User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

SEPTEMBER 5, 2022

Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Going from sales-led to PLG is doable, but it is not easy.

Sales Recruiting 247

Sales Recruiting Business Pricing Churn 247

SaaStr

OCTOBER 29, 2023

Nivas brings 7+ years of SaaS marketing experience and has led multiple growth and product marketing initiatives at Freshworks. Previously, he has led Startup Partnership and Product Marketing Teams at Freshworks. Nivas Ravichandran heads marketing for Spendflo – Save up to 30% on your SaaS stack.

Marketing 227

Marketing Product Marketing Startup Engagement 227

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Monetization.

Technical Review 240

Technical Review Technical Advisors Scale Compensation 240

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It

Startup 225

Startup Sales Sales Funnel Education 225

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Scale 268

Scale New CTO CTO Acquisition 268

SaaStr

DECEMBER 24, 2023

This week we have Neeracha Taychakhoonavudh, Global Head of Customer Experience at Asana! #1. Neeracha Taychakhoonavudh is Head of Global Customer Experience at Asana. Her team of skilled experts focus on creating exceptional customer experiences by accelerating adoption, growth, and value for customers of all sizes.

Startup 229

Startup Customer Success Sales Business 229

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. .

Enterprise 222

Enterprise Sales Sales Funnel Compensation 222

SaaStr

MARCH 7, 2024

This was precisely my experience upon meeting Toni and Carlos, the founders of Embat, in an area we’ve extensively have been exploring: treasury management and payment automation. The easy answer here these days would be to say, efficient growth. What’s your most recent disclosed investment? Why did you do the deal?

Payments 204

Payments Payment Services Payment Solutions Scale 204

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. A dedicated growth team is suited to this change.

Scale 178

Scale Strategy Marketing Sales 178

User Pilot

JANUARY 18, 2023

TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate.

Strategy 98

Strategy Marketing Scale Software Review 98

SaaStr

FEBRUARY 27, 2024

Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. The magic number is a key measure of financial health for any SaaS company, and it has significant implications for your company’s ability to not only drive profits but also its ability to drive growth.

VP of Engineering 220

VP of Engineering Scale Marketing Benchmarks 220

SaaStr

MARCH 8, 2023

How did the largest product-led growth enterprise company in the world find success? Not because they planned to start as a product-led company but because they couldn’t afford to. Not because they planned to start as a product-led company but because they couldn’t afford to. You can train new buyers.

Sales Hiring 216

Sales Hiring Enterprise Headcount Scale 216

SaaStr

MARCH 6, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your VCs Are Worried About Public Multiples. SaaStr 535: From SendGrid to DigitalOcean: Hacks for Founders of High-Growth Startups with DigitalOcean CEO Yancey Spruill. Do You Need To Worry, Too? Top Videos This Week: 1.

Scale 168

Scale Sales Scaling Engineering 168

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR. So, you have to be thoughtful about who you’re looking for.

Scale 231

Scale Sales Hiring Scaling Outsourced Development 231

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. Design a connected customer experience. You can do this by designing a modern customer experience process that accounts for the combination of digital and human touch points. Promote a consumption-based culture.

VP of Engineering 190

VP of Engineering Scale Scaling Sales Hiring 190

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Scale 105

Scale Sales Software Review Retention 105

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit.

Scale 243

Scale Sales Hiring Marketplace as a Service B2B 243

SaaStr

JANUARY 19, 2023

Join these incredible companies to experience all the value of SaaStr! Our industry-leading platform helps companies of all sizes and industries achieve durable growth through customer-led growth strategies (Gainsight CS), product-led growth strategies (Gainsight PX), and community-led growth strategies (inSided).

Sales Hiring 208

Sales Hiring Scale Cloud Churn 208

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. Transcript. Hi, everyone.

