SaaStr

NOVEMBER 18, 2022

53% of VPs of CS report to the CEO or COO, and then 17% to CRO/VPS. I generally see CS reporting to a CRO as a recipe for conflicts, but sometimes it’s the best option: #2. No need to throw money away on tools you don’t need, but folks, please support your CS teams! #3. Grab it here. Some good data on this split.

Customer Success 288

Customer Success Headcount Churn Revenue 288

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. Can you start and stop a PLG motion?

Scale 215

Scale Sales Hiring Scaling Revenue 215

SaaStr

FEBRUARY 7, 2024

Collaboration and developer-focused tools are very global by nature. And a great look at how Atlassian does it with its CRO here: The post 5 Interesting Learnings from Atlassian at $4 Billion+ in ARR appeared first on SaaStr. A look back at Atlassian right after its IPO here: #4. North America and the Rest of the World.

SMB 216

SMB Enterprise Scaling Trends 216

SaaStr

NOVEMBER 18, 2022

In the second installment of CRO Confidential, Founders Fund Partner Sam Blond, previous CRO at Brex, goes head-to-head with the CRO at Divvy, Sterling Snow, previously bitter rivals turned curious comrades. For Brex, the thing that universally resonated with folks was simplicity — ease of use, ease of adoption, ease of rollout.

Marketing 209

Marketing Startup Branding Pricing 209

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. The post High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market appeared first on SaaStr.

Scale 201

Scale Sales Marketing Construction 201

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Neil Patel

MAY 18, 2021

If you want to increase your conversion rates , you need a strong CRO program to guide you. A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. What Is a CRO Program? Why Are CRO Programs Important?

Sales Hiring 129

Sales Hiring Scale Education B2C 129

SaaStr

JANUARY 17, 2023

We had a great conversation on how much harder it is now with Gong’s incredible CRO here: But is that an excuse to sort of quiet quit? I sold a sales tool in 2008-2009 when the global economy was in total meltdown, and I’ll tell you, we sure didn’t stop selling. To give up a bit? I say No.

Sales Hiring 206

Sales Hiring Sales Startup Investment 206

SaaStr

JANUARY 5, 2024

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. The post From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential appeared first on SaaStr.

Sales Hiring 238

Sales Hiring Sales Recruiting Scale Outbound Sales Team 238

SaaStr

JANUARY 11, 2024

seed round for Prequel, a data syncing tool that allows a company to push/pull data to their customer’s data warehouses (Snowflake, Redshift, BigQuery, etc…). Prior to these roles, Mark was the founding CRO at HubSpot, where he scaled annualized revenue from $0 to $100 million and expanded his team from 1 to 450 employees.

Technical Review 263

Technical Review Scale Management Sales Hiring 263

SaaStr

APRIL 5, 2023

A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. They seek out someone for campaign management and leveraging the right tools for marketing. Test processes and put them in systems.

Sales Hiring 184

Sales Hiring Education Scale Strategy 184

Neil Patel

OCTOBER 3, 2020

You are about to hire a CRO Agency and there are countless Conversion Rate Optimization companies out there. Be specific and honest with your answers so you can choose the CRO Agency that’s going to generate results for your business in the future. 3 Characteristics That Make a Great CRO Agency. How to Work With a CRO Agency.

Social Media 145

Social Media Advertising Consulting Strategy 145

Totango

JULY 15, 2021

In the past, most organizations have relied on a Chief Operating Officer (COO) or Chief Revenue Officer (CRO) to fulfill this critical position, but as the role of CS expands and integrates into other parts of the business, this is no longer feasible and CCOs are becoming critical. The Difference Between a COO, CRO and CCO.

Sales Hiring 124

Sales Hiring Customer Success Market Research Leadership 124

SaaStr

DECEMBER 3, 2021

. #9 SaaStr 150: Why New Qualified Leads Divided By Win Rate Is The Metric in SaaS, Why It Is Harder To Go Enterprise Down Than SMB Up & How To Create Engines of Growth Within Your Organization with Paul Albright, Former CRO @ Marketo. #8 Lecturer and Former Hubspot CRO Mark Roberge on His Step by Step Guide to Revenue Growth.

Scale 192

Scale Sales Hiring SMB Benchmarks 192

SaaStr

JANUARY 5, 2022

In 2015, SaaS cloud-based content management tool Box went public. Mark Wayland, CRO of Box, discusses Box’s journey to reaccelerate their growth, what made them successful, and the lessons he learned along the way. Since then, their growth has been impressive, but it hasn’t always been steady. Master your messaging.

Scale 250

Scale Scaling Sales Hiring Software Review 250

SaaStr

JANUARY 24, 2021

Almost every SaaS VP of Sales and CRO I’ve talked to in the past few months isn’t going back. Tools like Gong, Chorus and others have become mandatory. 2021 will be the year SaaS sales evolves the most since the Appexchange ecosystem started to take off ~15 years ago, which spawned the entire notion of a true sales app stack.

Sales Recruiting 345

Sales Recruiting Scale Technical Review Sales 345

SaaStr

MAY 10, 2023

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. The post SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video) appeared first on SaaStr.

Sales Recruiting 211

Sales Recruiting Sales Hiring Social Media Sales 211

Sales Hacker

SEPTEMBER 29, 2023

Basile Senesi (CRO, Arc – Series A) notes that in the last 12 months, Arc has tripled events / field investments – “bulk of it is private dinners, usually co-sponsored to bring cost down.” This is where more intimate offers have worked well – speak at a live event, podcast, join an intimate hosted round table.

