SaaStr

DECEMBER 12, 2023

Where we see success is when a company has a sales process that starts with: How the buyer is thinking about it How they would purchase your product And then mapping the sales journey to that That’s the basics of how you’ll build your first GTM playbook. Let’s start at the beginning — with the customer. What are the challenges?

Point of Sale 249

Point of Sale Forecasting Technical Review SMB 249

Totango

OCTOBER 18, 2023

Leader” in the Grid® Report for Customer Success Software and “Leader” in Grid® Report for Customer Data Platform are two of our favorites and clearly demonstrate our commitment to driving customer business results. Totango accelerates revenue retention and customer growth Last month at Totango Live! , customer health).

Business 104

Business Software Review Technical Review Retention 104

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so!

Customer Success 100

Customer Success Construction Customer Lifetime Value Leadership 100

FastSpring

APRIL 18, 2024

FastSpring is proud to announce that our support team has won a Silver Stevie® award for Front-Line Customer Service Team of the Year in the “Technology Industries – Computer Software” category! These steps helped our team move back to a more customer-centric culture, which has further empowered and engaged our team members, too.

Artificial Intelligence 78

Artificial Intelligence Customer Support Engagement Technology 78

SaaStr

DECEMBER 11, 2020

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. By doing so effectively, you can unlock a path to scaling profits. Diminishing profit margins.

Scale 286

Scale Scaling Marketplace as a Service Cloud 286

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Create data-driven product roadmaps.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction.

Scale 104

Scale Customer Success Scaling SaaS 104

SaaStr

JULY 19, 2023

How long is the onboarding cycle for a new customer? While lost deals have an impact, the real revenue bottleneck may lay elsewhere in the buyer journey. Step Three: Map Your GTM to Your Acquisition Funnel The next thing to think about is how the go-to-market organization maps to the customer acquisition funnel.

Revenue 208

Revenue Acquisition Technical Review Systems Review 208

User Pilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! Book the demo! It gets even better.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

User Pilot

JUNE 9, 2023

What are funnel charts and how to use them to gain insights into user progress along their journeys? Each bar represents one stage and its size depends on the number of customers who have reached the stage. You can use funnel charts to easily identify bottlenecks and drop-off points in the user journey.

SaaS 97

SaaS User Experience Onboarding Sales Funnel 97

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 118

B2B Payment Methods Payments SaaS Payments 118

SmartKarrot

MAY 6, 2022

From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. However, a deeper dive into the ocean of customer journey brings you face-to-face with the complexities associated. Rather, it is a journey from A to Z with several touchpoints in between.

Scale 10

Scale Sales Recruiting B2B Healthcare 10

Totango

JULY 11, 2023

G2 recognizes Totango as a leader in customer success G2 , the software industry’s largest and most trusted marketplace, unveiled their 2023 summer report, and there are cheers all-around, as Totango was honored with 15 leader badges, including “Most Implementable” in the Enterprise Implementation Index for Customer Success software!

Customer Success 84

Customer Success Scale Innovation Forecasting 84

Totango

APRIL 8, 2022

Mapping out your customer journey is not an easy task. When you finally get it all mapped out, then you have to figure out which tools to use to activate it – and it might even be outdated a week later! Meet the Customer Experience Canvas. Design Simple & Intuitive Journeys with Tracks. No problem!

Engagement 99

Engagement Enterprise Communication Customer Success 99

Totango

MARCH 25, 2022

Your team sets out to map a new customer success workflow or process, but each person has a different way of doing it. You may prefer using sticky notes, while another team member likes slide decks and yet another prefers digital mapping tools. Does this sound familiar to you? Enter Canvas. What is Canvas?

Finance 99

Finance Innovation Customer Success Onboarding 99

Totango

MARCH 21, 2023

In today’s challenging economic climate, teams must ensure they are utilizing the right initiatives to protect and grow customer loyalty. Organize your communication channels Nick Chang recognizes that it can be challenging to build a customer-centric framework. But if you haven’t started already, you can begin with the basics.