B2C 284

B2C Scale Consulting Software Review 284

SaaStr

JANUARY 24, 2022

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. Before Product-Led Growth. How to Approach Product-Led Growth. What did we learn from this experience? . Enter your email below for the latest SaaStr updates. Avoiding Our Mistakes.

Scale 287

Scale B2C Enterprise Acquisition 287

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. When is PLG the right choice?

Sales Hiring 254

Sales Hiring Sales Recruiting Scale Headcount 254

SaaStr

APRIL 13, 2023

Join these incredible companies to experience all the value of SaaStr! Leveraging decades of experience in B2B market intelligence, analytics, content trends, and predictive intent, DemandScience delivers healthy data and prioritized buyer insights that align sales and marketing professionals with more qualified audiences.

Scale 196

Scale Compensation B2B Innovation 196

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. Choosing between a product-led or service-led growth strategy is a decision that is based on multiple factors: .

New CTO 196

New CTO CTO Scale Innovation 196

SaaStr

DECEMBER 14, 2021

We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing. Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing Jenn Steele and VP of Sales Grace Tyson.

Scale 231

Scale Scaling Marketing Consulting 231

SaaStr

NOVEMBER 3, 2023

They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Payment Methods 192

Payment Methods Acquisition Scale Payments 192

SaaStr

DECEMBER 14, 2022

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. Meanwhile, many of Hubspot’s smaller clients (the 1-10 segment) require product-led motions, where direct revenue may pile up slowly in the early days. HubSpot for Startups” program.

Scale 220

Scale SMB Scaling Innovation 220

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Let’s get into it. Austin’s F1 track.

Scale 95

Scale AI Search Social Media AI 95

SaaStr

DECEMBER 20, 2022

That’s why many companies are shifting from a sales-led to a product-led motion. . Merging Sales-led and Product-led Motion Is Hard. So many companies are switching from sales-led to product-led growth, but why? . Product-led Motion De-risks the Revenue Model. There’s no getting around it.

Revenue 130

Revenue Marketing Sales Mobile 130

SaaStr

FEBRUARY 14, 2023

A rapid rise in remote work has led to broader talent pools and hiring options for companies and greater flexibility for employees. Defining IRL: Purpose-Led Experiences Through Moments That Matter IRL (in real life) has historically been associated with the gaming and VR industries. Organize Purpose-Led Experiences.

Strategy 185

Strategy Revenue Company Culture Engagement 185

User Pilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. That’s a surefire sign of a product-led company. What is product-led onboarding?

Onboarding 98

Onboarding Customer Success Scale Strategy 98

SaaStr

FEBRUARY 16, 2022

Product-led companies face a long road as they attempt to manifest themselves from having abstract vision to millions in revenue. And with enough time, the company’s growth rate begins to stall — and when that stall finally comes, it hits both hard and fast. How to achieve this for a product-led company. Key takeaways.

Underperforming Technical Team 237

Underperforming Technical Team Company Culture Customer Success Product Marketing 237

SaaStr

FEBRUARY 24, 2022

PLG, or Product-Led Growth, can mean, so many things. Instead: * Hire a great VP of Product with strong freemium experience. Hire a truly great product leader from here, ideally a Director or above, and they’ll know how to add or improve your self-serve and product-led features. Where there’s a viral boost to acquisition.

Sales Hiring 223

Sales Hiring Scale SMB Acquisition 223

SaaStr

NOVEMBER 6, 2020

Secret #3: Focus your team around the customer experience. Secret # 4: Aim for customer-led growth. How you capture customers’ attention and convert them from customers to fans will be crucial to your growth. Bitar said the business world in the past offered mostly sales-led growth.

Branding 258

Branding Development Churn Marketing 258

SaaStr

JANUARY 24, 2024

She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business. Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play.

Scale 224

Scale Sales Hiring Scaling Revenue 224

User Pilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. Userpilot is a product growth platform. It helps create in-app experiences to optimize user conversions. build in-app experiences that increase product adoption and retention without coding). Userpilot blog post. Book the demo to find out more!

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104