ChurnZero

OCTOBER 22, 2021

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. But as you acquire more customers, you’ll no longer be able to passively manage these lead and brand-building sources. And that’s where advocacy programs come in. Andrew Fink , Head of Customer Success at 6 River Systems.

Customer Success 96

Customer Success Investment Systems Review Technical Review 96

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

SaaS 113

SaaS Software Review Technical Review Onboarding 113

SaaStr

JULY 19, 2023

How long is the onboarding cycle for a new customer? For example, consider how different an enterprise sales cycle looks compared to a small business sales cycle. Step Three: Map Your GTM to Your Acquisition Funnel The next thing to think about is how the go-to-market organization maps to the customer acquisition funnel.

Revenue 208

Revenue Acquisition Technical Review Systems Review 208

User Pilot

JANUARY 26, 2023

Anyone would agree that advocating for customers is good for long-term business. But what are some customer advocacy examples for this? Becoming a customer-first company is easier said than done. TL;DR Customer advocacy is a company culture where the needs and goals of the customers are heavily prioritized.

Strategy 97

Strategy Software Review Social Media Onboarding 97

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. First, we’ll look at how the flywheel model has redefined our understanding of the customer journey.

Scale 95

Scale Strategy Technical Review Customer Success 95

Totango

NOVEMBER 27, 2023

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms.

Trends 94

Trends Customer Success Machine Learning Artificial Intelligence 94

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Revenue 92

Revenue Sales Customer Success Technical Review 92

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Customer service.

B2B 118

B2B Payment Methods Payments SaaS Payments 118

SaaStr

DECEMBER 1, 2021

For example, there’s a striking preference for third-party purchases, as explained by Malko, “One in five buyers prefers to buy from someone other than you…This is key for thinking about how we go to market.”. It is a critical tool to market to your customers.”. Customer references are difficult to find.

Software Review 240

Software Review SMB Enterprise Software 240

Blulogix

JANUARY 5, 2024

Subscription Billing Definition: Subscription billing is a business model in which customers pay a recurring fee at regular intervals, typically monthly or annually, in exchange for access to a product or service. It’s the engine that drives revenue predictability and customer relationships. Subscription Billing 1.

Subscription 52

Subscription Payment Features Payment Services Payments 52

SaaStr

DECEMBER 26, 2022

As a marketer or software seller, you can lean into this trend by finding community, championing advocates, and showing up where your customers want to engage with your brand. . From the first quarter of 2018 to the last several years, there has been a nearly 8X increase in software helping companies drive existing customer outcomes.

Software Review 191

Software Review Software Azure Cloud 191

Totango

OCTOBER 20, 2021

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

Scale 95

Scale Underperforming Technical Team Benchmarks Onboarding 95

Neil Patel

NOVEMBER 23, 2020

In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders. You can also draw customers in by including proof your products work through testing certifications from respected organizations. That’s the key.

Branding 138

Branding Marketing Social Media Technical Review 138

User Pilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. It differs from the SaaS sales funnel which ends when a user makes their first purchase, or the SaaS marketing funnel which ends with brand advocacy. SaaS Conversion Funnel.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. Measuring customer engagement helps improve retention , account expansion , and product advocacy.

Engagement 98

Engagement Retention Software Review SaaS 98

Totango

SEPTEMBER 13, 2022

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. We’ll walk you through a five-step strategy to promote customer success using playbooks. What Is a Customer Success Playbook?

Customer Success 89

Customer Success Onboarding Construction Retention 89

Net-Results

MAY 26, 2021

I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Want to know more about how Net-Results Marketing Automation can help your customer journey and conversion rate? The importance of content for customer retention and loyalty. What is content marketing?

Content Marketing 98

Content Marketing B2B Marketing Business 98

User Pilot

MAY 23, 2023

The rise of AI is grabbing headlines across the globe at the moment and the world of customer experience is no less. In this article, we’re going to unpack how AI customer experience can completely transform how people engage with your SaaS. There are a huge number of examples to draw from across the SaaS world.

