SaaStr

NOVEMBER 4, 2022

So with the latest batch of earnings out, we can get a sense of where the leaders are in SaaS. They added $121m in new ARR this quarter, versus $172m in Q2 and $146m in Q1. Google Cloud (includes GSuite): $27B run rate growing 38% YoY (last Q grew 36%, neither are cc). pic.twitter.com/a6BKk61LQR. More on that here.

AWS 296

AWS Azure Cloud Scale 296

SaaStr

JANUARY 9, 2023

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? The state of B2B SaaS. We discovered this by first analyzing the changes in the B2B SaaS industry, which stemmed from generational shifts in the following areas: B2B ecosystem.

Social Media 227

Social Media B2C Marketing B2B 227

User Pilot

FEBRUARY 26, 2024

Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria. Why should you conduct it? Let's get right into it!

Marketing 89

Marketing Sales Funnel Forecasting Customer Lifetime Value 89

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? The top 5 analytics tools are Userpilot , Amplitude , Mixpanel , Google Analytics, and PowerBI. Google Analytics dashboards give you all-encompassing insights into website activities. Book a demo to learn more.

Social Media 82

Social Media Data SaaS Scale 82

SaaStr

MAY 6, 2022

Many SaaS and Cloud leaders are down more than 50% from their all-time highs. A Covid Hangover in SaaS stocks.’ Amazon AWS, Microsoft Azure and even Google Cloud are on fire, adding insane amounts of revenue this year. The top SaaS and Cloud leaders are even accelerating at $1B in ARR, for goodness sakes!!

SaaS 345

SaaS Azure Cloud AWS 345

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Let’s get to it!

SaaS Payments 82

SaaS Payments Payment Services Payment Methods Payment Solutions 82

Buffer Resources

OCTOBER 24, 2023

One day, I typed into Google “get paid to write” and stumbled on an ad for a site that paid writers $100 for accepted pitches about interesting topics.  But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings.

Outsourcing Services 111

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 111

SaaStr

AUGUST 6, 2022

When SaaS started getting going, folks would criticize SaaS start-ups as “just a feature” Oh Google/Salesforce/Microsoft will just build that. Ok, so probably you aren’t going to be killed by a Big SaaS Co copying your post-traction start-up. . If you have that, never ever give it up. Maybe Pretty.

Scale 293

Scale SMB Mobile Acquisition 293

SaaStr

FEBRUARY 22, 2022

The most classic example I see is a more enterprise SaaS startup hire a mid-market or SMB VP of Marketing that runs a playbook mainly based on paid Google, Facebook, etc. ads and SEO. Google ads have their place. So the mistake I see 50%+ of founders make is finally finding a VPM they really love.

Sales Hiring 291

Sales Hiring Growth Hacking B2C SMB 291

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? This is the magic of Google. At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. Ways to get the word out: Press and PR. they will get out the word. Because it will help them. At least a few.

Marketing 303

Marketing Scale Content Marketing Consulting 303

SaaStr

APRIL 3, 2020

But at the same time, we added 6,000,000 new to the unemployment rolls. SaaS for some industries is being decimated in just a week or two. We are going to see some sort of rapid evolutionary change in SaaS. But one thing that has already started is the erosion of the SF Bay Area as the Global HQ of SaaS. Zoom and Slack?

SaaS 355

SaaS Cloud B2B Company Culture 355

SaaStr

FEBRUARY 19, 2021

And our early customers wanted us to do all like, ‘Can you write our blogs for us? Even as HubSpot has now reached $1B ARR and added more feature functionality over the years including CRM, support, and full suite support, their ARPU (average revenue per user) has actually remained at about $10,000. ” Want more?

Social Media 278

Social Media Content Marketing Enterprise Retention 278

SaaStr

DECEMBER 26, 2022

Despite economic headwinds, SaaS spending continues to grow, with most companies having self-reported increasing or maintaining SaaS spending. G2 track, their proprietary SaaS spend management platform. This includes data from companies on how they utilize SaaS and their spending. 11% buy from value-added resellers.

Software Review 219

Software Review Software Azure Cloud 219

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The good news is if you get anywhere at all in SaaS in the early days, you’ll have a handful of customers. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 307

Branding Scale Innovation Enterprise 307

SaaStr

JULY 18, 2023

Hypergrowth in today’s highly competitive and budget-constrained SaaS world may be less frequent now, but Vanta, the software tool empowering security companies to achieve compliance and manage risk, has defied the odds. With a multi-billion dollar valuation and a trajectory to double growth annually, Vanta is seizing the spotlight.

Strategy 235

Strategy Scale Sales Hiring Startup 235

Neil Patel

JUNE 30, 2021

That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). The top-ranked sites on Google all have a serious number of backlinks. Research from Backlinko finds the first result on Google has an average of 3.8

User Experience 136

User Experience Systems Review Mobile Branding 136

SaaStr

JANUARY 11, 2020

For us at least: on Twitter , folks want micro-blogs and new content (at least for us). Quora has grown 100x since we started answering SaaS questions there back in 2012-2013, and on a relative basis, other content is being promoted more. on our blog , all the traffic comes from social + Google search. To a million.

Scale 165

Scale B2C Travel Cloud 165

Chart Mogul

JULY 14, 2022

Blog posts, case studies, ads, and conferences are fantastic ways of attracting leads and generating revenue. If this challenge sounds familiar to you, listen to this episode of SaaS Open Mic. … Blog posts, case studies, ads, and conferences are fantastic ways of attracting leads and generating revenue. .