Scale 82

Scale Scaling Customer Success Benchmarks 82

SaaStr

MAY 5, 2021

That starts with acknowledging the differences between a company at $25 million in ARR and $75 million, and then mapping big team and organizational changes to critical stages along that growth trajectory. Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. 5-25M: Hire a CPO early.

Strategy 284

Strategy Scale Innovation Interviewing 284

SaaStr

OCTOBER 17, 2022

Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief Customer Officer Alli Tiscornia explains why earlier is better, and how to build a CS team that scales for the future. When should you start customer success?

Customer Success 219

Customer Success Sales Hiring Scale Leadership 219

User Pilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You should use it to meet and exceed customer expectations to increase customer satisfaction and retention and boost revenue growth.

Strategy 96

Strategy SaaS AI Search Customer Support 96

User Pilot

APRIL 26, 2023

Why is it important to analyze customer data? Because it’s one of the best ways to improve customer retention and grow faster in SaaS. In this article, we cover: What customer behavior analysis is and why it’s important. 6 ways to collect and analyze customer data. What is customer data analysis?

Data 98

Data Data Analysis Software Review SaaS 98

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. This creates a multiple effect because you cross-sell to their customer base. You have to prove yourself and bring them customers.

AWS 210

AWS Scale Sales Hiring Marketing 210

User Pilot

AUGUST 10, 2023

Map out the onboarding journey and evaluate each step to eliminate unnecessary tasks. Simplifying the journey will reduce the time to value. It helps users experience the product value which increases the chances they convert into loyal paying customers. Canva has consistent messaging throughout the user journey.

Onboarding 96

Onboarding SaaS User Experience Scale 96

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization.

Social Media 98

Social Media Data SaaS Scale 98

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

APRIL 16, 2024

In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy. This data helps eliminate friction points from the user journey. Reduce customer churn – Tracking user behavior helps identify their unique needs and pain points. It can even help maximize feature adoption.

User Experience 105

User Experience Engagement Trends Churn 105

Totango

OCTOBER 20, 2021

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

Scale 95

Scale Underperforming Technical Team Benchmarks Onboarding 95

Subscription Flow

NOVEMBER 17, 2023

Now more than ever, it is crucial for businesses to invest in SaaS customer journey in this era of the complete overhaul of the digital world. Optimizing your marketing and sales campaigns is nearly hard to do without a thorough understanding of your entire customer journey. What is SaaS customer journey?

SaaS Payments 52

SaaS Payments SaaS Payments Payment Services 52

Totango

APRIL 25, 2022

Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about the mistakes you should avoid when choosing a CS platform. Out-of-the-Box Functionality .

Scale 88

Scale Marketplace as a Service Customer Success Communication 88

Blulogix

MARCH 15, 2024

A key player in this journey is end-to-end automation—a transformative force that redefines the efficiency and accuracy of subscription management and billing processes. This post examines how automation not only streamlines operations but also unlocks new levels of customer satisfaction and strategic insight.

Payment Features 59

Payment Features Payment Services Subscription Payments 59

User Pilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

User Pilot

MARCH 26, 2023

Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. TL;DR A conversion funnel is a journey that users take from initial awareness to converting into paying customers. Setting up custom conversion events to track the customer experience and progress.

Underperforming Technical Team 98

Underperforming Technical Team User Experience Customer Lifetime Value Retention 98

Totango

JANUARY 2, 2024

In an era when customer success (CS) has become pivotal, it’s no longer enough to have a team dedicated to CS. More importantly, you need an organizational strategy that ensures your customers don’t just come to you but stay, thrive, and become your biggest promoters.

Payment Services 102

Payment Services Merchant Services Customer Success Business 102

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Lifetime Value 98

Customer Lifetime Value Sales Funnel Onboarding Acquisition 98

Totango

SEPTEMBER 13, 2022

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. We’ll walk you through a five-step strategy to promote customer success using playbooks.

Customer Success 89

Customer Success Onboarding Construction Retention 89

Totango

NOVEMBER 27, 2023

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey.

Trends 94

Trends Customer Success Machine Learning Artificial Intelligence 94