Artificial Intelligence 98

Artificial Intelligence AI SaaS Payments Payment Solutions 98

Totango

MARCH 15, 2022

Efforts to scale customer success team activity often fall short because of failure to avoid common mistakes. In this blog, we’ll show you how to scale customer success team pursuits without slipping into some of the most common pitfalls. Mistake #1: Making the Wrong Staffing Decisions.

Sales Recruiting 98

Sales Recruiting Customer Success Sales Hiring Scaling 98

Totango

OCTOBER 20, 2021

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

Scale 74

Scale Underperforming Technical Team Benchmarks Onboarding 74

BrightBack

AUGUST 3, 2022

In addition, customers, by a strong majority, prefer an online cancellation flow (according to the Brightback 2021 state of industry report): It may seem obvious, but the best place to start optimizing a customer experience is to build that experience. Customers can often be saved by content that educates, informs, or solves problems.

Subscription 52

Subscription Payment Features Churn Education 52

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

User Pilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Customer Success 98

Customer Success Strategy Customer Lifetime Value SaaS 98

Net-Results

MAY 12, 2021

Obviously, we’re a marketing-automation-focused blog here at Net-Results Marketing Automation, and personalization is a huge benefit of marketing automation strategy and implementation. By the way, you can subscribe to the blog post at the end of this post if you'd like digital marketing tips and tricks delivered directly to your inbox.

Marketing 67

Marketing Strategy Communication Branding 67

CustomerSuccessBox

JUNE 24, 2022

This blog focuses on the excellent customer success techniques that will help you improve your recurring revenue. This blog will walk you through some genuine reasons why you should not miss out on investing in Customer Success. Why you should invest in Customer Success? Customer Success is a core growth driver.

Customer Success 52

Customer Success Revenue Onboarding Retention 52

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships. Identify customer touchpoints and map the customer journey.

Engagement 97

Engagement Strategy SaaS Customer Lifetime Value 97

Totango

NOVEMBER 23, 2021

Whether you’re not using a customer success platform yet or you’re using an aging CS tool, there comes a time when you need to upgrade CS software. There are some common symptoms that your current system is no longer up to the task of managing your customer’s success needs. Your CRM Can’t Handle Your Workload Anymore.

Software 94

Software Underperforming Technical Team Churn Customer Success 94

Buffer Resources

JUNE 8, 2023

Here’s how Buffer’s Customer Advocacy team take loads of information and organizes it in one place where anyone on the team can access it. This is the VESSEL, and whether you’re writing a blog post, a podcast script, a company memo, or a Help Center article like me, it’s a simple method to get started.

Interviewing 78

Interviewing Customer Support Engineering Development 78

User Pilot

MARCH 31, 2023

Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business. You can send microsurveys to analyze customer loyalty.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. The customer experience (CX) encompasses all customer interactions with every aspect of your company as they move through the user journey stages. What is customer experience?

User Experience 98

User Experience Underperforming Technical Team Customer Lifetime Value Retention 98

Totango

OCTOBER 20, 2021

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

Scale 62

Scale Underperforming Technical Team Benchmarks Onboarding 62

Totango

MAY 26, 2021

We recently polled the Customer Success industry asking about the top challenges they are facing. Over the years, we’ve found that most companies are very oriented around a high-touch customer engagement model. Data is the lifeblood of a digital customer success program. The customer journey is not linear.

Scaling 97

Scaling Business Headcount Customer Success 97

User Pilot

MARCH 29, 2023

Are you looking to quickly and accurately track user sentiment and determine how happy your customers are with your product or service? This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. What is a smiley face survey?

Scale 98

Scale Social Media Scaling Onboarding 98

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. What Is a Customer Engagement Strategy? What Are the Benefits of Customer Engagement Strategies?

Engagement 78

Engagement Technical Review Software Review Enterprise 78

ChurnZero

SEPTEMBER 29, 2023

Celebrating positive customer behavior is one of the most effective methods for increasing product adoption and deepening customer relationships. Yet many customer success managers overlook this simple practice. This is in part because the urgency to save at-risk customers can be all-consuming. What do you think so far?”

Benchmarks 52

Benchmarks Engagement Customer Success Communication 52

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses.

B2B 84

B2B Scale SaaS Sales Enablement 84