worldpay for Platforms. Leverage anchor tenants to extend trust into the market.”. Delight customers.

Payments 188

Payments Payment Methods Embedded Payments Scale 188

User Pilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

ChatGPT 98

ChatGPT Social Media AI Market Research 98

SaaStr

NOVEMBER 25, 2020

Both are two of the most impressive and inspiring public SaaS CEOs — but their products and companies couldn’t be more different. And a third key point was to learn about a subject I think about a lot, which is “When is the right time to add a new product?” Where does marketing allocate its resources?

Underperforming Technical Team 354

Underperforming Technical Team Cloud Revenue Acquisition 354

SaaStr

DECEMBER 22, 2020

of a product expansion that shows a larger TAM. TAM (Total Addressable Market) is a tricky concept. On the one hand, to build a decacorn or a unicorn, you need to tap into a large market. TAM matters, and if you aren’t playing in a $20B-$50B+ market … it’s hard to get to $1Bin ARR. That will help.

Scale 244

Scale Cloud Enterprise Startup 244

User Pilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

Andreessen Horowitz

OCTOBER 17, 2023

We hear a lot of discussion around the best practices for launching a mobile game, and one particular topic that often comes up is: whether or not to do a soft launch. And if you do soft launch, how can you tell if your game will be successful? What’s a Soft Launch? Why is soft launch important to consider?

Mobile 112

Mobile Scale Retention Acquisition 112

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” What do we value?”

Sales Hiring 258

Sales Hiring Scale Technical Review Leadership 258

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

SaaStr

APRIL 22, 2022

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? . Lean on customer feedback loops to guide through unfamiliar markets. One example is from the earliest days of product development. However, the initial tests didn’t get very far.

Innovation 248

Innovation Wireless Scale Marketing 248

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 109

Technical Review Startup Social Media Marketing 109

Buffer Resources

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. However, dark social also presents unique marketing opportunities. We keep a host of sharing options on every article on the Buffer blog.

Social Media 99

Social Media Branding Engagement Strategy 99

SaaStr

FEBRUARY 17, 2022

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. As a marketer, I bring new products to market. Marketing needs to be the interface between the customer and the company.

Engineering 232

Engineering Scaling Marketing Acquisition 232

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

SaaStr

JANUARY 25, 2021

– Launching Too Early. But we should have made the product better and waited 3-5 more months before public launch. While I thought I understood the market we were attempting to create and attack, with time, I realized I didn’t fully research comps as deeply or successfully as I could have. My 10, FWIW.

Sales Recruiting 271

Sales Recruiting Sales Hiring Scale SaaS 271

SaaStr

MAY 20, 2020

Usually I personally have to do too much planning, moderating, etc. They had revenue their first month after launch. Markets will change. Customers will pay you to build a product you haven’t launched yet — if they believe you can deliver it. If your customers love your product now, hire reps.

CTO Hire 344

CTO Hire New CTO CTO Airlines 344

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

SaaStr

FEBRUARY 11, 2022

Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build will be a live, global digital event on Wednesday, March 16 th. In the meantime, we’ve picked a few sessions you should plan to tune into: People, Process, and Product. Marketing to Developers.

Scale 226

Scale Sales Scaling Startup 226

SaaStr

OCTOBER 26, 2022

Grammarly CEO Brad Hoover shares the keys to unlocking product-led growth in the enterprise through learnings from the company’s 13+ year journey helping 50,000 teams and 30 million individuals refine their writing and accomplish their goals. When you look for broad relevance, focus on two factors: Market and Timing.

Enterprise 185

Enterprise Scale Sales Communication 185

SaaStr

FEBRUARY 6, 2023

More people are adopting cloud-based products across industries leading to rapid digital transformation and SaaS hypergrowth. Nina Herold, EVP & General Manager of TripActions Travel, shares insights into her team’s tactics to tune into customers’ needs throughout the product experience. billion dollars.

Travel 176

Travel Scale Management Marketplace as a Service 176

SaaStr

MAY 25, 2022

Unless you have a strategic plan for how to spend it, that money is, in effect, worthless. Let’s break down this model into two essential parts: The Sword: Having a product-led growth business. The Shield: Owning market consensus. The Sword: a product-led growth business. Product-led growth in action at Expensify.

Scale 260

Scale Marketplace as a Service Business Model Advertising 260

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

MARCH 14, 2023

Marketing is focused on generating leads while salespeople are closing them. Product designers are spec-ing out what engineering is supposed to build. Even if you work well together, tensions can get magnified when things aren’t going according to plan or expectation. Make strategic and product decisions by these core values.

Startup 235

Startup Communication Leadership Engineering 235

How To Buy Saas

MAY 2, 2024

So if you are looking for the best WhatsApp marketing software for your business, you must always explore and research all the options before you invest your hard-earned money. While there are several top WhatsApp marketing API providers , Interakt happens to be one of the best. Only focused on WhatsApp marketing and no other channel.

Engagement 40

Engagement Payments Payment Solutions Payment Methods 40

Totango

JULY 11, 2023

Continuous improvements like our recent launch of Totango In-App and integration of AI enabled tools are critical to these efforts and make it easier for teams to work together and drive customer outcomes more quickly. This allowed for quick adoption and easy-to-plan roll-out of other processes/functions.” ” — Juan G.,

Customer Success 83

Customer Success Scale Innovation Forecasting 83

User Pilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Metrics 98

Metrics Scale Software Review Retention 98

How To Buy Saas

APRIL 3, 2024

Top 7 Wati Alternatives You Should Choose in 2024 Wati Alternatives Free Trial Starting Price SendBM 7 days $30 Sendwo 1 day $30/yr DelightChat 14 days $49/mo Interakt 14 days $29/mo Tyntec 30 days Custom Freshchat 14 days $19/mo AiSensy 14 days $18 Many brands use Wati for business marketing on WhatsApp and robust API features. What is Wati?

Payment Solutions 52

Payment Solutions Payments Payment Methods Software Review 52

User Pilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for product launches and sending targeted messages highlighting the benefits.

Scale 98

Scale Marketing Onboarding User Experience 98

Blulogix

OCTOBER 11, 2023

In this blog post, we’ll explore the five significant advantages of using the right automated billing system, with a specific focus on increasing revenue, boosting profitability, and closing revenue leakage. Customize Offerings: Tailor subscription plans to meet specific customer needs.

Payment Features 52

Payment Features Payment Solutions Payment Services Subscription 52

Teamgate

AUGUST 17, 2020

Doing market research and coming up with more or less of a viable product will mean almost nothing if you do not have the attention of your target audience, along with a minimum market interested in your product, from the get-go. If you want your business plan to be a hit, you need to build a minimum viable audience.

Business 98

Business Market Research Startup Innovation 98

Buffer Resources

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.

Social Media 100

Social Media Systems Review Content Marketing Metrics 100