B2B 52

B2B Revenue SaaS Subscription 52

SaaStr

OCTOBER 25, 2021

I’ve seen a few exceptions, and personally closed Google after a year-long unpaid pilot. “Regular price increases for SaaS” — Benjamin Irvine. It’s generally much better to focus your energy on adding usage, seats, etc. 9/10 times they don’t work otherwise.” But an unpaid pilot?

Pricing 309

Pricing Scale Enterprise Onboarding 309

SaaStr

MARCH 4, 2021

There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Corporate Marketing at Google, at Adobe, at Salesforce isn’t about getting the brand out there.

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

Scale 93

Scale AI Search Social Media AI 93

Baremetrics

AUGUST 17, 2020

The answers to questions like these will help determine how you market, build and grow your SaaS business. And if you can’t answer these questions, then chances are you don’t have the right SaaS analytics tools. In order to help you out, we put together a list of some of the best SaaS analytics tools out there.

Payment Methods 124

Payment Methods Business SaaS Payment Solutions 124

SaaStr

OCTOBER 22, 2020

We didn’t hire engineers from Google or Facebook; we hired for work ethic and growth potential. Everyone talks about Product-Market Fit; it’s the holy grail of SaaS. Our blogs not only help visitors with problems they’re trying to solve, they also position us as an alternative to the status quo. Source: G2.

Sales Hiring 254

Sales Hiring Scale Engineering Product Marketing 254

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Data 88

Data SaaS Sales Funnel Acquisition 88

SaaStr

NOVEMBER 25, 2019

We’ve added a ton of braindates, mentorship sessions, and more the past 2 years at Annual. On Wednesday, March 11, we’re bring the CIOs and CXOs from Adobe, Intuit, Google Cloud, Nutanix, Zendesk, Zoom, Box, Pagerduty, Coupa and 100s more together with 150+ CEOs that sell to the enterprise and are at $15m+ ARR.

New CTO 270

New CTO Sales Recruiting CTO Coach Scale 270

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

SaaStr

OCTOBER 21, 2019

In 2019, you clearly can build a successful SaaS and Cloud company outside the Bay Area. Well, at least in SaaS, they are still in the Bay Area. I took a quick weighted look at the BVP Cloud Index, and added in a few recent IPOs — Slack, Zoom, etc. Still, the Bay Area remains where it is at for Cloud and SaaS.

PayPal 191

PayPal SaaS Cloud Scaling 191

Unbounce

AUGUST 13, 2019

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). For SaaS marketers, volume is the name of the game. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work?

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Google Analytics – Best tool for tracking website conversion funnels. Discover the critical stages of each funnel and tools that help you gather actionable insights. Create data-driven product roadmaps.

SaaS Payments 91

SaaS Payments Payment Services Payment Methods Payment Solutions 91

Buffer Resources

AUGUST 16, 2023

Merchant Fees At Buffer, we rely on Stripe, Google, and Apple for our payment processing needs. Google and Apple payments make up 2.5% We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. In 2022, our ASP was $20, and our Operating Costs hit $19,757,852.

Merchant Services 74

Merchant Services Payment Services Payment Features Payments 74

SaaStr

OCTOBER 6, 2019

subscribers to the SaaStr Cloud Daily on Quora , 8,700,000+ views, and are adding thousands of new followers per week. What The Downturn Will Probably Look Like in SaaS | SaaStr. Google Confirms Password Security Update For 1 Billion Users. Google turns 21: A look back at the search engine giant’s iconic life.

Cloud 147

Cloud Banking SMB Startup 147

Sales Enablement, SaaS and Growth

DECEMBER 4, 2017

As marketers we’re well acquainted with the standard playbook of inbound marketing, search engine optimization (SEO), Google AdWords, pay-per-click (PPC) advertising, email marketing, social media and online ads. For instance, Google AdWords, Facebook and PPC are all channels - marketers are essentially paying to access an audience.

Marketing 131

Marketing Outsourcing Services Social Media Technical Review 131

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Neil Patel

AUGUST 6, 2021

It could be how it looks (a design feature), how you can use it (a functional feature) or what it comes with (an added-value feature). Now let’s look at seven ways e-commerce stores and SaaS tools can effectively leverage them. This is particularly important for SaaS products that can have a dozen different use cases.

Software Review 142

Software Review Technical Review Branding Social Media 142

User Pilot

APRIL 13, 2022

Use these four tools to collect click data: session recordings and heat maps using Hotjar, Google Analytics for link tracking, and Userpilot for UX click tracking. Link tracking is used for identifying the source of traffic (which link the user clicked on to get there) in Google Analytics (GA) from different marketing campaigns.

Engagement 88

Engagement Underperforming Technical Team SaaS User Experience 88

SaaStr

OCTOBER 11, 2023

Because nobody went on Google and searched “flexible software to manage my business.” The co-founders ran a bunch of Facebook ads, and the original banner was “Manage your startup.” The first use case was project management, and it’s what many people think monday is. Why project management? They searched project management or C RM.

Scale 169

Scale Sales Hiring Scaling Banking 169

Net-Results

MAY 26, 2021

I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? But let’s get back to the question!

Content Marketing 98

Content Marketing B2B Marketing Business 98