Scale 100

Scale Marketing AI Search ChatGPT 100

SaaStr

DECEMBER 8, 2022

In Episode 3 of the CRO Confidential Series, Sam Blond, partner at Founders Fund, sits down with the SVP of Sales at Gong, Jameson Yung, and CEO of SaaStr, Jason Lemkin, to share their decades of knowledge for those dreamers hoping to find rapid growth and success in today’s world. . Both competitors offer fantastic tools.

Sales Hiring 207

Sales Hiring Sales Compensation Branding 207

Kellblog

MAY 4, 2023

So much fun, in fact, that we ran long and they ended up splitting the episode in two parts: one focused on founder sales knowledge (material derived from the Balderton Founder’s Guide to B2B Sales that I wrote and about which I’ve blogged here ) and the other focused on sales & marketing alignment.

Sales 80

Sales Marketing SaaS B2B 80

SaaStr

NOVEMBER 25, 2023

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1:

Sales Hiring 193

Sales Hiring Underperforming Technical Team Revenue Sales 193

SaaStr

NOVEMBER 1, 2022

Not every slowdown was made equal – infrastructure, cybersecurity and dev tools will be more resilient than application or vertical SaaS. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong.

Scale 206

Scale Sales Hiring Cybersecurity Underperforming Technical Team 206

Totango

JUNE 15, 2022

If you’re a Chief Revenue Officer (CRO) today, your initial answer may be to panic. Let’s look at three important things that a CRO should consider when faced with an economic downturn. The post 3 Things CROs Should Know During an Economic Downturn appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

Customer Success 97

Customer Success Investment Innovation Acquisition 97

SaaStr

JANUARY 2, 2024

Do they have a CRO in place? Everyone is doing more with fewer people, extending runway, cutting costs, consolidating tools, retaining customers, and growing faster. Another consolidated three tools into one. Focus on Your Target Segment Too many startups come to VCs and aren’t clear who their ideal customer is.

Startup 177

Startup Scale Underperforming Technical Team AWS 177

Unbounce

SEPTEMBER 28, 2021

. “Since opening our doors more than 10 years ago as an innovator in landing page software, Unbounce has existed to help small businesses grow smarter by making access to essential digital marketing tools easy,” said Tamara Grominsky, chief strategy officer of Unbounce. ”

AI 141

AI Machine Learning Artificial Intelligence Marketing 141

SaaStr

MARCH 3, 2021

Not just a tool that has a certain set of functionality. But Salesforce does what a CFO, CRO and bigger-company CEO want out of a CRM. Most Enterprise, Best Solution Provider. While harder to do in practice than in concept, this almost always works. Global 2000 and larger SME customers pick the vendor that solves their problems.

Marketing 351

Marketing Scale Branding Enterprise 351

SaaStr

JULY 15, 2019

The online design and publishing tool has over 15 million users across 190 countries. David Schneider, ServiceNow CRO, and Dennis Lyandres, Procore CRO will be leading a “CRO Confidential” on all the things that break, fail and explode during hypergrowth. and $166M of funding to date.

Payment Methods 141

Payment Methods Point of Sale Payments Engineering 141

SaaStr

MARCH 6, 2021

Or use a tool like PlatoHQ.com to help you, e.g. for your engineering leaders. This is one I was never great at, but as a first-time manager, ask how long you get until you are “topped”, e.g. until a VP or SVP or CRO or whomever might be brought in above you. And if they don’t know a good one? Go find one for them.

Sales Hiring 350

Sales Hiring Management Scale Scaling 350

Neil Patel

DECEMBER 16, 2021

If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. I have an SEO Analyzer tool on my website because I understand how important this is.

Social Media 145

Social Media Strategy Marketing Business 145

SaaStr

NOVEMBER 22, 2021

And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. My name is Olivia Nottebohm, and I am the CRO of Notion. Transcript. Hi, everyone.

B2C 275

B2C Scale Consulting Software Review 275

SaaStr

DECEMBER 27, 2019

It’s not just solution vs. tool, although that’s part of it. I knew for this company, the CRO was the CEO’s #1 most important exec. If the SVP of Sales could get $12m budget for his most important tool, then the CFO could get up to $10m. It’s comps — comparables. 10,000,000 a year I said.

Pricing 322

Pricing Enterprise Software Sales 322

SaaStr

MARCH 25, 2023

If they are a true expert in sales process, they will come in and help win deals on day one by technique, tooling and process. — Mike Wolber, CRO, Rent Dynamics They certainly don’t need to know it cold. — Theo Sanders, CEO at Sibly Co. Over time, they will know your product as well or better than anyone else.

Scale 217

Scale Sales Hiring Sales Recruiting Sales 217

User Pilot

MAY 14, 2023

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. When choosing an event-tracking tool, first decide if you need to track user behavior inside a digital product or on a website.

SaaS 98

SaaS Scale Social Media Pricing 98

Neil Patel

NOVEMBER 21, 2022

Using most SEO tools out there doesn’t solve this because they all focus on “popular” keywords. But how do you find them if SEO tools are focusing on already popular and sadly competitive terms? These are terms that people are searching for that don’t really show up in most tools. Let’s go over them.

Marketing 98

Marketing Social Media Trends Branding 98

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. We do this by sharing insight and advice on go-to-market strategies and tactics from working with hundreds of portfolio companies backed by over 350 of the best CRO/CMOs.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Neil Patel

JUNE 23, 2020

Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. Introducing E-Commerce Unlocked.

Marketing 145

Marketing Social Media B2C Scale 145

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. Neil Patel’s foray into digital marketing began with his blog. As Neil learned tips, tricks, and best practices, he decided to share what he learned on a blog to help other businesses find similar success.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126